Strategy lection
12 likes1,124 views
亠从亳 "弌舒亠亞亳 亳 仆亠仄仆仂亞仂 仂于亠亢舒ﾑ亠亞仂 digital" strategy director 亳亳 仂从亠亠仆从仂亞仂
Strategy lection
- 1. 弌丐丐亊 亳 仆亠仄仆仂亞仂 仂于亠亢舒ﾑ亠亞仂 digital 亳 仂从亠亠仆从亳亶 Digital strategist http://twitter.com/duck_of_d00m
- 2. Project Manager Project Manager Digital Strategist Digital Strategist Digital Strategist Strategy Director 2009 2008 2010 2011 2013 2014 Lecturing at: Professional Links: http://www.slideshare.net/duckofdoom/presentations https://www.facebook.com/duckofdoom.ru https://twitter.com/duck_of_d00m http://duckofdoom.ru/ Dmitry Voskresensky
- 5. 丕丼弌丐 丶弌弌 Pre-sale Pitch Pre production Production Promotion Report Account Creative Strategist Producer Case study
- 6. 仂仆亟仂仆 1968
- 7. JWT BMP 亰 仄舒从亠亳仆亞舒 亰 亳仍亠亟仂于舒仆亳亶 Stephen King Stanley Pollitt 弌舒亠亞亳
- 8. Stephen King 束舒亶亳 仍 于仂亰仄仂亢仆仂 仆舒 仆从亠 亟仍 从仂仆从亠仆仂亞仂 亠从仍舒仄仂亟舒亠仍 亳 亟亠仍舒 亠从仍舒仄, 从仂仂舒 仗仂-仄舒从亳仄仄 于仂亰仄仂亢仆仂 亳仗仂仍亰亠. 丕仗亠 亰舒于亳亳 仂 亞仍弍亳仆 仗仂亞亢亠仆亳 于 亠舒仍仆亠 舒从 亳 仆ﾐ夷術 亳舒亳亳, 于 从仂仂仂亶 仆舒仂亟亳 从仂仄仗舒仆亳晛
- 9. Stanley Pollitt 束舒弍仂舒 于亠亞仂 仄亠仆亠亟亢仄亠仆舒 亟仂仍亢仆舒 弍 仗仂亟亳仆亠仆舒 仂仄, 仂弍 亟亠仍舒 亠从仍舒仄 仗舒于亳仍仆仂亶 仍ﾐ頴笑 亠仆仂亶. 亅仂 亟仂仍亢仆仂 舒 于舒亢仆亠亠, 亠仄 仄舒从亳仄亳亰舒亳 仗亳弍仍亳 舒亞亠仆于舒, 舒亠 从仍亳亠仆舒 亳仍亳 仗仂弍亠亟舒 仆舒 亠亳于舒仍亠. 仂亠亳仂仆舒仍仆舒 仂亠仆从舒 亠从仍舒仄 于仂亰仄仂亢仆舒 仍亳 仆舒 仂仆仂于舒仆亳亳 仂从仍亳从舒 仗仂亠弍亳亠仍亠亶損
- 10. 弌舒亠亞亳 仂弍亳亶, 仆亠亟亠舒仍亳亰亳仂于舒仆仆亶 仗仍舒仆 从舒从仂亶-仍亳弍仂 亟亠亠仍仆仂亳, 仂于舒于舒ﾑ亳亶 亟仍亳亠仍仆亶 仗亠亳仂亟 于亠仄亠仆亳, 仗仂仂弍 亟仂亳亢亠仆亳 仍仂亢仆仂亶 亠仍亳.
- 11. 仂亞亟舒 于舒 于仂亰仆亳从舒亠 于仂仗仂 丼仂 亟亠仍舒? 弌舒亠亞亳 亟仂仍亢仆舒 弍 仂于亠仂仄.
- 12. 丶亠仍 弌亳舒亳 亠亠仆亳亠
- 13. 弌丐丐亊 t
- 14. 丶亂
- 15. 仂仍亠 仗仂从仗舒亠仍亠亶 仂仍亠 仗仂从仗仂从 仂亟仆亳仄 亠仍仂于亠从仂仄 仂仍亠 亟亠仆亠亞 从舒亢亟仂亶 仗仂从仗从亳 弌仗仂仂弍 亟仂亳亢亠仆亳
- 16. Trial, penetration, awareness Loyalty, frequency, new occasions Branding, Image building 仂亢仆仂 于亠亳 于 弍亳舒
- 17. 乘? 亳亰仆亠 舒从亠亳仆亞 亠从仍舒仄舒 亰亟亠 亠仆亟
- 18. 丶 Product Promotion Price Placement 亰亟亠
- 19. 丶 丶亠仍 - 亠从仂 仂仗亳舒仆仆仂亠 亢亠仍舒亠仍仆仂亠 仂仂礌亳亠, 从仂仂仂亞仂 仆亠仂弍仂亟亳仄仂 亟仂亳亞仆. 丶亠仍 1: 亟仂弍舒 亟仂 亳亠舒 丶亠仍 2: 亟仂弍舒 亟仂 亳亠舒 亰舒 10 000 弍仍亠亶 丶亠仍 3: 亟仂弍舒 亟仂 亳亠舒 仆舒 仗仂亠亰亟亠 仆亠 亟仂仂亢亠 1000 弍仍亠亶
- 20. 丶 丶亠仍亳 弍亳亰仆亠舒 舒从亠亳仆亞 亠从仍舒仄舒 亳亰仆亠 舒亠亞亳 舒从亠亳仆亞仂于舒 舒亠亞亳 仂仄仄仆亳从舒亳仂仆仆舒 舒亠亞亳
- 21. 丶
- 22. 丶 丶亠仍亳 弍亳亰仆亠舒 舒从亠亳仆亞 亠从仍舒仄舒 仂仍亠 仗仂从仗仂从 仂亟仆亳仄 亠仍仂于亠从仂仄 - 舒仂舒 仗仂亠弍仍亠仆亳 弌仂亰亟舒 仆仂于亠 亳舒亳亳 仗仂亠弍仍亠仆亳 仂从舒-仂仍 仆舒亟仂 仗亳 亟仂仄舒
- 23. 丶
- 24. 丶 丶亠仍亳 弍亳亰仆亠舒 舒从亠亳仆亞 亠从仍舒仄舒 丕于亠仍亳亳 从仂仍亳亠于仂 仗仂从仗舒亠仍亠亶 丕于亠仍亳亳 从仂仍亳亠于仂 亠-亟舒亶于仂于 弌仂弍舒 亰舒磦仂从 仆舒 亠-亟舒亶于
- 25. 丿亊 乘丱 丕 丶亠仍亳 弍亳亰仆亠舒 舒从亠亳仆亞 亠从仍舒仄舒 仗亳 从舒从-仂 从仂仄仗舒仆亳 舒亳亳 亟亳亳弍亳 弌仂亰亟舒 仗仂仆亳仄舒仆亳亠 于亞仂亟
- 26. 仂仄仄仆亳从舒亳仂仆仆舒 舒亠亞亳 仗仍舒仆 亟仂亳亢亠仆亳 仂仆仂于仆 从仂仄仄仆亳从舒亳仂仆仆 亠仍亠亶 弍亠仆亟舒 于 舒仄从舒 仄舒从亠亳仆亞仂于仂亶 亳 弍亳亰仆亠 舒亠亞亳亶. 弌仂亟亠亢亳 亠从仂仄亠仆亟舒亳亳 仗仂 舒舒从亠 仂仂弍亠仆亳亶, 从舒仆舒仍舒仄 从仂仄仄仆亳从舒亳亳 亳 亠仍亠于仄 舒亟亳仂亳礆 于 仂仆仂仍仂亞亳亠从仂亶 仗仂仍亠亟仂于舒亠仍仆仂亳.
- 27. 丕丶亊 弌丐丐亊 舒从? 亠舒亳于 亠舒亳于仆亶 弍亳 仂仆亠仗亳 亅从亰亠从ﾑ亠仆 亟亠? 亠亟亳舒 仆舒仍亳亰 舒亟亳仂亳亳 亠亟亳舒-仗仍舒仆亳仂于舒仆亳亠 亠仆从舒 亠从亳于仆仂亳 丼仂?
- 28. 丼丐? 丐亠从舒 于亠舒 丐亠从亠亠 仗仂于亠亟亠仆亳亠 亠仍舒亠仄仂亠 仗仂于亠亟亠仆亳亠 亠仍舒亠仄舒 于亠舒 弌仂仂弍亠仆亳亠 亳亳仆舒 仗仂于亠亳(RTB)
- 29. 丕丶亊 丐丐??? 仂仄仄仆亳从舒亳 舒弍仂舒亠
- 30. 丕丶亊 丐丐??? 仂仄仄仆亳从舒亳 舒弍仂舒亠
- 31. 丶弌弌 弌亳舒亳 亳亰仆亠&舒从亠亳仆亞 仂仆从亠仆 亠仆亟 亟亳仂亳 弌仂仂弍亠仆亳亠
- 32. 亰亠仆亳亠 亳舒亳亳 亠仂弍仂亟亳仄仂 仗仂于亠亳 舒仆舒仍亳亰 亳舒亳亳, 于 从仂仂仂亶 仂从舒亰舒仍 弍亳亰仆亠 亳仍亳 弍亠仆亟 从仍亳亠仆舒 亳 仗仂舒仆舒仍亳亰亳仂于舒 仂 仂仆仂亳亠仍仆仂 仆从舒.
- 33. 亰亠仆亳亠 亳舒亳亳
- 34. 亰亠仆亳亠 亳舒亳亳
- 35. 亰亠仆亳亠 亳舒亳亳
- 36. 亰亠仆亳亠 亳舒亳亳
- 37. 亰亠仆亳亠 弍亳亰仆亠舒 从仍亳亠仆舒 亠仂弍仂亟亳仄仂 舒亰仂弍舒 从舒从 舒弍仂舒亠 弍亳亰仆亠 亳 仄舒从亠亳仆亞 从舒亠亞仂亳亳 亳 从舒从 从仂仆从亠仆仂 仂仆亳 舒弍仂舒ﾑ 从仍亳亠仆舒.
- 38. 亰亠仆亳亠 弍亳亰仆亠舒
- 39. 亰亠仆亳亠 弍亳亰仆亠舒
- 40. 亰亠仆亳亠 从仂仆从亠仆仂于 亠仂弍仂亟亳仄仂 仂亠仆亳 仆舒 从舒从亳亠 亠亞仄亠仆 仆舒亠仍亠仆 从仂仆从亠仆 亳 从舒从亳仄亳 仂仂弍亠仆亳礆亳 仂仆亳 于仂亟 亳 亟仍 从舒从亳 亠亞仄亠仆仂于 仗仂亠弍亳亠仍亠亶.
- 41. 亰亠仆亳亠 从仂仆从亠仆仂于
- 42. 亰亠仆亳亠 从仂仆从亠仆仂于 乘弌丐乘 亅个个丐 弌舒仄仂于舒亢亠仆亳亠 舒仍舒亟亳 仂仆仂亠仆亳 仗舒仆亠仂仄 丕 亰弍舒于亳 仂 于于舒 于亳仆 舒弍仂舒 仂 亰亟仂仂于亠 仗舒仆亠舒 仍亠亳 仂 仂仍仆仂亠仆仆舒 亢亳亰仆 丱仂仂亠亠 舒仄仂于于亳亠 舒亟仂仍亞仂 丐亠亳仂亳 仂仆亳从仂于 丐亠亳仂亳 First users 弌亳仍仆亠亶舒 仆亠亟仂于仍亠于仂亠仆仆舒 仗仂亠弍仆仂 舒 亠弍 亰亟仂仂于仂亶 于仂弍仂亟仆舒 亠亳仂亳
- 44. 亰亠仆亳亠 舒亟亳仂亳亳 亠仂弍仂亟亳仄仂 于亟亠仍亳 亠亞仄亠仆 舒亟亳仂亳亳, 亳亰 从仂仂 从仍亳亠仆 仄仂亢亠 亳亰于仍亠 仗亳弍仍. 仗亳舒 仗仂亠 于弍舒仆仆仂亞仂 亠亞仄亠仆舒, 仆舒亶亳 亳仆舒亶, 从仂仂亠 仗仂仄仂亞 于亠仍亳亳 弍亳亰仆亠.
- 45. I love bringing joy to my kid . At such moments I have fun with my kid and feel like a kid myself . We like same I want my kid to be imaginative, creative, and developed. I help and guide him on this way via things he likes. And sweets is something he really Rational care Emotional 仂仆亳仄舒仆亳亠 舒亟亳仂亳亳 Trust Control support/ empathy Mother-friend things and same sweets. Sweets is a reliable mean to motivate and control a kid on his way to success. Mother-teacher Mother-manager Loving Parent likes! Sweets is an important way to express love and care for my child. I want him to see me as modern and liberal and not strict or conservative.
- 46. 丕丐
- 47. 丕丐
- 48. 仂仆亳仄舒仆亳亠 舒亟亳仂亳亳
- 49. 仂仆亳仄舒仆亳亠 舒亟亳仂亳亳
- 50. 亠仂弍仂亟亳仄仂 舒亰仂弍舒 于 弍亠仆亟-仗仍舒仂仄亠, 仗仂仆 从舒从亳亠 仆从亳仂仆舒仍仆亠 亳 仄仂亳仂仆舒仍仆亠 于亞仂亟 仂仆舒 仗亠亟仍舒亞舒亠 仗仂亠弍亳亠仍 亳 仆舒 从舒从亳 亠亳仂亳 舒弍仂舒亠. 亠仂弍仂亟亳仄仂 于亟亠仍亳 仂仍 弍亠仆亟舒.
- 52. 仂仆亳仄舒仆亳亠 弍亠仆亟舒
- 53. 仂仆亳仄舒仆亳亠 弍亠仆亟舒
- 54. 舒 仂仆仂于亠 仗仂于亠亟亠仆仆仂亞仂 舒仆舒仍亳亰舒 仆亠仂弍仂亟亳仄仂 仆舒亶亳 仆亳从舒仍仆仂亠 仂仂弍亠仆亳亠 仂 弍亠仆亟舒, 从仂仂仂亠 弍亟亠 仂于亠舒 仆舒 仆舒亶亟亠仆仆亶 亳仆舒亶.
- 55. 弌乂
- 56. 弌乂
- 57. 丕 弌丐?
- 58. 丐亂? 弌舒亠亞亳 丶亠仍 亠仆亟 仆舒仍亳亰 从仂仆从亠仆仂于 亳亰仆亠 亟亳仂亳 仆舒亶 弌仂仂弍亠仆亳亠 仂仆亠仗亳 Execution 仂仄仄仆亳从舒亳仂仆仆亶 亠亟亳舒 仗仍舒仆
- 59. 丕!
- 60. Digital ???
- 61. DIGITAL 亅丐 丐亠仆仂仍仂亞亳亳 亠亟亳舒 亟亳仂亳
- 62. 丐丱
- 63. 丐丱
- 64. 丼丐 丐亂 丐丱 丐亠仆仂仍仂亞亳亳 仗亳仂亟 亳 仂亟 弌亟亠仍舒 仄仂亢仆仂 于亠, 仂 亞仂亟仆仂, 仆仂... 仂 仂于仍亠亠仆亳亠 丶亠仆舒 于舒
- 65. 亠亟亳舒 - digital 仂 仆亠 从舒仆舒仍 从仂仄仄仆亳从舒亳亳, 仂 亠亟舒 亳亰 仄仆仂亢亠于舒 从舒仆舒仍仂于 亳 亳仆仄亠仆仂于
- 67. 于舒 仂于仍亠亠仆亳亠
- 68. 亟亳仂亳 - 从舒从 亟亠仍舒, 仂弍 仂仆亳 仂 仗仂仄仂亠仍亳 亳 仗仂亟亠仍亳仍亳?
- 69. Digital 舒亠亞亳 亟仂仍亞仂仂仆亶 仗仍舒仆 亟仂亳亢亠仆亳 从仂仄仄仆亳从舒亳仂仆仆 亳仍亳 仄舒从亠亳仆亞仂于 亠仍亠亶 仗仂仄仂 亳仂于仂亶 亠亟.
- 70. 丱亊 2 3 4 5 1 1 Digital 舒亠亞亳 2 仂仄仄仆亳从舒亳仂仆仆舒 舒亠亞亳 3 亠仆亟 舒亠亞亳 4 舒从亠亳仆亞仂于舒 舒亠亞亳 5 亳亰仆亠 舒亠亞亳
- 71. 丐亂? Digital 舒亠亞亳 丶亠仍 KPI 仆舒仍亳亰 从仂仆从亠仆仂于 弌仂仂弍亠仆亳亠 亠弍-仗仍舒仂仄 亟亳仂亳 仂仆亠仗亳 亠弍-仗仍舒仂仄舒 Execution 亳亰仆亠 亠仆亟 仆舒亶 弌仂仂弍亠仆亳亠 仂仄仄仆亳从舒亳仂仆仆亶 仆亠亞舒亳 仂亞仆仂亰 亠亟亳舒 仗仍舒仆