The document discusses the limitations of traditional ecommerce platforms and shopping cart software that is over 10 years old. It notes they require HTML expertise to modify store designs, don't leverage affordable email marketing/newsletters, and are unaware of modern web strategies. It argues a professionally designed store builds trust and sales. New technologies like search optimization, pay-per-click ads, email collection and newsletters can help reach more customers. A next generation solution is presented as an alternative.
2. Fact: Shopping cart software is the same as 10
years ago
Traditional shopping cart software still requires expert knowledge in
HTML to modify your store design
Existing ecommerce software doesnt take advantage of the affordability
and power of email marketing and newsletters
Traditional ecommerce software never heard of web2.0 strategies or
their advantages
3. Which Storefront Will Sell More?
A professionally designed store increases trust, credibility and ease of use
for shoppers.
How much money are you losing because of your current out-dated store
design?
How much will it cost to redesign your entire store?
4. Reach More Customers
Take advantage of new technologies :
Optimise your site for search engines.
Generate Google Pay Per Click campaigns for your existing products.
Automatically collect newsletter subscribers from your store.
You can now send targeted email campaigns to customers and prospects.
Create promotional banners online
