Strategic Business Communication Masterclass
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This document provides information about a 2-day Strategic Business Communication Masterclass event taking place in Kuala Lumpur, Malaysia on July 27-28, 2015. The event will cover 11 modules on topics related to corporate identity, reputation management, crisis management, thought leadership, and more. It is aimed at communication professionals and will be led by Sue Wolstenholme, an experienced public relations consultant and trainer from the UK. The goal is for attendees to explore their role in strategic communication and ensure their organization's long-term success and continuity.
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Strategic Business Communication Masterclass
- 1. SBL CLAIMABLE Organised by: Registered with: corporate narratives reputational risks relationship building and nurturing news and social media relations internal communication effectiveness and value opportunities to network profitability and reputation profitability and sustainability crisis management real industrial case studies and simulations July 27 & 28, 2015 Park Royal, Kuala Lumpur, Malaysia STRATEGIC BUSINESS COMMUNICATION MASTERCLASS Showcasing 360-degree perspective of the modern-day communications through global thinking It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, youll do things differently. - Warren Buffet
- 2. Module 1 CORPORATE IDENTITY: SIGNATURE INGREDIENT IN ORGANISATIONAL SUCCESS RECIPE Module 2 Module 2 SAFEGUARDING REPUTATION: ACTIVATING YOUR VIBRANIUM SHIELDS VIA THOROUGH RISK ASSESSMENTS Module 3 DEVELOPING AN EFFECTIVE THOUGHT LEADERSHIP PROGRAMME AS REPUTATIONAL INSURANCE Module 4 CUTTING THROUGH THE CLUTTERS IN PR METRICS Module 5 GETTING INTO THE BRIGHT SIDE OF THE SPOTLIGHT WITH IMPACTFUL NEWS AND SOCIAL MEDIA RELATIONS Module 6 INTERNAL COMMUNICATION RESILIENCY Module 7 CORPORATE SOCIAL RESPONSIBILITY (CSR) : SECRET WEAPON FOR STRONG ORGANISATION BRANDING Module 9 CALLING FOR MAYDAY EFFECTIVE CRISIS TROUBLESHOOTING Module 10 NAVIGATING AWAY FROM CRISIS: AN INTERACTIVE LIVE MOCK PLAY Module 11 DRAWING STRATEGIC BUSINESS COMMUNICATION BLUEPRINT STRATEGIC BUSINESS COMMUNICATION MASTERCLASS Module 8 PRO-ACTIVE FIRE DRILL EXERCISES GETTING PREPARED FOR THE WORST
- 3. In todays highly competitive, vibrant and stormy business environment, business leaders strive to establish differentiations within their organisations offerings as well as building close relationships with the stakeholder groups in order to continue strengthening the organisational reputation. By doing so, the organisation can maintain its competitive advantage whereas the reputation built is the most valuable intangible asset that aids in sustaining the organisation throughout its lifetime. Furthermore, a strong corporate reputation could safeguard an organisation at times of crises. In a sense, reputation is a continuous work in progress. It demands constant attention from all parts of an organisation to guard against reputational loss. It is also pivotal to have a strategic crisis management plan in place for those periods when lightning strikes. As a communication professional, you hold a big responsibility and will be expected to address communication issues at a strategic level in order to ensure the organisations long term business continuity and success. STRATEGIC BUSINESS COMMUNICATION MASTERCLASS Background This Strategic Business Communication Masterclass aims to be the exclusive platform to bring together the top minds and practitioners within the industry to discuss the solutions to key issues in building organisational branding and strategic crisis management. Furthermore, understanding the untapped poten- tial and the threats of current modern media universe surround- ing the business context. This is a comprehensive program designed for you to explore your role as a top notch communicator in accordance with current business environment. We will take you on a journey from reviewing your corporate identity, internal communication strategy, stakeholder communication approaches, organisational sustainability as well as crisis management tactics to ensure your organisations long term business continuity and success. Why You Should Not Miss This Event Pre-event questionnaire In order for this workshop to fully benefit you, a pre-course questionnaire will be sent to you in order to test the area where your training needs lies. The results from this questionnaire will ensure that this entire workshop will be delivered at a level that is catering to your needs. Holding a MSc in Public Relations and has supervised PhDs on the subject for the University of Exeter; Sue has worked as a public relations consultant for over twenty five years, providing support at all levels - from media relations, campaigning and training to event planning, strategic advice on relationship building, issues, crisis and reputation management. She has been involved in directing national social responsibility policies and regularly gives high-level strategic guidance to CEOs, corporate and governmental bodies. She is also regularly called upon to manage crisis situations nationally and internationally. Her expertise is well known not just in the UK, but worldwide. She runs projects and courses to raise professional standards for senior PR practitioners in Armenia, Brunei, China, Croatia, Egypt, Kenya, Kazakhstan, Oman, Qatar, Romania, Syria, Switzerland, the UAE, Ukraine and the UK. Sue has also been working in Serbia over two years to help position the business sector for EU membership. Her role was to raise the game for leading companies, advising the boards directly on a number of issues and helping to shape their strategies for corporate responsibility. Parts of her recent work includes: university leaders and academics from across the Arabic speaking world, to agree on the development of a higher education journal for the region EU Objective One Investment Partnership SITA Suez Natural History Museum on reputation building nationally and internationally Government Ministers Omani Airports Authority Some of her other clientele are: Sue has a number of publications to her name with her most recent being Introduction to Public Relations which was published in August 2013 by Pearson Education. She was elected to become President of the CIPR for 2013; to be a Fellow of the Nigerian Institute of Public Relations in 2012; to be President of the European PR Research and Education Association for 2009/10 and she is the chair of the Hall for Cornwall Board of Trustees. Trainers Profile Sue Wolstenholme United Kingdom TRAINING SCHEDULE 8.00 am - Registration & Welcome Coffee 9.00 am - Training Commences 10.30 am - Morning Coffee Break 11.00 am - Training Resumes 1.00 pm - Lunch Break 2.00 pm - Training Resumes 3.30 pm - Evening Coffee Break 4.00 pm - Training Resumes 5.30 pm - Summary & End of Training Day