The graphic designer Storm Thorgerson saw himself as translating music into visual artwork by listening closely to songs and speaking with musicians to understand the audio experience, which inspired his ideas. He would create rough illustrations and prototypes before taking photographs to capture the final cover artwork. An exhibition of Thorgerson's work showcased his creative process over 40 years designing iconic album covers for artists like Pink Floyd and Led Zeppelin.
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Storm Thorgerson Presentation
1. I listen to the music, read the lyrics, speak
to the musicians as much as possible. I see
myself as a kind of translator, translating
an audio event - the music - into a visual
event - the cover.
2. Background Information
(February 28 1944- April 18 2013)
British graphic designer, film maker and
tennis fiend
Best known for his work with Rock Artists like
Pink Floyd , Led Zeppelin , Black Sabbath and
Scorpions.
In memory of his work an exhibition was held
at Idea Generation Gallery in East London on
April 22nd until May 2nd . The admission was
free and showcased his ideas and work in the
last 40 years of his life.
3. The Step preview to his idea developments
1. The Brief
I listen to the music, read the lyrics, speak to
the musicians as much as possible. I see myself
as a kind of translator, translating an audio
event - the music - into a visual event - the
cover.
Here the designer connects with
the artists and creates a brainy
soup. From here the ideas then
start to form structure.
Usually only demos
2. Roughs
After a number of days band and
the designer meet again
Attempt to find pinpoint a
concept/theme
This stage is very creative with
scribbling, honest thoughts and
word play,
Best ideas are converted into
illustrations the roughs
4. The Step preview to his idea developments
3. Tests
With the rough and budget
accepted and agreed a
prototype is created.
Prototype can be created on a
physical small scale i.e clay,
polystyrene , paper
Final model is created
4. Shooting
Location is researched and
booked. If outdoors booking is
for a longer time to account
uncertain weather.
Models are positioned and
dressed. Aid from volunteers
Wide range of photographs are
taken under varying light
conditions and effects.
5. The Step preview to his idea developments
5. Editing
Selection ; where each shot is
either chosen or put aside
This can take several days to
months trying to reach the final
product.
Hundreds of similar shots are
evaluated
6. Artwork
The finally the best shots are
chosen
Tidying up and the last computer
programming is done
The final product is handed over.
WOW!
6. For more on the work and exhibition of Storm Thorgerson visit:
http://www.stormthorgerson.com/window.html