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Editor's Notes

• #3: Three fish lived in a pond. One was named “Strategy”, another was “Think” and the third was called “Silent”. One day they heard a fisherman say he would be going to cast his net in their pond the next day. “Strategy” said,” I am swimming down the river tonight”. “Think” said, “I am sure I will come up with a plan”. “Silent” lazily said,” I just can’t think about it now”. When the fisherman cast his nets, “Strategy” was able to escape from his nets. But “Think” and “Silent” were caught by the fisherman. “Think” quickly rolled his belly up and pretended to be dead. “Oh, this fish is no good!” said the fisherman and threw him safely back into the water. However, “Silent” ended up in the fish market. That is why people say, “In times of danger, when the net is cast, plan ahead or plan to think fast!”
• #4: nearest in Tamil should be samalikkum yukthi or jagathjhalam
• #6: Igor Ansoff worked in Lockheed coming from russia to new york, he wrote corporate strategy in 1965 Ansoff (1965) mentions The study of strategy is the part of the study of decision making which is "primarily concerned with external, rather than internal, problems of the firm”
• #7: (plan = short or medium term, strategy = long term) (plan = concrete, strategy = abstract): "Planning is a formalized procedure” Tactics are the step-by-step methods you use to accomplish a plan
• #8: Vishnu rides an eagle or guard, rests on the coils of a serpent, which is to say he has both a wide view and narrow view. Raman going to forest exile immediately on asking is sarpa-drishti / tactic, bharat not agreeing to be king is garud-drishti / strategic, from Business sutra by Devdutt Pattanaik
• #9: blue ocean strategy - create uncontested market space and make the competition irrelevant - chan kim published by HBS
• #11: “The World is my market, The World is my resource“. Romans complained 2000 years ago that their trade with india was draining their empire of bullions. portuguese protested in the 16th century that their hard won silver from south america was being lost to india the british parliament echoed this refrain in 17th century and asked why east india company could not interest indians to buy more british goods. “Merchant of the city” - Indus Valley 4000 years back. Mr.Iravatham Mahadevan
• #12: tribes - naturally occuring groups of between 20 and 150 people. Who should run HR?. In my view it should be people like me who haven’t studied HR. true HR of a company is the CEO. For lazy HR’s easiest is to hire a IIT Madras graduate with a IIMA Post graduation, but see what those do, they all end up working in bank. In India we don’t have an educating system, what we have is a filtering system. A strategic HR instead will design around Whats the type of Company we are, where we want to go and align with CEO on the vision.
• #13: Winston Churchill that first said: “Never let a good crisis go to waste” Abdul Kalam Island, formerly known as Wheeler Island, is an island off the coast of Odisha, India,
• #14: Walt Disney Company - They want to own everything to do with Animation / Characters. Pixar, Marvel Enterainment (Spiderman, Iron Man, XMan, Fantastic Four), Lucas Film (Star Wars), Doraemon (Japan series to English). ABC, ESPN. Revenue: US$52.46 billion (2015) Net Income: US$8 Billion (2015)
• #15: Outsource in 1970s by LIFCO, you do what you best. Paper Buying, Printing, Binding. What we bring to table is Brand & Marketing Capital to invest and buy raw materials Workflow in tieing up all this years of experience Content selection
• #16: Professor Muhammad Yunus - Every human being is an entrepreneur, You don’t need a college degree to be entrepreneur, you just need to believe in yourself. Nature is simple. It is only the Human mind and society that complicates. Don’t approach every problem thinking it is too big to tackle, take a piece solve it, keep going.