Storytelling in advertising - 8 Beautiful campaigns - Cannes Lions 2015
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The document discusses the power of storytelling and highlights several award-winning marketing campaigns from the Cannes Lions International Festival of Creativity. It notes that connecting with others through good storytelling is one of the highest forms of human social interaction. It then showcases screenshots and links to 8 campaigns, including Makeup Genius by McCann Paris for L'Oreal, which was described as the coolest campaign, and Don't Die For Me by Circus Grey for Vida Mujer, which was the most emotionally impactful. The document emphasizes that storytelling can effectively promote brands when transformed into creative and effective marketing campaigns.
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Storytelling in advertising - 8 Beautiful campaigns - Cannes Lions 2015
- 1. Storytelling Cum te pot ajuta povestile Cannes Lions 2015
- 2. HELLO! Eu sunt Georgiana Si am emotii.
- 3. Sa incepem asadar sa ne hranim creierele infometate de povesti!
- 4. Forbes.com: Connecting with another person is one of the highest forms of social being for humans. At the heart of it is good storytelling.
- 5. O poveste de perspectiva Povestea spune ca o firma mare de producatori de 樽ncaltaminte sport
- 6. Storytelling N-ai cum s nu 樽nvei s iubeti pe cineva, de 樽ndat ce 樽i cunoti povestea. (Andrew Stanton)
- 7. BRANDED CONTENT AND ENTERTAINMENT SHORTLIST: 143 Cannes Lion 2015 Cele mai bune povesti transformate in rezultate CREATIVE EFFECTIVENESS SHORTLIST: 27
- 8. CANNES LIONS THE DIGITAL HOME OF THE INTERNATIONAL FESTIVAL OF CREATIVITY WORLD-CLASS CAMPAIGNS Cannes Lions is the world's biggest annual awards show and festival for professionals in the creative communications industry.
- 9. 37 000 entries Whoa! Thats a big number!
- 10. Makeup Genius realizata de Mccann Paris pentru Lor辿al Paris http://www.canneslionsarch ive.com/winners/entry/5711 90/makeup-genius Place your screenshot here 1. Cea mai cool campanie
- 11. Place your screenshot here 2. Campania care mi-a placut cel mai mult Dont die for me realizata de Circus Grey pentru Vida Mujer http://www.cannesli onsarchive.com/win ners/entry/594422/d ont-die-for-me
- 12. Place your screenshot here 3. Cea mai emotionanta campanie Cartoon Helpline creata de Ogilvy Brasil pentru Graacc http://www.cannesli onsarchive.com/win ners/entry/594656/c artoon-helpline
- 13. Place your screenshot here 4. Cea mai smart campanie Relocklove creata de Marcel pentru Orange http://www.cannesli onsarchive.com/win ners/entry/594884/r elocklove
- 14. Place your screenshot here 5. Cea mai eficienta campanie Kan Khajura Tesan Station creata de Lowe And Partners Worldwide pentru Unilever India http://www.cannesli onsarchive.com/win ners/entry/570479/k an-khajura-tesan- station
- 15. Place your screenshot here 6. Cea mai sanatoasa campanie Inglorious Fruits And Vegetables creata de Marcel pentru Intermarch辿 http://www.canneslionsarchiv e.com/winners/entry/570488/i nglorious-fruits-and- vegetables
- 16. Place your screenshot here 7. O campanie premiata cu AUR Rabbit Race creata pentru Media Markt de catre Ogilvy Germany http://www.cannesli onsarchive.com/win ners/entry/594875/r abbit-race
- 17. Place your screenshot here 8. O alta campanie premiata cu AUR Blind Trip -Ministry Of Transportation And Tourism creata de Maruri Grey http://www.cannesli onsarchive.com/win ners/entry/583935/b lind-trip
- 18. THANKS! Intrebari? Pasionatii de storytelling ma gasesc si pe: @georgianaciofoaia.ro