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Storytelling for Profit

Street media
Street media

This document provides guidance on leveraging storytelling to win proposals, partners, investors, and champions. It discusses exploring one's roots to craft an engaging story, weaving facts and anecdotes to strengthen credibility, and eliciting emotion to compel audiences. The document also covers pitching with a purpose to create a positive response and call to action, beginning with the end goal in mind, and using various technology platforms and tools to share one's story. Key elements of effective storytelling discussed include structure, purpose, emotional appeal, personalization, and entertainment. Exercises are provided to practice crafting and sharing stories.

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Storytelling for Profit
HOW TO LEVERAGE YOUR STORY TO WIN PROPOSALS, PARTNERS, INVESTORS AND CHAMPIONS FOR YOUR CAUSE.
1. Exploring Story: Return to your rootsrevisiting the creation and drafting of a story to connect and engage 2. Objective Process: The art of weaving facts, data and anecdotal evidence to strengthen the credibility and intellectual link to story 3. Subjective Process: Elements of story that elicit emotion and provoke thought that compels audiences to buy-in 4. The Pitch: A one-sided conversation intended to create a positive response and compels audiences to take action 5. What do you want?: The critical nature of beginning with the end in mind 6. Platforms, tools and other magic tricks: How to leverage your story utilizing technology, tools and platforms
Storytelling for Profit
Storytelling for Profit
THE MAGIC OF STORYTELLING Think mythology and fables: Memorable Shareable Teachable
TALKING IS NOT STORYTELLING
Create a story that quickly and powerfully illuminates the WHY. KNOW YOUR WHY
STORY CONNECTS THE DOTS Their NEEDS & WHY Your SOLUTION
Storytelling for Profit
5 ELEMENTS OF STORYTELLING #1 STRUCTURE Stories have a Beginning Middle End Beginning Conclusion
5 ELEMENTS OF STORYTELLING #2 PURPOSE Great stories have a purpose Metaphor Symbolism Get to the Point
5 ELEMENTS OF STORYTELLING #3 APPEAL TO EMOTION Understand what triggers people to buy in
5 ELEMENTS OF STORYTELLING #4 MAKE IT PERSONAL Make the story personal genuine vulnerable relatable
5 ELEMENTS OF STORYTELLING #5 ENTERTAIN 1. Exciting 2.Poignant 3.Dramatic 4.HUMOR
Exercise 1: Tell someone next to you a favorite childhood memory 10 Minutes
The art of weaving facts, data and anecdotal evidence to strengthen the credibility and intellectual link to story
Storytelling for Profit
APPEAL TO LOGIC
Rental Car Agency Airport Kiosks Marketing Firm Management Profile OTHERS?
Elements of story that elicit emotion and provoke thought that compels audiences to buy-in
CALL CENTER THAT USED RETIRED EXECUTIVES $750/30 MINUTES OTHERS?
Exercise 2: Write a story with emotional appeal 15 Minutes
A one-sided conversation intended to create a positive response and compels audiences to take action THE ASK.
10 Building Blocks List Your Response 1. What will your Pitch get you? 2. What does your audience want/need? 3. What is compelling or unique about your Pitch? 4. What barriers and solutions can you forecast? 5. What facts do you know from your research? 6. What is your credibility: You & your product or service? 7. What pitch materials do you have? 8. What follow-up do you have planned? 9. Why do YOU careauthenticity? 10. How do you present?
Photographer Youth Sailing Coach Copywriter
WHAT DO YOU WANT? The critical nature of beginning with the end in mind
Storytelling for Profit
How to leverage your story utilizing technology, tools and platforms
PARTNERS/PUBLICITY/CHAMPIONS PERSON-CENTERED RELATIONSHIPS FUNDING/DONATIONS/CAMPAIGNS CAUSE-CENTERED VALUE Twitter, Facebook, Periscope, LinkedIn, Instagram, Company Blog, Professional Blog, Personally Branded Blog, eMagazines, Traditional Media (print, broadcast, radio], Podcasts, Web Series, Social Marketing, Inspiration Campaigns, Branding, Newsletters, Article Marketing, email Lists, Stakeholder Communications, Niche Communications, Thank You Notes, Cold Pitch (create open doors), Discovery, Research, Trending Topics (Google Alerts)

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Storytelling for Profit

  • 2. HOW TO LEVERAGE YOUR STORY TO WIN PROPOSALS, PARTNERS, INVESTORS AND CHAMPIONS FOR YOUR CAUSE.
  • 3. 1. Exploring Story: Return to your rootsrevisiting the creation and drafting of a story to connect and engage 2. Objective Process: The art of weaving facts, data and anecdotal evidence to strengthen the credibility and intellectual link to story 3. Subjective Process: Elements of story that elicit emotion and provoke thought that compels audiences to buy-in 4. The Pitch: A one-sided conversation intended to create a positive response and compels audiences to take action 5. What do you want?: The critical nature of beginning with the end in mind 6. Platforms, tools and other magic tricks: How to leverage your story utilizing technology, tools and platforms
  • 6. THE MAGIC OF STORYTELLING Think mythology and fables: Memorable Shareable Teachable
  • 8. Create a story that quickly and powerfully illuminates the WHY. KNOW YOUR WHY
  • 9. STORY CONNECTS THE DOTS Their NEEDS & WHY Your SOLUTION
  • 11. 5 ELEMENTS OF STORYTELLING #1 STRUCTURE Stories have a Beginning Middle End Beginning Conclusion
  • 12. 5 ELEMENTS OF STORYTELLING #2 PURPOSE Great stories have a purpose Metaphor Symbolism Get to the Point
  • 13. 5 ELEMENTS OF STORYTELLING #3 APPEAL TO EMOTION Understand what triggers people to buy in
  • 14. 5 ELEMENTS OF STORYTELLING #4 MAKE IT PERSONAL Make the story personal genuine vulnerable relatable
  • 15. 5 ELEMENTS OF STORYTELLING #5 ENTERTAIN 1. Exciting 2.Poignant 3.Dramatic 4.HUMOR
  • 16. Exercise 1: Tell someone next to you a favorite childhood memory 10 Minutes
  • 17. The art of weaving facts, data and anecdotal evidence to strengthen the credibility and intellectual link to story
  • 20. Rental Car Agency Airport Kiosks Marketing Firm Management Profile OTHERS?
  • 21. Elements of story that elicit emotion and provoke thought that compels audiences to buy-in
  • 22. CALL CENTER THAT USED RETIRED EXECUTIVES $750/30 MINUTES OTHERS?
  • 23. Exercise 2: Write a story with emotional appeal 15 Minutes
  • 24. A one-sided conversation intended to create a positive response and compels audiences to take action THE ASK.
  • 25. 10 Building Blocks List Your Response 1. What will your Pitch get you? 2. What does your audience want/need? 3. What is compelling or unique about your Pitch? 4. What barriers and solutions can you forecast? 5. What facts do you know from your research? 6. What is your credibility: You & your product or service? 7. What pitch materials do you have? 8. What follow-up do you have planned? 9. Why do YOU careauthenticity? 10. How do you present?
  • 27. WHAT DO YOU WANT? The critical nature of beginning with the end in mind
  • 29. How to leverage your story utilizing technology, tools and platforms
  • 30. PARTNERS/PUBLICITY/CHAMPIONS PERSON-CENTERED RELATIONSHIPS FUNDING/DONATIONS/CAMPAIGNS CAUSE-CENTERED VALUE Twitter, Facebook, Periscope, LinkedIn, Instagram, Company Blog, Professional Blog, Personally Branded Blog, eMagazines, Traditional Media (print, broadcast, radio], Podcasts, Web Series, Social Marketing, Inspiration Campaigns, Branding, Newsletters, Article Marketing, email Lists, Stakeholder Communications, Niche Communications, Thank You Notes, Cold Pitch (create open doors), Discovery, Research, Trending Topics (Google Alerts)