Stories from front line of Content Marketing
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Here is my presentation from a recent talk I did to academics from the Branded Content Network, who are pursuing research into content marketing.
Stories from front line of Content Marketing
- 1. STORIES, CONTRADICTIONS & CHALLENGES From the Frontline of Content Marketing
- 2. THE SEMANTIC DIVIDE CONTENT BRANDED CONTENT CONTENT MARKETING INBOUND MARKETING
- 4. DATA-DRIVEN CONTENT We loved this one CREATIVE A* Our customers love this one more! B* CREATIVE Facebook relevance score *Same audience CTR CPC 7 1.9% 贈0.25 贈0.19 8 2.77%
- 5. ARCHAEOLOGY OF AN AGENCY
- 8. THE MYTH OF INTERRUPTION MARKETING Social media campaign TV ad campaign
- 9. INFLUENCER CONTENT OR BRANDED CONTENT?
- 10. BEYOND BRANDED CONTENT TO THE BRAND EXPERIENCE
- 11. THE SLEEPING GIANT OF CONTENT MARKETING IS B2B
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