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Strategies to Avoid Harm:
Legal Issues & Best Practices
Presentation for National
Pork Management
Conference 2012
Phil Kunkel
Angela Rud
Industry Risks and Challenges
 Undercover Videos
 Customer Requirements
 Social Media Attacks
Undercover Videos
Best Strategy:
Good Employment Practices
Hiring
Training
Management & Supervision
Hiring
 Applications
 Interview Techniques
 Background Checks & References
Applications & Interviews
 No one size fits all applications
 Be thoughtful and strategic when
developing application form
 Always check references
 Ask strategic questions in
interviews
 Avoid hiring on the spot
Background Checks &
References
 FCRA compliance
 Social Intelligence approach
 Recent EEOC guidance
 Privacy concerns
 Blacklisting laws
 Condition employment on successful
background check
 Avoid credit checks where not job-
related
Training
 Important aspect of production but often
overlooked by employers
 Consistent for all employees as to key policies
and procedures, especially animal care and
welfare
 Supervisor training is essential
 Make it mandatory and consistent with industry
standards
 Consider learning methods, language barriers
 Repeat often
Management & Supervision
 Tone at the Top
 Good leadership, formal & informal
 No tolerance culture
 Policies & Processes
 use of technology in workplace
 social media
 industry standards, animal welfare
 reporting mechanisms
 frequent oversight
 Recognize red flags
Copyright Protections
 Copyright to videos can be assigned to
employer
 Deterrent to bad actors
 Possible use to force removal of videos
from internet
 Not an easy legal argument for industry
Legislative Responses (Industry
Supported)
 Georgia (2009)
 South Carolina (2009)
 Oklahoma (2009)
 Alabama (2010)
 Ohio (2010)
 Indiana (2010)
 Utah (2010)
 West Virginia (2010)
 Louisiana (2010)
Legislative Responses (HSUS
Supported)
 Florida (2002)
 Arizona (2006)
 Oregon (2007)
 Colorado (2008)
 California (2008)
 Maine (2009)
 Michigan 2009)
 Oregon (2011)
2012 Legislative Responses
(Industry Supported)
 Ag Production Facility Fraud (Iowa)
 Ag Operation Interference (Utah)
 Prompt Disclosure of Videos (Missouri)
 Protection of Animal Facilities (South
Carolina)
Federal Attempts at Regulating
Animal Welfare
 Animal Enterprise Protection Act (18
U.S.C. 則 43)
 Prevention of Farm Animal Cruelty Act
(HR 4733,111th Congress)
 HSUS/UEP Agreement (HR 3798)
Customer Production
Requirements
 Economic Impacts
 Contract Terms
 Financing Impact
Social Media Attacks
 Economic Impact
 Preparation
 Transparency
 Education
The Next War?
 Food Safety
 Immigration
 Sustainability
 Environmental Impact
Questions and Discussion
Contact Information
 Phil Kunkel
phillip.kunkel@gpmlaw.com
320.202.5335
 Angela Rud
angela.rud@gpmlaw.com
612.632.3281
Strategies to Avoid Harm:
Legal Issues & Best Practices
Presentation for National
Pork Management
Conference 2012
Phil Kunkel
Angela Rud

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Strategies to Avoid Harm: Legal Issues and Best Practices

  • 1. Strategies to Avoid Harm: Legal Issues & Best Practices Presentation for National Pork Management Conference 2012 Phil Kunkel Angela Rud
  • 2. Industry Risks and Challenges Undercover Videos Customer Requirements Social Media Attacks
  • 3. Undercover Videos Best Strategy: Good Employment Practices Hiring Training Management & Supervision
  • 4. Hiring Applications Interview Techniques Background Checks & References
  • 5. Applications & Interviews No one size fits all applications Be thoughtful and strategic when developing application form Always check references Ask strategic questions in interviews Avoid hiring on the spot
  • 6. Background Checks & References FCRA compliance Social Intelligence approach Recent EEOC guidance Privacy concerns Blacklisting laws Condition employment on successful background check Avoid credit checks where not job- related
  • 7. Training Important aspect of production but often overlooked by employers Consistent for all employees as to key policies and procedures, especially animal care and welfare Supervisor training is essential Make it mandatory and consistent with industry standards Consider learning methods, language barriers Repeat often
  • 8. Management & Supervision Tone at the Top Good leadership, formal & informal No tolerance culture Policies & Processes use of technology in workplace social media industry standards, animal welfare reporting mechanisms frequent oversight Recognize red flags
  • 9. Copyright Protections Copyright to videos can be assigned to employer Deterrent to bad actors Possible use to force removal of videos from internet Not an easy legal argument for industry
  • 10. Legislative Responses (Industry Supported) Georgia (2009) South Carolina (2009) Oklahoma (2009) Alabama (2010) Ohio (2010) Indiana (2010) Utah (2010) West Virginia (2010) Louisiana (2010)
  • 11. Legislative Responses (HSUS Supported) Florida (2002) Arizona (2006) Oregon (2007) Colorado (2008) California (2008) Maine (2009) Michigan 2009) Oregon (2011)
  • 12. 2012 Legislative Responses (Industry Supported) Ag Production Facility Fraud (Iowa) Ag Operation Interference (Utah) Prompt Disclosure of Videos (Missouri) Protection of Animal Facilities (South Carolina)
  • 13. Federal Attempts at Regulating Animal Welfare Animal Enterprise Protection Act (18 U.S.C. 則 43) Prevention of Farm Animal Cruelty Act (HR 4733,111th Congress) HSUS/UEP Agreement (HR 3798)
  • 14. Customer Production Requirements Economic Impacts Contract Terms Financing Impact
  • 15. Social Media Attacks Economic Impact Preparation Transparency Education
  • 16. The Next War? Food Safety Immigration Sustainability Environmental Impact
  • 18. Contact Information Phil Kunkel phillip.kunkel@gpmlaw.com 320.202.5335 Angela Rud angela.rud@gpmlaw.com 612.632.3281
  • 19. Strategies to Avoid Harm: Legal Issues & Best Practices Presentation for National Pork Management Conference 2012 Phil Kunkel Angela Rud