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Strategic Renewal Of Complex Systems
Based On The Case Of The
1. FC Kaiserslautern




European Academy of Management
Tallinn, June 2nd, 2011
Tobias M. Scholz
University of Siegen
Kaiserslautern




Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
About 1. FC Kaiserslautern




         Founded: 1900
         Founding Member of the Bundesliga
         Nickname: Rote Teufel (Red Devils)
         Championships: 1951, 1953, 1991, 1998
         Cup Winner: 1990, 1996
         Eternal League: 8th
         Budget: 13,5 Million Euro (18th)
         Market Value: 47.750.000 Euro (17th)

         Philosophy: Working team, with fighters
         and team spirit




Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
Why is it important




         Trainer substitution doesnt work in the short run

         Many different stakeholder influence the change

         Financial success does not mean sport success




Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
Lifecycle from 1997 to 2011


          7. Creative Network                                                                          3. Conservation
                    2009/2010                                                                          1999/2000 
                  2010/2011                                                                           2001/2002


                                     6. Charismatic                             2. Strategic
                                        Leadership                              Management
                                           7.4.2008                             1998/1999
                                          1.7.2009
          8. Choice                                                                                               4. Crisis
                                                                                                                2002/2003
                                                                                                               2005/2006




                                    1. Exploitation                                5. Confusion
                                    1997/1998                                        2006/2007
                                                                                    2007/2008




Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
Preliminary Data




Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
Lessons




         There will be always a next crisis

         Length of the crisis can be influenced

         Coporate Identity influences the reactions




Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
Outlook




         Next Steps:
         - Guidelines for Replication
         - Interviews
         - Data Collection
            - Statistics
            - Financial Records
         - Replication
            - Other Life-Cycles
            - Other Teams




Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
Thank you!




        Questions?


        Tobias M. Scholz
        tobias.scholz@uni-siegen.de




Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern

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Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern

  • 1. Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern European Academy of Management Tallinn, June 2nd, 2011 Tobias M. Scholz University of Siegen
  • 2. Kaiserslautern Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
  • 3. About 1. FC Kaiserslautern Founded: 1900 Founding Member of the Bundesliga Nickname: Rote Teufel (Red Devils) Championships: 1951, 1953, 1991, 1998 Cup Winner: 1990, 1996 Eternal League: 8th Budget: 13,5 Million Euro (18th) Market Value: 47.750.000 Euro (17th) Philosophy: Working team, with fighters and team spirit Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
  • 4. Why is it important Trainer substitution doesnt work in the short run Many different stakeholder influence the change Financial success does not mean sport success Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
  • 5. Lifecycle from 1997 to 2011 7. Creative Network 3. Conservation 2009/2010 1999/2000 2010/2011 2001/2002 6. Charismatic 2. Strategic Leadership Management 7.4.2008 1998/1999 1.7.2009 8. Choice 4. Crisis 2002/2003 2005/2006 1. Exploitation 5. Confusion 1997/1998 2006/2007 2007/2008 Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
  • 6. Preliminary Data Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
  • 7. Lessons There will be always a next crisis Length of the crisis can be influenced Coporate Identity influences the reactions Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
  • 8. Outlook Next Steps: - Guidelines for Replication - Interviews - Data Collection - Statistics - Financial Records - Replication - Other Life-Cycles - Other Teams Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern
  • 9. Thank you! Questions? Tobias M. Scholz tobias.scholz@uni-siegen.de Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern