The document summarizes the global hotel industry performance in 2014 and provides an outlook for 2015. Some of the key points include:
- The hotel industry saw strong demand growth outpacing supply in most regions in 2014, with RevPAR increasing in the majority of global markets.
- The US hotel industry had 57 consecutive months of RevPAR growth and set record performance levels in 2014. Revenue per available room also increased in 16 consecutive months in Europe.
- The Asia Pacific region saw international tourist arrivals increase by 12 million year-over-year and mostly positive performance across markets, with the strongest pipeline growth in countries like Malaysia, Japan, and Thailand.
- The outlook for 2015 is positive overall with 32 out
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STR Global HIFI January 2015
1. Hotel Investment Forum India
Elizabeth Winkle
Managing Director, STR Global
13th January 2015
Global Hotel Industry Performance
2. Let the Good Times Roll
November 2014 YTD RevPAR % Change, Constant Currency USD, Europe in EUR
+8.1% +4.9% +3.5%
+0.8%
+5.1%+17.2%
+14.1%
+2.7%
5. #14 Demand: +10% from Previous Peak
12MMA Demand; Nov 2007 Nov 2014 (indexed at Nov 2007)
0.90
1.00
1.10
1.20
Nov 14Nov 13Nov 12Nov 11Nov 10Nov 09Nov 08Nov 07
EU + UK US
6. #13 US: 57 months of RevPAR Growth
RevPAR Percent Change January 2001 November 2014
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Hundreds
57 months of growth
9/11
SARS Global
Financial crisis
56 months of growth
9. #10 US: Pricing Power; EU Opportunity
12MMA ADR; Nov 2007 Nov 2014 (indexed at Nov 2007)
0.80
0.90
1.00
1.10
1.20
Nov 14Nov 13Nov 12Nov 11Nov 10Nov 09Nov 08Nov 07
EU + UK (EUR) US (USD)
10. #9 RevPAR: 3 of 4 Back to Peak
12MMA ADR; Nov 2007 Nov 2014 (indexed at Nov 2007)
0.60
0.70
0.80
0.90
1.00
1.10
1.20
Nov 14Nov 13Nov 12Nov 11Nov 10Nov 09Nov 08Nov 07
Europe Eastern Europe Northern Europe Southern Europe Western Europe
11. #8 RevPAR +>5% in 11/22 Capitals
Nov 2014 YTD % Change Demand and RevPAR, Lux & UpperUp
-38% -28% -18% -8% 2% 12% 22% 32%
Athens
Bucharest
Greater Madrid
Lisbon
Sofia
Greater Amsterdam
Greater Berlin
Brussels
Budapest
Prague
Rome
Greater London
Helsinki
Dublin
Paris
Monaco
Warsaw
Vienna
Bratislava
Moscow
Kiev
Hundreds
Demand Nov YTD RevPAR Nov YTD LC
12. 12 months moving average Jan 2006 to November 2014
-10
-8
-6
-4
-2
0
2
4
6
8
10
12
2010 2011 2012 2013 2014
Supply % Chg Demand % Chg
#7 MEA: Demand Pickup
+6.6%
+2.7%
13. November 2014 YTD, in local currency
-8%
-4%
0%
4%
8%
12%
16%
Occupancy ADR
#6 MEA: Egypt Summer Recovery
14. # of international tourist arrivals in millions; Global & APAC
234
APAC
2012
Global
1.035
260
APAC
2014 f
Global
1.132
219
APAC
2011
Global
995
248
APAC
2013
Global
1.087
Source: UNWTO
#5 APAC: Intl Arrivals +12m YOY
15. Market performance RevPAR % Growth, Nov 2014 YTD, USD (CC)
North-
Eastern
Central
& South
South-
Eastern
Australia
Oceania
+1.0%
-0.6%
-0.8%
+4.9%
%
%
$
$ and %
#4 APAC: Performance Improvement
16. November 2014 YTD, in local currency
-4%
0%
4%
8%
12%
Occupancy ADR Thailand O -13% A +3%
#3 APAC Performance: Mostly Positive
17. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Bangladesh
Mongolia
Myanmar
Sri Lanka
+235%
+76%
+72%
+45%
Pipeline as a % of existing supply
#2 Pipeline: Ones to Watch
18. Pipeline by Room Count November 2014
54%
12%
11%
Malaysia 4%
Japan 3%
Philippines 2%
Thailand 3%
Australia 2%
Vietnam 2%
Myanmar 1%
Others 6%
#1 APAC: Pipeline by Country
20. RevPAR growth 2015, November 2014 edition
Forecast: 32/37 Markets Set to Rise
21. Takeaways
Strong Demand: Outpacing supply in most regions
Supply Growth: Slower than previous years
Stable Occupancies: Creates ADR opportunities
Recovery or Growth: Most global markets
International Arrivals: More travelling and ease of
travel improving (airlift, visa)
2015 Outlook: Positive
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Global Hotel Industry Performance
Elizabeth Winkle