Stores
0 likes212 views
The document describes observations of store environments and customer behaviors. Key points include: - Store doors are often open to invite customers in, while local store doors may be closed due to cold weather. Signs are big and red to catch attention. - Interiors have shiny floors, bright ceiling lighting, and sometimes music playing to create a pleasant shopping environment. - Customers on average spend 10 minutes in stores, are mostly female around age 35, and 90% purchase products rather than just browsing.
1 of 11
Ad
Recommended
Observation Lab
Observation Labfernanda.asantos
油
I visited 5 stores and a gas station at a shopping center. The shopping center was empty and cold, stimulating customers to try on clothes. All store doors were open, inviting customers inside. The shoe store was on sale but had no signs indicating this. Products were arranged by size for easier shopping. The clothes store had simple signage and represented a classic store with no logical product organization. The drugstore placed magazines and candy by the register and had no salespeople approaching customers. The supermarket placed products on sale prominently and had sellers in each department. The restaurant, Applebee's, had excellent customer service and waiters with good training.Can ho quan thu duc gia re, no ban dot 1 gia 12,6trieu.m2
Can ho quan thu duc gia re, no ban dot 1 gia 12,6trieu.m2ngothangcr
油
Emerald Apartment t畛a l畉c t畉i trung t但m Th畛 畛c, v畛i gi叩 12.6 tri畛u/m2 v c叩ch v嘆ng xoay ch畛 400m, thu畉n ti畛n cho vi畛c di chuy畛n v h動畛ng th畛 c叩c ti畛n 鱈ch xung quanh. D畛 叩n g畛m 3 kh畛i chung c動 cao 15 t畉ng v畛i t畛ng s畛 402 cn h畛, cung c畉p nhi畛u d畛ch v畛 v ti畛n 鱈ch hi畛n 畉i. T嘆a nh 動畛c trang b畛 畉y 畛 n畛i th畉t ch畉t l動畛ng v ph動董ng th畛c thanh to叩n linh ho畉t cho kh叩ch hng.Tecnologia y sociedad3102428846
油
El documento habla sobre los residuos y su clasificaci坦n. Define los residuos como productos de desecho generados en actividades de producci坦n o consumo que no tienen valor econ坦mico. Explica que cualquier material descartado por la actividad humana se considera un residuo. Adem叩s, se単ala que algunos objetos pueden ser residuos en algunas situaciones pero a炭n ser 炭tiles en otras, y que una buena gesti坦n de residuos busca aprovechar su valor.Tom shafer background
Tom shafer backgroundtomshafer
油
Tom Shafer has over 20 years of experience in sales and sales management in the building products industry. As a Regional General Manager, he increased total sales by over 50% to $5 million. He has managed both national accounts and distribution for companies, with responsibilities including $50-70 million in annual sales, 100 reports, and oversight of 15-18 branches, buildings, trucks, inventory of $7-8 million and receivables of $5-6 million. His experience also includes product management, engineering, training, marketing, and participation in trade shows.Seminar on Studies about Valuing End-of-Life Health Care
Seminar on Studies about Valuing End-of-Life Health CareOffice of Health Economics
油
The document discusses a research collaboration focused on valuing health at the end of life, highlighting criteria that need to be met for NICE's supplementary end-of-life policy. Several studies were conducted to assess public preferences regarding end-of-life treatments, revealing a general desire to prioritize treatment for these patients but also indicating that health gains are a significant factor in decision-making. The findings suggest no public consensus on prioritizing end-of-life treatments over others if the health gains from alternative treatments are perceived as larger.R2R Meeting 18 pdf
R2R Meeting 18 pdfRancho Bernardo Community Presbyterian Church
油
This document summarizes a meeting for 2007 SoCal wildfire survivors held on July 31, 2008 at the Rancho Bernardo Community Presbyterian Church. It provides information on upcoming recovery meetings, additional support resources from United Policyholders, how to access videos of previous meetings, and notes about breakout sessions with different insurance companies.Legal News Proyecto de Reforma Financiera.Hogan Lovells BSTL
油
El proyecto de reforma financiera pretende ampliar la competencia en el sector financiero mexicano para fomentar el otorgamiento de cr辿ditos m叩s accesibles. Algunos de los puntos clave de la reforma incluyen facilitar los procedimientos para la ejecuci坦n de cr辿ditos, mejorar el proceso de concurso mercantil para dar mayor protecci坦n a los acreedores, establecer un nuevo marco regulatorio para las SOFOM, y fortalecer a la CONDUSEF para mejor proteger los derechos de los usuarios de servicios financieros.Healthcare Delivery
Healthcare Deliveryhvarela15
油
This document discusses different healthcare facilities in Sweden that work together to provide healthcare services. It describes Ryhov Hospital in J旦nk旦ping, which includes areas for patients as well as community spaces. It also notes that in Sweden, no patient has to wait more than 7 days for a community health center appointment, 90 days for a specialist appointment, or 90 days for an operation or treatment once determined needed. Additionally, it discusses the 31 Bra Liv Medical Centers operated by the county council, providing services like preventative healthcare, maternity care, rehabilitation, and care in cooperation with other clinics and hospitals.VEM Global Contractor Briefing
VEM Global Contractor BriefingVEM Global
油
This document discusses various digital marketing and advertising services for contractors, including contextual marketing sponsorships on niche websites, custom landing pages, call tracking, dynamic phone numbers, member centers to track inquiries, Google Analytics, and professional website design services. Key features highlighted are tracking impressions, visits, inquiries and calls from ads; listening to recorded phone calls; dynamically changing phone numbers that transfer calls to a client's website; and tools to analyze traffic sources and revenue.DUBAILANDIAENG
DUBAILANDIAENGhoangnguyen000
油
- The document discusses Dubai's Burj Al Arab hotel, the only 7-star hotel in the world, which was built in just 18 months and opened in 2003. Rooms at the luxury hotel can cost between $7,500 to $15,000 per night.
- It also highlights Dubai's rapid growth and ambitious future projects, including Dubailand which will be the largest theme park in the world when finished in 2009, and the Burj Tower which will be the tallest building in the world when completed in 2008.
- Additionally, it shows images of the Palm Islands and other man-made structures being constructed through massive development efforts, cementing Dubai's position as a city with theNewsletter Maxxelli Chengdu November 2007
Newsletter Maxxelli Chengdu November 2007Maxxelli Chengdu
油
Maxxelli Chengdu attended events with the new British Consul General and famous primatologist Jane Goodall. The managing director of Maxxelli Chengdu visited businesses and schools in Chongqing to prepare for opening an office there. The EU-Chengdu SME business event was a success with over 130 agreements signed. Maxxelli recommends Shanghai Garden housing compound and introduces the Thousand Plateaus art space in Chengdu.Balik Buhay Service Cooperative - Open House Presentation
Balik Buhay Service Cooperative - Open House PresentationRedemierre Desuasido
油
The document outlines the initiatives led by the Urawa Diocese to support migrants in Japan, focusing on the creation of community, spiritual, and practical assistance programs. It highlights the establishment of the Japan Migrants Family and Returnees Association and the Balik-Buhay Service Cooperative to address the socio-economic needs of members. These efforts aim to improve understanding between migrants and their families while facilitating successful reintegration post-migration.Transgenicos !!!1IES Floridablanca
油
Este documento trata sobre los organismos transg辿nicos y la ingenier鱈a gen辿tica. Explica que en 1953 Watson y Crick descubrieron la estructura de doble h辿lice del ADN, dando inicio a la biotecnolog鱈a moderna. Describa luego c坦mo se obtienen organismos transg辿nicos mediante la introducci坦n de genes ex坦genos en su genoma y menciona ejemplos como plantas y animales transg辿nicos. Finalmente, analiza aplicaciones y riesgos de los organismos modificados gen辿ticamente, as鱈 como dilemas 辿ticRedesrobinsonfernando
油
El documento describe los cuatro componentes principales de las redes: hosts, perif辿ricos compartidos, dispositivos de red y medios de red. Explica que los hosts env鱈an y reciben mensajes directamente a trav辿s de la red y pueden funcionar como clientes, servidores o ambos. Tambi辿n describe que los servidores proporcionan informaci坦n a trav辿s de software de servidor espec鱈fico, mientras que los clientes solicitan y muestran la informaci坦n a trav辿s de software de cliente.Observation lab
Observation labultimaters
油
The document describes observations from a visit to a store, noting details about the store's layout, clean and spacious environment, visible security, engaged sales associates, well-organized product placement, and typical customer demographics and behaviors including an average visit time of 30 minutes.In the store 从仂仗
In the store 从仂仗Yaryna Shumska
油
The document summarizes observations from visiting 10 different stores. It describes factors like store layouts, signage, employee behaviors, product placement, and customer demographics. Key findings include that open doors drew customers in, attractive displays encouraged browsing, most employees were women aged 20-30 who wore uniforms, and on average 55% of customers made purchases. Environmental factors like lighting, music, and temperature were also noted to influence the shopping experience.Are You Paying Attention?
Are You Paying Attention?AriJanel
油
The document provides observations from several stores including Anthropologie, Barnes & Noble, J.Crew, H&M, Michael's, and Urban Outfitters. Key insights include that sale items are placed in different areas of stores, atmosphere and decor create unique store personalities, and customer service can be improved. Opportunities also exist to encourage more browsing through creative displays and reducing clutter on shelves.I am paying attention maria pinho
I am paying attention maria pinhojoanampinho
油
The document describes observations from visits to several retail stores. It notes details about the store layouts, environments, personnel, products, and customers at each location. Key aspects included the store sizes and entrances, logos, cleanliness, music, staff demographics, product arrangements, and types of customers shopping. The observations provide insights into how different retailers design their storefronts and interiors.Observations
ObservationsHectorHHH
油
The document describes observations made while visiting different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores observed include a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores include the use of impulse items near the cash register to encourage additional purchases and the role of signage, smells, and open versus closed doors in attracting or discouraging customers from entering.Supriya_VentureLab_2012_Creativity_Assignment2 pay_attention
Supriya_VentureLab_2012_Creativity_Assignment2 pay_attentionSup2012
油
The document describes the author's observations of several retail stores, including an Apple store, gold jewelry store, furniture expo, flower market, Domino's pizza outlet, and city supermarket. For each store, the author notes details about the environment, customers, products, noise levels, lighting, flooring, and how these elements make them feel. The stores are contrasted in terms of whether the door is open or closed, the size and font of signage, and whether the design draws customers in before they enter.Are you paying attention
Are you paying attentionisarumu
油
The document describes observations from 6 different retail stores, noting details about the customers, employees, product placement, lighting, music and other environmental factors. It concludes that opportunities to improve stores may be overlooked if owners fail to carefully observe customer behavior and interactions within the store. Crowded merchandise and a lack of attention to elements like lighting and music could negatively impact the shopping experience.Observations
Observationssasisoy
油
The document describes observations made during visits to different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores included are a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores included the use of impulse items near the checkout, the role of smells in drawing customers, and how personnel treatment can influence return visits.On a shopping spree with umbreen sultana
On a shopping spree with umbreen sultanaumbreensultana
油
The document describes the author's observations from visiting several local stores. The stores presented a neat and inviting appearance from outside. Inside, they were arranged efficiently with enough space for customers despite their small size. Personnel were courteous and helpful. Products were organized by function and price, with popular items at eye level. Customers of all kinds shopped comfortably and purposefully. The author learned principles of store design, stocking, and customer service that contribute to successful businesses.Chash course on creativity
Chash course on creativityCristina Caballero
油
The document provides observations of the environments, personnel, products, and customers of 5 different stores - Desigual retail, Casa Viva home retail, Caprabo supermarket, Alain Affelou glasses store, and Base sports store. Key details are provided about the lighting, music, displays, personnel uniforms, product organization, and types of customers observed at each location. The stores are compared in terms of their invitingness, atmosphere, and perceptions they aim to portray to customers.Assignment 2 - Are you paying attention?
Assignment 2 - Are you paying attention?vanessa_valentino
油
This document summarizes observations from visits to general goods stores and brand name stores in London. General goods stores tend to be cluttered with limited customer service and unstrategic product placement. Brand name stores invest more in store experience through specialized lighting, displays and music. They provide uniforms and personalized service. Product placement at brand stores is strategic, with expensive items at eye level. The document concludes different store designs affect the shopping experience.More Related Content
Viewers also liked (11)
R2R Meeting 18 pdf
R2R Meeting 18 pdfRancho Bernardo Community Presbyterian Church
油
This document summarizes a meeting for 2007 SoCal wildfire survivors held on July 31, 2008 at the Rancho Bernardo Community Presbyterian Church. It provides information on upcoming recovery meetings, additional support resources from United Policyholders, how to access videos of previous meetings, and notes about breakout sessions with different insurance companies.Legal News Proyecto de Reforma Financiera.Hogan Lovells BSTL
油
El proyecto de reforma financiera pretende ampliar la competencia en el sector financiero mexicano para fomentar el otorgamiento de cr辿ditos m叩s accesibles. Algunos de los puntos clave de la reforma incluyen facilitar los procedimientos para la ejecuci坦n de cr辿ditos, mejorar el proceso de concurso mercantil para dar mayor protecci坦n a los acreedores, establecer un nuevo marco regulatorio para las SOFOM, y fortalecer a la CONDUSEF para mejor proteger los derechos de los usuarios de servicios financieros.Healthcare Delivery
Healthcare Deliveryhvarela15
油
This document discusses different healthcare facilities in Sweden that work together to provide healthcare services. It describes Ryhov Hospital in J旦nk旦ping, which includes areas for patients as well as community spaces. It also notes that in Sweden, no patient has to wait more than 7 days for a community health center appointment, 90 days for a specialist appointment, or 90 days for an operation or treatment once determined needed. Additionally, it discusses the 31 Bra Liv Medical Centers operated by the county council, providing services like preventative healthcare, maternity care, rehabilitation, and care in cooperation with other clinics and hospitals.VEM Global Contractor Briefing
VEM Global Contractor BriefingVEM Global
油
This document discusses various digital marketing and advertising services for contractors, including contextual marketing sponsorships on niche websites, custom landing pages, call tracking, dynamic phone numbers, member centers to track inquiries, Google Analytics, and professional website design services. Key features highlighted are tracking impressions, visits, inquiries and calls from ads; listening to recorded phone calls; dynamically changing phone numbers that transfer calls to a client's website; and tools to analyze traffic sources and revenue.DUBAILANDIAENG
DUBAILANDIAENGhoangnguyen000
油
- The document discusses Dubai's Burj Al Arab hotel, the only 7-star hotel in the world, which was built in just 18 months and opened in 2003. Rooms at the luxury hotel can cost between $7,500 to $15,000 per night.
- It also highlights Dubai's rapid growth and ambitious future projects, including Dubailand which will be the largest theme park in the world when finished in 2009, and the Burj Tower which will be the tallest building in the world when completed in 2008.
- Additionally, it shows images of the Palm Islands and other man-made structures being constructed through massive development efforts, cementing Dubai's position as a city with theNewsletter Maxxelli Chengdu November 2007
Newsletter Maxxelli Chengdu November 2007Maxxelli Chengdu
油
Maxxelli Chengdu attended events with the new British Consul General and famous primatologist Jane Goodall. The managing director of Maxxelli Chengdu visited businesses and schools in Chongqing to prepare for opening an office there. The EU-Chengdu SME business event was a success with over 130 agreements signed. Maxxelli recommends Shanghai Garden housing compound and introduces the Thousand Plateaus art space in Chengdu.Balik Buhay Service Cooperative - Open House Presentation
Balik Buhay Service Cooperative - Open House PresentationRedemierre Desuasido
油
The document outlines the initiatives led by the Urawa Diocese to support migrants in Japan, focusing on the creation of community, spiritual, and practical assistance programs. It highlights the establishment of the Japan Migrants Family and Returnees Association and the Balik-Buhay Service Cooperative to address the socio-economic needs of members. These efforts aim to improve understanding between migrants and their families while facilitating successful reintegration post-migration.Transgenicos !!!1IES Floridablanca
油
Este documento trata sobre los organismos transg辿nicos y la ingenier鱈a gen辿tica. Explica que en 1953 Watson y Crick descubrieron la estructura de doble h辿lice del ADN, dando inicio a la biotecnolog鱈a moderna. Describa luego c坦mo se obtienen organismos transg辿nicos mediante la introducci坦n de genes ex坦genos en su genoma y menciona ejemplos como plantas y animales transg辿nicos. Finalmente, analiza aplicaciones y riesgos de los organismos modificados gen辿ticamente, as鱈 como dilemas 辿ticRedesrobinsonfernando
油
El documento describe los cuatro componentes principales de las redes: hosts, perif辿ricos compartidos, dispositivos de red y medios de red. Explica que los hosts env鱈an y reciben mensajes directamente a trav辿s de la red y pueden funcionar como clientes, servidores o ambos. Tambi辿n describe que los servidores proporcionan informaci坦n a trav辿s de software de servidor espec鱈fico, mientras que los clientes solicitan y muestran la informaci坦n a trav辿s de software de cliente.Similar to Stores (20)
Observation lab
Observation labultimaters
油
The document describes observations from a visit to a store, noting details about the store's layout, clean and spacious environment, visible security, engaged sales associates, well-organized product placement, and typical customer demographics and behaviors including an average visit time of 30 minutes.In the store 从仂仗
In the store 从仂仗Yaryna Shumska
油
The document summarizes observations from visiting 10 different stores. It describes factors like store layouts, signage, employee behaviors, product placement, and customer demographics. Key findings include that open doors drew customers in, attractive displays encouraged browsing, most employees were women aged 20-30 who wore uniforms, and on average 55% of customers made purchases. Environmental factors like lighting, music, and temperature were also noted to influence the shopping experience.Are You Paying Attention?
Are You Paying Attention?AriJanel
油
The document provides observations from several stores including Anthropologie, Barnes & Noble, J.Crew, H&M, Michael's, and Urban Outfitters. Key insights include that sale items are placed in different areas of stores, atmosphere and decor create unique store personalities, and customer service can be improved. Opportunities also exist to encourage more browsing through creative displays and reducing clutter on shelves.I am paying attention maria pinho
I am paying attention maria pinhojoanampinho
油
The document describes observations from visits to several retail stores. It notes details about the store layouts, environments, personnel, products, and customers at each location. Key aspects included the store sizes and entrances, logos, cleanliness, music, staff demographics, product arrangements, and types of customers shopping. The observations provide insights into how different retailers design their storefronts and interiors.Observations
ObservationsHectorHHH
油
The document describes observations made while visiting different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores observed include a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores include the use of impulse items near the cash register to encourage additional purchases and the role of signage, smells, and open versus closed doors in attracting or discouraging customers from entering.Supriya_VentureLab_2012_Creativity_Assignment2 pay_attention
Supriya_VentureLab_2012_Creativity_Assignment2 pay_attentionSup2012
油
The document describes the author's observations of several retail stores, including an Apple store, gold jewelry store, furniture expo, flower market, Domino's pizza outlet, and city supermarket. For each store, the author notes details about the environment, customers, products, noise levels, lighting, flooring, and how these elements make them feel. The stores are contrasted in terms of whether the door is open or closed, the size and font of signage, and whether the design draws customers in before they enter.Are you paying attention
Are you paying attentionisarumu
油
The document describes observations from 6 different retail stores, noting details about the customers, employees, product placement, lighting, music and other environmental factors. It concludes that opportunities to improve stores may be overlooked if owners fail to carefully observe customer behavior and interactions within the store. Crowded merchandise and a lack of attention to elements like lighting and music could negatively impact the shopping experience.Observations
Observationssasisoy
油
The document describes observations made during visits to different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores included are a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores included the use of impulse items near the checkout, the role of smells in drawing customers, and how personnel treatment can influence return visits.On a shopping spree with umbreen sultana
On a shopping spree with umbreen sultanaumbreensultana
油
The document describes the author's observations from visiting several local stores. The stores presented a neat and inviting appearance from outside. Inside, they were arranged efficiently with enough space for customers despite their small size. Personnel were courteous and helpful. Products were organized by function and price, with popular items at eye level. Customers of all kinds shopped comfortably and purposefully. The author learned principles of store design, stocking, and customer service that contribute to successful businesses.Chash course on creativity
Chash course on creativityCristina Caballero
油
The document provides observations of the environments, personnel, products, and customers of 5 different stores - Desigual retail, Casa Viva home retail, Caprabo supermarket, Alain Affelou glasses store, and Base sports store. Key details are provided about the lighting, music, displays, personnel uniforms, product organization, and types of customers observed at each location. The stores are compared in terms of their invitingness, atmosphere, and perceptions they aim to portray to customers.Assignment 2 - Are you paying attention?
Assignment 2 - Are you paying attention?vanessa_valentino
油
This document summarizes observations from visits to general goods stores and brand name stores in London. General goods stores tend to be cluttered with limited customer service and unstrategic product placement. Brand name stores invest more in store experience through specialized lighting, displays and music. They provide uniforms and personalized service. Product placement at brand stores is strategic, with expensive items at eye level. The document concludes different store designs affect the shopping experience.Store adventures
Store adventuresliachr
油
1. Store environments can influence customer behavior - relaxing music and scents can encourage customers to spend more time browsing, while intense lighting and cramped aisles can make customers feel rushed.
2. Product placement and pricing strategies aim to maximize sales - expensive items are placed at eye level while discounts are tucked away, and arranging by color, price or similarity can help customers find what they want.
3. Customer demographics provide insights - most shoppers are women between 20-50, alone for necessities but accompanied for luxury purchases, and only about half complete a purchase after browsing.Observation lab
Observation labChandan Veerabhadra
油
Chandan V observed several stores to document details about the environment, personnel, products, and customers. Some key findings include: 100% of stores maintained their branding on signs and 80% had doors open. Most big stores had high ceilings, central air, and music. Salespeople generally wore uniforms matching the store image. Products were arranged by price and functionality, with discounts and impulse items placed prominently. Around 90% of customers touched products before buying and tended to follow paths in stores. The observations provide insights into common retail store characteristics and customer behaviors.Are you paying attention? Creativity course, Stanford University
Are you paying attention? Creativity course, Stanford Universitylsabeti
油
The document provides observations from a shopping trip to various stores including an Apple store, department store, clothing store, beauty store, and children's clothing store. Key details noted include store layouts, decor, product placement, customer demographics, and behaviors. The concluding section reflects on insights from the experience, such as the influence of store environment on shopping behaviors and potential opportunities for retailers to better utilize technology in promoting products.Observation
Observationadotl
油
The document provides observations from visits to four different retail stores - a household goods store, a design store, an international fashion brand store, and a pharmacy. For each store, bullet points describe the physical environment, personnel, customers, and shopping behaviors observed. The purpose is to analyze differences in retail experiences and customer interactions across various store types.Observing the obvious
Observing the obviousbethanydbarton
油
Stores use strategic design elements to attract and influence customers, including bright colors to draw attention to products, simple logos for clarity, and large signage for visibility. They also play soothing music, use concrete flooring for carts, have high ceilings to seem more spacious, and place impulse items by the checkout. Overall the goal is to create a relaxed environment that encourages browsing and unplanned purchases.Second assignment
Second assignmentAzeem Akhtar
油
The document provides a comparison of two different stores - Store I (Gourmet Store) and Store II (Rahat Store) based on 5 criteria: 1) Outlook and first impression 2) Environment 3) Personnel 4) Product and 5) Customers. For each criterion, details about the two stores are provided in a table with two columns. In summary, the document analyzes and contrasts key aspects of the two stores to provide insights into how they differ in their appearance, atmosphere, staffing, merchandise and customer base.Pay ateention
Pay ateention123anniegoogle
油
The document provides observations of two stores - Splash and Hamleys.
For Splash, key observations included an attractive entrance, clean and well-lit interior, friendly staff, wide range of reasonably priced products arranged by cost, and customers mostly aged 20-30 who spent 1-2 hours shopping. One negative was the lack of women's fitting rooms.
For Hamleys, further observations will be provided in the next section, but no other details about this second store were included in this document.Assmt2
Assmt2atlastang
油
The store has a warm orange and white color scheme with 10-foot ceilings that make it feel open and bright. Products are arranged by gender and size with sale items at eye level. Most customers shop in pairs or groups and appear focused on their mission, though 30% make a purchase. Minimal engagement from sales staff could lower sales.Are you paying attention
Are you paying attentionHebatulrahman
油
This document provides observations from visiting different stores. It notes that most store entrances lacked doors, which could encourage browsing. Signage was generally big, clear and attractive, using fonts that conveyed the store's type and prices. Shop windows were attractive, often showing best pieces. Stores schemes allowed comfortable browsing and some had fitting rooms. Walls, floors and ceilings were designed for comfort, circulation and to suit each store's image. Personnel usually initiated contact within 3-5 minutes and sometimes treated customers differently. Products were arranged by function, color, brand or price depending on the store. Customers tended to follow paths and browse for 5-15 minutes, with many touching products.Ad
Stores
- 2. The doors are mostly open it feels like Im invited in, welcome Doors of local stores are mostly closed (maybe because of the cold weather)
- 3. Letter signs are big and red they are trying to catch our attention and invite us in Color scheme is often red and shiny Floor is also shiny; blue, green or gray in ceramic tiles or some kind of a rubber floor it seems clean and attractive
- 4. Ceiling: in bigger store its high, but in smaller local stores its lower; common thing is that its always lighted and bright! - it seems like perfect environment for shopping This is ventilator in one local store and Ive just noticed it!
- 5. There is always music playing in stores, accept in one of the stores Ive visited (LIDL) where is no music so its pretty quite Music usually fit the environment, its relaxing People can make noise talking (if theres crowded) There is always warm and crowded with murchindase; cold is only by the milk products Ive noticed distinctive smell only by the products of bread
- 6. Cash register is usually located by the doors Store security wasnt visible In every store I felt pleasent, but I wanted to stay longer in stores which were more lighted and with music In my opinion, environment does influence the perceived value of the merchandise
- 7. They greet (like a formula) at the beggining and help usually at the moment we ask them Mostly women, If there is more in age of 25 - costumers, there is more 45 sales people; in smaller stores there is only one or two salesman They match the store image Always in Sometimes they treat different costumers uniforms differently; for example, they can be unpleasent if costumers look poor, or cautious if costumers lool dangerous
- 8. Products are arranged by function Most needed products are at eye Items that are for sale are level hey are not optimum by by the cash register or at price! separate shells at the centar or theyre at the same place as usual but marked as PRODUCTS Prices are easy to find but cheaper sometimes they are confusing purposely There are no free samples There is not always central display table with featured products Cheaper products are sometimes at the least accessible locations or the needless ones Impulse items are near cash registar
- 9. Ive noticed that sometimes products are not furnished instantly
- 10. Average age: 35 Male and female Average gender: female customers Average stay in the store: 10 minutes They mostly appear to be on a mission 90 % of customers purchase the products They tend to walk in the same Customers can touch the direction or path because of the products, its usually store organization encouraged