際際滷

際際滷Share a Scribd company logo
Story Telling In the Age of Social Media
roger@qsearch.cc
You dont control your brand.
Story-telling in the age of social media
Story-telling in the age of social media
Meaning doesnt arise from the
story you tell.
It comes from the story the
audience hear.
Intellectually I know
that America is no
better than any
other country;
emotionally I know
she is better than
every other country.
Sinclair Lewis
American Novelist
Beauty Vs. The Beast
Effective Ineffective
Pretty
Ugly
"[The Presidential Elections] are commonly criticized as
tawdry and pointless affairs, full of dirty politics, dirty tricks,
and mudslinging, which oughtt to be cleaned up, if not
eliminated from the system. In their use of sanitary
metaphors, however, many of these critiques confuse
judgments of American culture with the aesthetic criticisms
of American politicians. They do not look at how voters
respond to what they learn from campaigns, and they do
not look closely at the people they wish to sanitize. If
campaigns are vulgar, it is because Americans are vulgar."
-Samuel Popkin, The Reasoning Voter (1991)
Social Media Formula
Emotional Framing + Idea
Story-telling in the age of social media
Story-telling in the age of social media
Story-telling in the age of social media
Roles of Story Tellers
on Social Media
Story-telling in the age of social media
Story-telling in the age of social media
Story-telling in the age of social media
Social Media stories
as in situ persuasion
Story-telling in the age of social media
Story-telling in the age of social media
Story-telling in the age of social media
Story-telling in the age of social media
Story-telling in the age of social media
The Reality of Social Media Story Telling
1. Noise vs. Signal.
2. Twitter Wave is faster than Earthquake.
3. Media = middle person. Social Media = Everyone
controls your message.
4. Gardener & Shepherd.
5. Social Intelligence measures and simulates strategies,
but Social Media supports real world operation.
Story-telling in the age of social media
Ad

Recommended

USA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLife
USA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLife
Brandhome
Media evaluation question 2
Media evaluation question 2
connor wilcox
Behind political news myhs and realty
Behind political news myhs and realty
nadia naseem
Film studies presentation
Film studies presentation
Lucy Ford
TRUMP
TRUMP
Anna Di Donato
Film studies presentation
Film studies presentation
Lucy Ford
Film studies presentation
Film studies presentation
Lucy Ford
Gender Based Violence in Media
Gender Based Violence in Media
South Sefton College
Public Opinion
Public Opinion
Chris Thomas
Inductive model mm
Inductive model mm
oliviajill
Inductive model mm
Inductive model mm
oliviajill
Coms2003 week6
Coms2003 week6
Julie Pasho
Representation essay
Representation essay
JadeMelady
Public opinion
Public opinion
Emily Neff-Sharum
PS 101 Political Socialization Fall 2008
PS 101 Political Socialization Fall 2008
Christopher Rice
Lesson 4 Feminism
Lesson 4 Feminism
Elle Sullivan
Mc kenley combating hate crimes
Mc kenley combating hate crimes
Scholars Burton
Media Violence
Media Violence
Nelgyffud
Audience
Audience
jessicahooker6
AS Lesson 5 - age
AS Lesson 5 - age
Elle Sullivan
Crime in mass media
Crime in mass media
Anna Williams
To Elect Clinton
To Elect Clinton
Brian Coyle
Alphabet Practice Sheets Printable
Alphabet Practice Sheets Printable
Amber Rodriguez
475 2015 democracy and the news media i up
475 2015 democracy and the news media i up
mpeffl
Week 5
Week 5
Julie Pasho
Economic Freedom In The United States.
Economic Freedom In The United States.
Ziad K Abdelnour
Ch02 3rd ed
Ch02 3rd ed
University of Calgary, School of Creative and Performing Arts
Islam A Complete Way of Life
Islam A Complete Way of Life
Caller To Islam / 悋惆悋惺悸 悋悒愕悋
Communication Theories
Communication Theories
Somaiya
473 2016 demo theories and public opinion
473 2016 demo theories and public opinion
mpeffl

More Related Content

What's hot (13)

Public Opinion
Public Opinion
Chris Thomas
Inductive model mm
Inductive model mm
oliviajill
Inductive model mm
Inductive model mm
oliviajill
Coms2003 week6
Coms2003 week6
Julie Pasho
Representation essay
Representation essay
JadeMelady
Public opinion
Public opinion
Emily Neff-Sharum
PS 101 Political Socialization Fall 2008
PS 101 Political Socialization Fall 2008
Christopher Rice
Lesson 4 Feminism
Lesson 4 Feminism
Elle Sullivan
Mc kenley combating hate crimes
Mc kenley combating hate crimes
Scholars Burton
Media Violence
Media Violence
Nelgyffud
Audience
Audience
jessicahooker6
AS Lesson 5 - age
AS Lesson 5 - age
Elle Sullivan
Crime in mass media
Crime in mass media
Anna Williams
Inductive model mm
Inductive model mm
oliviajill
Inductive model mm
Inductive model mm
oliviajill
Coms2003 week6
Coms2003 week6
Julie Pasho
Representation essay
Representation essay
JadeMelady
PS 101 Political Socialization Fall 2008
PS 101 Political Socialization Fall 2008
Christopher Rice
Lesson 4 Feminism
Lesson 4 Feminism
Elle Sullivan
Mc kenley combating hate crimes
Mc kenley combating hate crimes
Scholars Burton
Media Violence
Media Violence
Nelgyffud
AS Lesson 5 - age
AS Lesson 5 - age
Elle Sullivan
Crime in mass media
Crime in mass media
Anna Williams

Similar to Story-telling in the age of social media (10)

To Elect Clinton
To Elect Clinton
Brian Coyle
Alphabet Practice Sheets Printable
Alphabet Practice Sheets Printable
Amber Rodriguez
475 2015 democracy and the news media i up
475 2015 democracy and the news media i up
mpeffl
Week 5
Week 5
Julie Pasho
Economic Freedom In The United States.
Economic Freedom In The United States.
Ziad K Abdelnour
Ch02 3rd ed
Ch02 3rd ed
University of Calgary, School of Creative and Performing Arts
Islam A Complete Way of Life
Islam A Complete Way of Life
Caller To Islam / 悋惆悋惺悸 悋悒愕悋
Communication Theories
Communication Theories
Somaiya
473 2016 demo theories and public opinion
473 2016 demo theories and public opinion
mpeffl
Essay Rationale Examples. Online assignment writing service.
Essay Rationale Examples. Online assignment writing service.
Jennifer Pineda
To Elect Clinton
To Elect Clinton
Brian Coyle
Alphabet Practice Sheets Printable
Alphabet Practice Sheets Printable
Amber Rodriguez
475 2015 democracy and the news media i up
475 2015 democracy and the news media i up
mpeffl
Economic Freedom In The United States.
Economic Freedom In The United States.
Ziad K Abdelnour
Communication Theories
Communication Theories
Somaiya
473 2016 demo theories and public opinion
473 2016 demo theories and public opinion
mpeffl
Essay Rationale Examples. Online assignment writing service.
Essay Rationale Examples. Online assignment writing service.
Jennifer Pineda
Ad

Recently uploaded (13)

Top Elements of Digital Marketing You Must Know | Amrit Web
Top Elements of Digital Marketing You Must Know | Amrit Web
Amrit Web
Reddit Presence That Feels Organic Get Real Engagement
Reddit Presence That Feels Organic Get Real Engagement
SocioCosmos
Best Website Designing Company in Mumbai
Best Website Designing Company in Mumbai
Just for Galz
Rollover offers kids wear clothing at competitive prices.
Rollover offers kids wear clothing at competitive prices.
RolloverKidsCompany1
5Data Inc: Leading Mobile App Development Company
5Data Inc: Leading Mobile App Development Company
5dataInc
Brown Minimalist Casual Fashion Collection Presentation.pdf
Brown Minimalist Casual Fashion Collection Presentation.pdf
RealDarrah
The Impact of Private Port Terminal Operations on Community Welfare (A Case S...
The Impact of Private Port Terminal Operations on Community Welfare (A Case S...
AJHSSR Journal
SocialBoss grow your social media presence!
SocialBoss grow your social media presence!
SocialBoss
How to Buy Linkedin Accounts Safely And Effectively_ Expert Tips.pdf
How to Buy Linkedin Accounts Safely And Effectively_ Expert Tips.pdf
https://vrtsmm.com/product/buy-verified-linkedin-accounts/
Cryptomaster @mikehydes Medium Followers 21-06-25
Cryptomaster @mikehydes Medium Followers 21-06-25
Mike Hydes
Mike Hydes 際際滷Share Followers 21-06-25
Mike Hydes 際際滷Share Followers 21-06-25
Mike Hydes
The Supply of Specific Foodstuffs to the Military in Nigeria during the Secon...
The Supply of Specific Foodstuffs to the Military in Nigeria during the Secon...
AJHSSR Journal
Choosing the Best Social Media Marketing Agency in London: Why Social Angels ...
Choosing the Best Social Media Marketing Agency in London: Why Social Angels ...
The Social Angels Angels
Top Elements of Digital Marketing You Must Know | Amrit Web
Top Elements of Digital Marketing You Must Know | Amrit Web
Amrit Web
Reddit Presence That Feels Organic Get Real Engagement
Reddit Presence That Feels Organic Get Real Engagement
SocioCosmos
Best Website Designing Company in Mumbai
Best Website Designing Company in Mumbai
Just for Galz
Rollover offers kids wear clothing at competitive prices.
Rollover offers kids wear clothing at competitive prices.
RolloverKidsCompany1
5Data Inc: Leading Mobile App Development Company
5Data Inc: Leading Mobile App Development Company
5dataInc
Brown Minimalist Casual Fashion Collection Presentation.pdf
Brown Minimalist Casual Fashion Collection Presentation.pdf
RealDarrah
The Impact of Private Port Terminal Operations on Community Welfare (A Case S...
The Impact of Private Port Terminal Operations on Community Welfare (A Case S...
AJHSSR Journal
SocialBoss grow your social media presence!
SocialBoss grow your social media presence!
SocialBoss
Cryptomaster @mikehydes Medium Followers 21-06-25
Cryptomaster @mikehydes Medium Followers 21-06-25
Mike Hydes
Mike Hydes 際際滷Share Followers 21-06-25
Mike Hydes 際際滷Share Followers 21-06-25
Mike Hydes
The Supply of Specific Foodstuffs to the Military in Nigeria during the Secon...
The Supply of Specific Foodstuffs to the Military in Nigeria during the Secon...
AJHSSR Journal
Choosing the Best Social Media Marketing Agency in London: Why Social Angels ...
Choosing the Best Social Media Marketing Agency in London: Why Social Angels ...
The Social Angels Angels
Ad

Story-telling in the age of social media

  • 1. Story Telling In the Age of Social Media roger@qsearch.cc
  • 2. You dont control your brand.
  • 5. Meaning doesnt arise from the story you tell. It comes from the story the audience hear.
  • 6. Intellectually I know that America is no better than any other country; emotionally I know she is better than every other country. Sinclair Lewis American Novelist
  • 9. "[The Presidential Elections] are commonly criticized as tawdry and pointless affairs, full of dirty politics, dirty tricks, and mudslinging, which oughtt to be cleaned up, if not eliminated from the system. In their use of sanitary metaphors, however, many of these critiques confuse judgments of American culture with the aesthetic criticisms of American politicians. They do not look at how voters respond to what they learn from campaigns, and they do not look closely at the people they wish to sanitize. If campaigns are vulgar, it is because Americans are vulgar." -Samuel Popkin, The Reasoning Voter (1991)
  • 14. Roles of Story Tellers on Social Media
  • 18. Social Media stories as in situ persuasion
  • 24. The Reality of Social Media Story Telling 1. Noise vs. Signal. 2. Twitter Wave is faster than Earthquake. 3. Media = middle person. Social Media = Everyone controls your message. 4. Gardener & Shepherd. 5. Social Intelligence measures and simulates strategies, but Social Media supports real world operation.