The presentation discusses strategies for pork producers to avoid legal and reputational harm, including best practices for hiring, training, and supervising employees. It recommends thorough hiring processes with applications, interviews, references and background checks. Training should be mandatory and consistent for all employees, especially regarding animal welfare. Management must establish a no tolerance culture through clear policies, oversight and addressing red flags. The presentation also reviews legislative responses and federal regulation attempts regarding undercover videos on agricultural facilities.
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Strategies to Avoid Harm: Legal Issues and Best Practices
1. Strategies to Avoid Harm:
Legal Issues & Best Practices
Presentation for National
Pork Management
Conference 2012
Phil Kunkel
Angela Rud
2. Industry Risks and Challenges
Undercover Videos
Customer Requirements
Social Media Attacks
5. Applications & Interviews
No one size fits all applications
Be thoughtful and strategic when
developing application form
Always check references
Ask strategic questions in
interviews
Avoid hiring on the spot
6. Background Checks &
References
FCRA compliance
Social Intelligence approach
Recent EEOC guidance
Privacy concerns
Blacklisting laws
Condition employment on successful
background check
Avoid credit checks where not job-
related
7. Training
Important aspect of production but often
overlooked by employers
Consistent for all employees as to key policies
and procedures, especially animal care and
welfare
Supervisor training is essential
Make it mandatory and consistent with industry
standards
Consider learning methods, language barriers
Repeat often
8. Management & Supervision
Tone at the Top
Good leadership, formal & informal
No tolerance culture
Policies & Processes
use of technology in workplace
social media
industry standards, animal welfare
reporting mechanisms
frequent oversight
Recognize red flags
9. Copyright Protections
Copyright to videos can be assigned to
employer
Deterrent to bad actors
Possible use to force removal of videos
from internet
Not an easy legal argument for industry
10. Legislative Responses (Industry
Supported)
Georgia (2009)
South Carolina (2009)
Oklahoma (2009)
Alabama (2010)
Ohio (2010)
Indiana (2010)
Utah (2010)
West Virginia (2010)
Louisiana (2010)
12. 2012 Legislative Responses
(Industry Supported)
Ag Production Facility Fraud (Iowa)
Ag Operation Interference (Utah)
Prompt Disclosure of Videos (Missouri)
Protection of Animal Facilities (South
Carolina)
13. Federal Attempts at Regulating
Animal Welfare
Animal Enterprise Protection Act (18
U.S.C. 則 43)
Prevention of Farm Animal Cruelty Act
(HR 4733,111th Congress)
HSUS/UEP Agreement (HR 3798)