際際滷

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How To Be A Productive Content Maker
In Mobile Era
A Content Maker
-OR-
Keywords
 Genuine vs Stealing
 Masterpiece vs Productive
 Creator vs Builder
 Artist vs Curator
All Are Makers
Mobile Era
 Connected, Disconnected
 Focus, Distracted
 Information, Nothing
Personalisation, Contextual
Content Strategy in Mobile Era
 Anytime, Anywhere -> Continuity
 Abundance of information -> inspiration
 Content Thinking -> stealing form Design Thinking
Principles
The Principles
My Experience
 Feel the dots -> exploit vulnerability
 Read the dots -> empathise others
 Connect the dots -> define, ideate
 Write the dots -> prototype, test
Iterate
Be Storyteller!
Storial - Be Storyteller
slideshare.net/handarusakti/storial-be-storyteller

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Storial - Be Storyteller