Strategy Options
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Several strategy options are presented for companies entering emerging country markets. First, companies should prepare to compete primarily on price as consumers in emerging markets prioritize low costs. Second, companies must be willing to modify aspects of their business model to accommodate local circumstances in each country while maintaining global scale advantages. Third, large multinational companies can sometimes leverage their market power to change local markets to better match how they operate in other countries.
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The document discusses various strategies that companies can use to enter and compete in foreign markets, including exporting, importing, licensing, franchising, foreign direct investment, strategic alliances, joint ventures, and consortia. It describes the reasons why companies expand internationally, factors that shape foreign market strategy choices, and how government policies and market conditions vary between countries.Ad
Strategy Options
- 2. Several strategy options for tailoring the companys strategy to fit the sometimes unusual or challenging circumstances presented in emerging country markets; Prepare to compete on the basics of low price Consumers in emerging markets are highly focused on price, which can give low-cost competitors the edge unless the company can find ways to attract buyers with bargain prices as well as better products.
- 3. Be prepared to modify aspects of the companys business model to accommodate local circumstances: The company must be flexible enough to modify its aspects of looking into business as each country may have their own norm of carrying out business activities but not that much that that the company loses its advantage of global scale and global advantage
- 4. Try to change local markets to better match the way the company does business elsewhere A Multinational company often has enough market clout to drive major changes in a way the local country market operates.