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Stitch, inc

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Andrew Oommen

This document summarizes a social marketplace app called Stitch that allows users to generate revenue from pictures they post online. Stitch fosters community and facilitates commerce through strategic partnerships with celebrities, charities, and existing social media networks centered around selfies and fashion. The app incorporates financial services to securely process payments for user-to-user spot sales within the app. Revenue streams include sales commissions, advertisements, data collection, and premium account upgrades.

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Self expression, entrepreneurship, and charity Andrew Oommen & Maximiliano Madrid General Track Most Innovative App Stitch, Inc.
Critical Issue: How can users generate revenue from pictures they post to the internet? Solution: A social marketplace with the purpose of fostering community and facilitating commerce. Positive Affirmation Community Entrepreneurship Why Stitch?
Strategic partnerships with celebrities and charities Existing social media network revolving around people, and the selfie Frequent online shoppers looking for trendy fashionable items Target Market - Putting People First
Defendable firm strategy, using unique competitive advantage Charity partners o Aces In Action, Charity Water, Pencils of Promise, A21 Campaign Aqua EDM o Tiesto, Calvin Harris, Hardwell Church Network o Justin Bieber, Kevin Hart, Kevin Durant Marketing Strategy (User Acquisition)
1. Person and Product Presentation: People will be able to present themselves as well as goods they want people to know they have 2. Financial Clearinghouse: Incorporate an escrow service similar to AliPay or Stripe to securely make and receive payments 3. Commerce and Safeguards: Spot transactions will be able to take place directly within the app and website Our Product - Our Culture
Proprietary technology and value proposition o minimum viable product designed for scalability Vast market of potential users o competitors show strong indications of public interest Strong relationship with developers and designers o $125k to $30k Competitive Advantage
Revenue Streams Sales commission: Stitch will be taking 10% of every sale up to $250. Advertisement sales: In app ads targeted for users Data collection Premium account upgrade for analytics Financials
Pay for mockups to present to investors o relationships with accredited investors and banks Pay developers for improved landing page Start social media campaign o developers o youtube video for college students o social media team What Stitch will do with the money

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Stitch, inc

  • 1. Self expression, entrepreneurship, and charity Andrew Oommen & Maximiliano Madrid General Track Most Innovative App Stitch, Inc.
  • 2. Critical Issue: How can users generate revenue from pictures they post to the internet? Solution: A social marketplace with the purpose of fostering community and facilitating commerce. Positive Affirmation Community Entrepreneurship Why Stitch?
  • 3. Strategic partnerships with celebrities and charities Existing social media network revolving around people, and the selfie Frequent online shoppers looking for trendy fashionable items Target Market - Putting People First
  • 4. Defendable firm strategy, using unique competitive advantage Charity partners o Aces In Action, Charity Water, Pencils of Promise, A21 Campaign Aqua EDM o Tiesto, Calvin Harris, Hardwell Church Network o Justin Bieber, Kevin Hart, Kevin Durant Marketing Strategy (User Acquisition)
  • 5. 1. Person and Product Presentation: People will be able to present themselves as well as goods they want people to know they have 2. Financial Clearinghouse: Incorporate an escrow service similar to AliPay or Stripe to securely make and receive payments 3. Commerce and Safeguards: Spot transactions will be able to take place directly within the app and website Our Product - Our Culture
  • 6. Proprietary technology and value proposition o minimum viable product designed for scalability Vast market of potential users o competitors show strong indications of public interest Strong relationship with developers and designers o $125k to $30k Competitive Advantage
  • 7. Revenue Streams Sales commission: Stitch will be taking 10% of every sale up to $250. Advertisement sales: In app ads targeted for users Data collection Premium account upgrade for analytics Financials
  • 8. Pay for mockups to present to investors o relationships with accredited investors and banks Pay developers for improved landing page Start social media campaign o developers o youtube video for college students o social media team What Stitch will do with the money