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klmc | 2020-09-24
strategic planning: thinkto done
strategy = simple
why do we exist? where do we want to be?
how do we get there on purpose?
what steps do we need to take?
answer these simple questions
deeply
the golden circle
why
how
what
From: Simon Sinek  Start with Why
Simon Sinek  Start with Why: How Great Leaders Inspire Everyone to Take Action
People dont buy what you do; they buy why you do
it...what you do simply proves what you believe.
the golden circle
why
how
what
From: Simon Sinek  Start with Why
vision
mission
goals
vision  why?
why
why does your company exist?
vision  why?
where do we want to be in the future?
vision  why?
Tesla: To accelerate the world's
transition to sustainable energy.
vision  why?
mission  how?
how
how do we make our vision happen?
mission  how?
Tesla: To create the most compelling car
company of the 21st century by driving
the worlds transition to electric vehicles.
mission  how?
personal interest + people interest
mission  how?
Onliness Statement
Find what makes you different.
Our offering is the
only category
that benefit for
customer .
offering
category
bene鍖t
ideal customer
From: Marty Neumeier  Zag
mission  how?
goals  what? what
D.E.C.I.D.E.
Framework
How to think through a problem
critically.
Determine
the problem
Establish
the criteria
Consider
all alternatives
Identify
best alternative
Develop
an action plan
Evaluate
the solution
goals  what?
From: Kristina L Guo  DECIDE: A decision-making model for more effective decision making by health care managers
Identify
best alternative
Develop
an action plan
Evaluate
the solution
do the work.
How to actually get things done.
1. Know where you want to go. (Vision /
Mission / Onliness)
2. Create measurable (SMART) goals.
3. List the tasks that you need to do to
accomplish those goals. (What)
4. Prioritize the tasks.
5. Decide who will do each task. (Who)
6. Agree upon deadlines for tasks. (When)
7. Track and measure the results.
S.M.A.R.T. Goals
Set measurable objectives.
From: George T. Doran  Management Review
Speci鍖c
Measurable
Assignable
Realistic
Time-related
goals  what?
frameworks for thinking
write down all tasks
whats most important?
Eisenhower Matrix
Prioritize your tasks.
Do  Decide 
Delete

Delegate

Important

NotImportant
Urgent  Not Urgent
SWOT Analysis
SWOT Analysis
This tools helps analyze
a situation or solution from
all sides.
Strengths

Weaknesses

Threats

Opportunities

InternalExternal
Helpful  Harmful
act  faster
Decide Fast  Consider Carefully 
 when you can change it later
 when you know the problem domain intimately
 when the stakes are low
 when not acting is likely worse
 when slow response increases pressure
and decreases good will
 when your response unblocks others
ex. choosing the best color for a product
 when the decision is permanent (or too expensive
to reverse)
 when the problems are complex and the second
order effects unknown
 when the stakes or pressure are high (existential
threats)
ex. choosing a platform to build on
should I decide fast or slow?
thank you
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Strategic Planning: Think to Done

  • 1. klmc | 2020-09-24 strategic planning: thinkto done
  • 3. why do we exist? where do we want to be? how do we get there on purpose? what steps do we need to take?
  • 4. answer these simple questions deeply
  • 5. the golden circle why how what From: Simon Sinek Start with Why
  • 6. Simon Sinek Start with Why: How Great Leaders Inspire Everyone to Take Action People dont buy what you do; they buy why you do it...what you do simply proves what you believe.
  • 7. the golden circle why how what From: Simon Sinek Start with Why vision mission goals
  • 9. why does your company exist? vision why?
  • 10. where do we want to be in the future? vision why?
  • 11. Tesla: To accelerate the world's transition to sustainable energy. vision why?
  • 13. how do we make our vision happen? mission how?
  • 14. Tesla: To create the most compelling car company of the 21st century by driving the worlds transition to electric vehicles. mission how?
  • 15. personal interest + people interest mission how?
  • 16. Onliness Statement Find what makes you different. Our offering is the only category that benefit for customer . offering category bene鍖t ideal customer From: Marty Neumeier Zag mission how?
  • 17. goals what? what
  • 18. D.E.C.I.D.E. Framework How to think through a problem critically. Determine the problem Establish the criteria Consider all alternatives Identify best alternative Develop an action plan Evaluate the solution goals what? From: Kristina L Guo DECIDE: A decision-making model for more effective decision making by health care managers
  • 19. Identify best alternative Develop an action plan Evaluate the solution do the work. How to actually get things done. 1. Know where you want to go. (Vision / Mission / Onliness) 2. Create measurable (SMART) goals. 3. List the tasks that you need to do to accomplish those goals. (What) 4. Prioritize the tasks. 5. Decide who will do each task. (Who) 6. Agree upon deadlines for tasks. (When) 7. Track and measure the results.
  • 20. S.M.A.R.T. Goals Set measurable objectives. From: George T. Doran Management Review Speci鍖c Measurable Assignable Realistic Time-related goals what?
  • 22. write down all tasks
  • 24. Eisenhower Matrix Prioritize your tasks. Do Decide Delete Delegate Important NotImportant Urgent Not Urgent
  • 26. SWOT Analysis This tools helps analyze a situation or solution from all sides. Strengths Weaknesses Threats Opportunities InternalExternal Helpful Harmful
  • 28. Decide Fast Consider Carefully when you can change it later when you know the problem domain intimately when the stakes are low when not acting is likely worse when slow response increases pressure and decreases good will when your response unblocks others ex. choosing the best color for a product when the decision is permanent (or too expensive to reverse) when the problems are complex and the second order effects unknown when the stakes or pressure are high (existential threats) ex. choosing a platform to build on should I decide fast or slow?