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Strategic Internet Marketing Diagram

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ROBERT SIEGER

This document outlines a strategic internet marketing plan in 6 stages: 1) Define the opportunity and objectives, 2) Select strategic approaches, 3) Deliver results online through tools like SEO, SEM, and email campaigns, 4) Set online marketing objectives, 5) Define the customer value proposition and marketing strategy, and 6) Implement the customer experience, marketing plan, and communications mix. The stages involve assessing the market, building an online presence, launching marketing initiatives, and continuously measuring and improving performance.

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A) Define the Opportunity DSSM Setting objectives and goals to develop strategy B) Select the Strategic Selling Approach DSSM/Sales Select/Define appropriate strategies to achieve objectives as defined in Stage 1 C) Delivering Results Online IT Support Implementation Evaluating eMartketing Performance Apply web analytic tools to measure leads, sales and branding through SEO, SEM, Online Ads, & eMail campaigns with the ProMed website. Set eMarketing Objectives Set Objectives for Online Channels and then the resources to deliver the objectives Business Objectives Created and set by the SET Team & Matt Asses Online Market Place Review the environment: customers, competitors, intermediaries, suppliers and internal capabilities/resources, that will influence the strategy including legal and tech requirements Define Customer Value Proposition Define the value prop through the online channel review marketing mix and brand values create brand content Define eMarketing Strategy Define appropriate strategies to achieve objectives as stated in Stage 1 Define eCommunications Mix Select/Define Offline & Online communication tools to encourage use of ProMed online services & generate leads & sales. Develop content, communications, events and touch strategies. Implement Customer Experience Build the web site, launch, eMail marketing pieces, launch/track SEO, SEM, create/support CRM capabilites. Implement eMarketing Plan The implementation and support and reporting of results of the strategy. Execute eCommunications Manage the continuous online marketing communications such as SEM, partnerships, sponsorships, affiliates, and campaigns including eMail and microsites based on Stage 2 strategy Profile, Measure & Improve Monitor & improve online activities capture profile and behavioral data on customer interactions to drive performance. 1 2 3 4 B B B A A A ProMed Strategic Internet Marketing

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Strategic Internet Marketing Diagram

  • 1. A) Define the Opportunity DSSM Setting objectives and goals to develop strategy B) Select the Strategic Selling Approach DSSM/Sales Select/Define appropriate strategies to achieve objectives as defined in Stage 1 C) Delivering Results Online IT Support Implementation Evaluating eMartketing Performance Apply web analytic tools to measure leads, sales and branding through SEO, SEM, Online Ads, & eMail campaigns with the ProMed website. Set eMarketing Objectives Set Objectives for Online Channels and then the resources to deliver the objectives Business Objectives Created and set by the SET Team & Matt Asses Online Market Place Review the environment: customers, competitors, intermediaries, suppliers and internal capabilities/resources, that will influence the strategy including legal and tech requirements Define Customer Value Proposition Define the value prop through the online channel review marketing mix and brand values create brand content Define eMarketing Strategy Define appropriate strategies to achieve objectives as stated in Stage 1 Define eCommunications Mix Select/Define Offline & Online communication tools to encourage use of ProMed online services & generate leads & sales. Develop content, communications, events and touch strategies. Implement Customer Experience Build the web site, launch, eMail marketing pieces, launch/track SEO, SEM, create/support CRM capabilites. Implement eMarketing Plan The implementation and support and reporting of results of the strategy. Execute eCommunications Manage the continuous online marketing communications such as SEM, partnerships, sponsorships, affiliates, and campaigns including eMail and microsites based on Stage 2 strategy Profile, Measure & Improve Monitor & improve online activities capture profile and behavioral data on customer interactions to drive performance. 1 2 3 4 B B B A A A ProMed Strategic Internet Marketing