Segmentation Target Positioning
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Segmentation aims to group purchasers with similar needs and behaviors based on geographic region, demographics like age and family life cycle, gender, income over Rs 96,000 annually, occupations like sales and managers, education of high school and above, and social class of working, middle, and upper middle class in Southern Asia, specifically urban, sub-urban, and rural areas. Targeting involves selecting one or more of these segments to focus marketing efforts on. Positioning is about shaping perception to differentiate a product or service compared to competitors for the target segment.
Segmentation Target Positioning
- 1. 油
- 2. Segmentation Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior.
- 3. segmentation
- 4. segmentation Geographic region Southern Asia Density Urban, Sub Urban, Rural Demographic Age 15- 64 Family Life Cycle Young Single, Single, Married, Older Gender Male, Female Income Rs 96,000 annually and Above Occupation Sales, Managers, BPOs, Students, IT Professions, Technical, Proprietors, Education High School and Above Social Class Working Class, Middle Class, Upper Middle Class
- 5. Attractiveness of the Segment Fit between the segment and firms resources Targeting
- 6. Single Segment One Market Segment is served with one marketing mix Target Market Strategy
- 7. Positioning Positioning is all about 'perception
- 8. Positioning
- 9. Positioning
- 10. End of our presentation