Storytelling on small screens: making smarter choices for mobile audiences - Fernando Hurtado - Fresno NewsTrain 4.22-23.22
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Eight in 10 U.S. adults now get news on a mobile device. We need a new storytelling tool kit to better serve our audience on mobile. On a small screen, whats the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And which tools can make that happen as efficiently as possible? How is writing for mobile scanners different? These slides, presented by Fernando Hurtado at Fresno NewsTrain, are accompanied by a handout: (Relatively) easy tools for mobile storytelling. Hurtado is manager of digital video for the NBC-Owned TV Stations' Digital Innovation Team. For more information about the News Leaders Association's NewsTrain, please see https://www.newsleaders.org/newstrain.
Storytelling on small screens: making smarter choices for mobile audiences - Fernando Hurtado - Fresno NewsTrain 4.22-23.22
- 1. STORYTELLING ON SMALL SCREENS: MAKING SMARTER CHOICES FOR MOBILE AUDIENCES
- 2. FERNANDO HURTADO MANAGER, DIGITAL VIDEO DIGITAL INNOVATION TEAM NBCUNIVERSAL LOCAL
- 3. How much time does the average American spend on their mobile device daily? a) 2 hours, 30 minutes b) 6 hours, 11 minutes c) 3 hours, 5 minutes d) 4 hours, 12 minutes
- 5. hich medium is mobile competing with for time? W
- 7. W obile news producers are competing, not with other news outlets for attention
- 8. W obile news producers are competing, not with other news outlets for attention but with TV in general, as well as online shopping, movies, banking apps on top of other news outlets.
- 9. 1) Take 5 minutes to look at your outlets homepage. 1) Whats one thing you think its doing well? 1) How could it be improved?
- 10. ELEMENTS NEWS CAN BORROW FROM TV FOR SMARTER DIGITAL STORYTELLING 7
- 11. These tips will help you: improve user experience increase retention drive more traffic walk away with new ideas for how to present stories
- 12. JUST LIKE TV EMPLOYS TRAILERS 1
- 13. JUST LIKE TV EMPLOYS TRAILERS DIGITAL NEWS CAN USE SUMMARIES 1
- 14. SUMMARIES 1
- 15. JUST LIKE YOUR FAVORITE TV SERIES HAS MUSICAL INTERLUDES 2
- 16. JUST LIKE YOUR FAVORITE TV SERIES HAS MUSICAL INTERLUDES YOUR STORIES SHOULD ALSO HAVE BREAKS 2
- 17. BREAKS 2
- 18. BREAKS 2 Breaks give the reader a break from text blocks, a chance to breathe They also allow you to feature mixed media in stories
- 19. BREAKS 2 Breaks can be: subheads bullet points social media post embeds maps pictures
- 20. JUST LIKE MOVIE PLOTS ESTABLISH QUESTIONS THEY WANT TO ANSWER 3
- 21. JUST LIKE MOVIE PLOTS ESTABLISH QUESTIONS THEY WANT TO ANSWER YOUR STORIES SHOULD, TOO 3
- 22. Q&As 3 Q&A formats are great because: Theyre a familiar format to audiences (FAQs) They help with SEO because they mirror how people are searching for those answers They act as a to-do list for the journalist
- 23. JUST LIKE MOVIES RELY ON VISUALS YOUR STORIES SHOULD INCLUDE IMAGES WHENEVER POSSIBLE 4
- 24. IMAGES 4 If you have enough compelling images, switch to photo- essay mode for a bit. Dont force it. Better to have no images than unrelated, disorienting images.
- 25. IMAGES 4 Great opp for SEO in the captions and alt-text.
- 27. 1 2 Find a link to largely text-only story your outlet worked on. Identify three elements that you could add to make for a better user experience. 3 Who was able to add one of these? Q&As Bullet points Subheads Images Photo essay Summary
- 28. JUST LIKE TV GIVES YOU MULTIPLE VANTAGE POINTS YOUR STORYTELLING SHOULD, TOO 5
- 29. 360尊 5 ThingLink.com lets you make a lot of cool widgets. 360尊 photo tours are some of my favorites.
- 30. 360尊 5 These 360尊 photos are time-consuming, so consider making some evergreen ones you can recirculate.
- 31. GAME SHOWS ARE ONE OF THE MOST SUCCESSFUL TV GENRES AND WE CAN LEARN A LOT FROM THEM 6
- 32. GAMIFY 6
- 33. GAMIFY 6 Web browser-based tools like Twine let you make quizzes you can embed in stories. These are also recirc- able!
- 34. GAMIFY 6
- 35. GAMIFY 6 With Genius browser- based annotator, you can annotate any piece of text. Great for speeches!
- 36. GAMIFY 6 You can annotate images with ThingLink as well. Great for food lifestyle, crime, real estate coverage, etc.
- 37. GAMIFY 6 You dont have to get too fancy.
- 38. GAMIFY 6 You can also gamify on social. Canva.com is a great tool for this.
- 39. SOME SHOWS YOU WATCH ON A 60 TV, OTHERS ON YOUR LAPTOP. YOUR STORIES CAN INVITE DIFFERENT WAYS OF INTERACTING WITH THEM 7
- 40. SWIPE-SHIFTERS 7 Most stories on mobile are consumed by scrolling top to bottom. But it doesnt have to be that way the entire way down.
- 41. SWIPE-SHIFTERS 7 Can be: - Interactive maps (pinch to zoom)
- 42. Knight Lab Story Lab SWIPE-SHIFTERS 7
- 44. SWIPE-SHIFTERS 7
- 46. 1 2 Form groups of two. Using a 11x17 paper, storyboard how you would tell one of these stories on mobile: - Annual county fair - Breaking news: Apartment complex fire - Mayors State of the City address - Mayoral election 3 Share your storyboard.
- 48. WHAT DO YOU WANT TO TRY FIRST? HOW CAN I HELP? Fernando Hurtado @fhurtado