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{Stock Photography
   the supply of photographs
        licensed for specific uses. It is used
         instead of hiring a photographer.
         Often, they are produced in
        studios using a wide variety of
        models posing as professionals,
        stereotypes, expressing
        stereotypical emotions and
        [gestures] or involving pets.
        (www.wikipedia.com)




Definition
   Images are submitted to an agency that acts as
        a go-between (between photographer and
        purchaser)
       Some agencies buy the copyrights from the
        photographer; some agencies take a percentage
        of the sale or license; and some (few) agencies
        are non-profit




How It Works
   Image pricing depends on the size of audience,
       the length of time and region the image will be
       used, the exclusivity of the use, and the
       photographers reputation
      Typical earnings for photographers: $1-200 per
       image licensed




The Money
   Getty Images
       Corbis
       ShutterStock
       iStockPhoto
       Dreamstime
       Stockxpert
       Fotolia
       MorgueFile




Agencies: A Sampling
   Check out available images, and add types of
        images that are not represented
       Look at sites wish lists as well as their
        guidelines
       Start out with a free sharing site, like
        MorgueFile (www.morguefile.com)
           Get feedback on your images by seeing how
            many people download them (for free)
       Dont expect to make money fastyou will
        have to fund your own projects for awhile




How to Get Started
   Guidelines on iStockphoto
   You are your own boss
       Freedom to take any photos, any time, any
        where, any style
       Can easily be done on the side or as a hobby




The Benefits
   Income fluctuates and is unpredictable
       You need a strong grasp on copyright and
        licensing issues




The Downside
   (Royalty) Free: a flat fee to use the image
         multiple times for multiple purposes (with
         limits)
        No time limit on when the buyer can use an
         image
        The photographer retains exclusive rights to
         the image




Copyright Terms: Royalty Free
   License value is determined by the use of the image
         The terms of the license are clearly defined and
          negotiated
         Provides assurance that an image will not be used
          by another buyer in a conflicting manner
         Editorial is a form of rights-managed license when
          there are no model releases for the subjects; since
          there are no releases, the images can only be used
          for noncontroversial news or educational purposes




Copyright Terms: Rights Managed
   As far as photography is concerned, public
          domain is the category for images in which
          the photographer has clearly forfeited
          intellectual property rights
         These images can be used by anyone, anytime,
          in any way




Copyright Terms: Public Domain
   Majority of images that sell contain people
          You must have model releases for any
           identifiable people in your images
          Do not include images of corporate logos or
           trademarks, and avoid recognizable products
          Tag your photos carefully
          Include a short description, including the name
           of the location if its significant




Tips
 Today: Take photos to represent
      school (as well as anything else you
      wish).
     Tomorrow: Create an account on
      www.morguefile.com or another agency
      site of your choosing. Upload at least
      two images from yesterday (you can
      Photoshop them first). Copy the link to
      your images on our wikis Stock Photos
      page (http://semiphoto.wikispaces.com/Stock+Photos).

Assignment

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Stock photography

  • 2. the supply of photographs licensed for specific uses. It is used instead of hiring a photographer. Often, they are produced in studios using a wide variety of models posing as professionals, stereotypes, expressing stereotypical emotions and [gestures] or involving pets. (www.wikipedia.com) Definition
  • 3. Images are submitted to an agency that acts as a go-between (between photographer and purchaser) Some agencies buy the copyrights from the photographer; some agencies take a percentage of the sale or license; and some (few) agencies are non-profit How It Works
  • 4. Image pricing depends on the size of audience, the length of time and region the image will be used, the exclusivity of the use, and the photographers reputation Typical earnings for photographers: $1-200 per image licensed The Money
  • 5. Getty Images Corbis ShutterStock iStockPhoto Dreamstime Stockxpert Fotolia MorgueFile Agencies: A Sampling
  • 6. Check out available images, and add types of images that are not represented Look at sites wish lists as well as their guidelines Start out with a free sharing site, like MorgueFile (www.morguefile.com) Get feedback on your images by seeing how many people download them (for free) Dont expect to make money fastyou will have to fund your own projects for awhile How to Get Started
  • 7. Guidelines on iStockphoto
  • 8. You are your own boss Freedom to take any photos, any time, any where, any style Can easily be done on the side or as a hobby The Benefits
  • 9. Income fluctuates and is unpredictable You need a strong grasp on copyright and licensing issues The Downside
  • 10. (Royalty) Free: a flat fee to use the image multiple times for multiple purposes (with limits) No time limit on when the buyer can use an image The photographer retains exclusive rights to the image Copyright Terms: Royalty Free
  • 11. License value is determined by the use of the image The terms of the license are clearly defined and negotiated Provides assurance that an image will not be used by another buyer in a conflicting manner Editorial is a form of rights-managed license when there are no model releases for the subjects; since there are no releases, the images can only be used for noncontroversial news or educational purposes Copyright Terms: Rights Managed
  • 12. As far as photography is concerned, public domain is the category for images in which the photographer has clearly forfeited intellectual property rights These images can be used by anyone, anytime, in any way Copyright Terms: Public Domain
  • 13. Majority of images that sell contain people You must have model releases for any identifiable people in your images Do not include images of corporate logos or trademarks, and avoid recognizable products Tag your photos carefully Include a short description, including the name of the location if its significant Tips
  • 14. Today: Take photos to represent school (as well as anything else you wish). Tomorrow: Create an account on www.morguefile.com or another agency site of your choosing. Upload at least two images from yesterday (you can Photoshop them first). Copy the link to your images on our wikis Stock Photos page (http://semiphoto.wikispaces.com/Stock+Photos). Assignment