Strategy & Structure - Interact London 2014
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From a talk I got to give at the first #interactLDN conference at the Royal Institute of British Architects in London Video: https://vimeo.com/108630770
Strategy & Structure - Interact London 2014
- 1. ! ! &Doing It Right, And How You’d Know Presented at Interact London 2014 by Dan Klyn ! Strategy! Structure
- 8. 1962 “Always design a thing by considering it in its next larger context”
- 9. 1963 “Sleeper” by Woody Allen ? United Artists 1973
- 10. 1963 “I wanted the shape of it to sing an unencumbered song” image: https://www.linkedin.com/in/digijeff
- 12. What’s A Good Structure? ? http://www.the-shard.com/
- 15. Photo: Melissa Mahoney “There is no right way.”
- 18. 1899
- 20. 1984
- 22. Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697 1. Mapped Intentions
- 23. Service Acquire
- 24. Acquire Service Optimize Innovate Now Future Engagement Conversion
- 26. Intention Map
- 27. Intention Map
- 28. Intention Map
- 29. Intention Map
- 30. Intention Map
- 33. THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH 1971
- 34. @henrikkniberg
- 36. Meaning is a representation of complexity Niklas Luhmann
- 37. 1920
- 38. 1989
- 39. 1989
- 41. 1984
- 42. “The Structural Integrity of Meaning Across Contexts” - Jorge Arango
- 43. 1972
- 46. 3. Dumb Models
- 47. 2001
- 55. @lukew
- 56. 1972
- 57. 1972
- 58. Implicit Connotation Integral Ornament Innovative Revolutionary Extraordinary Original New Words Pretty All Around Consistent Advanced Tech Looks Expensive “Interesting” Heroic 30SaintMaryAxe(akaTheGherkin) https://flic.kr/p/4dpMDD
- 59. Implicit Connotation Integral Ornament Innovative Revolutionary Extraordinary Original New Words Pretty All Around Consistent Advanced Tech Looks Expensive “Interesting” Heroic 30SaintMaryAxe(akaTheGherkin) http://www.buildingthegherkin.com/
- 60. DECORATED SHED Sainsbury Wing, National Gallery Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient https://flic.kr/p/51obnj
- 61. DECORATED SHED Sainsbury Wing, National Gallery Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient https://flic.kr/p/51obnj
- 62. DECORATED SHED Sainsbury Wing, National Gallery Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient https://flic.kr/p/8bnCYu
- 65. Explicit Denotation Implicit Connotation Applied Ornament Integral Ornament Evocative Innovative Evolutionary Revolutionary Ordinary Extraordinary Conventional Original Old Words New Words Pretty In Front Pretty All Around Inconsistent Consistent Conventional Tech Advanced Tech Looks Cheap Looks Expensive “Boring” “Interesting” Expedient Heroic
- 66. Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
- 73. Complexity and Contradiction Venturi and Scott Brown
- 74. 1934
- 76. 1. Mapped Intentions 2. Controlled Meaning 3. Dumb Models 4. Structural Vocabulary