This document discusses how to be a productive content maker in the mobile era. It suggests focusing on genuine creation rather than stealing content and being a curator who builds upon others' work rather than solely an artist. It also recommends taking advantage of constant connectivity to work continuously and draw inspiration from abundant information. The key principles involve feeling others' vulnerabilities, empathizing with different perspectives, connecting ideas, and iterating content by prototyping and testing. The overall message is that one should tell stories by applying these principles.
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Storial - Be Storyteller
1. How To Be A Productive Content Maker
In Mobile Era
4. Keywords
Genuine vs Stealing
Masterpiece vs Productive
Creator vs Builder
Artist vs Curator
All Are Makers
5. Mobile Era
Connected, Disconnected
Focus, Distracted
Information, Nothing
Personalisation, Contextual
6. Content Strategy in Mobile Era
Anytime, Anywhere -> Continuity
Abundance of information -> inspiration
Content Thinking -> stealing form Design Thinking
Principles
8. My Experience
Feel the dots -> exploit vulnerability
Read the dots -> empathise others
Connect the dots -> define, ideate
Write the dots -> prototype, test
Iterate