The document discusses various challenges with marketing, social media success, and return on investment for companies. It notes that high call volumes, mission not mattering, and stopping the spread are frequently futile in marketing. It also states that social media success does not exist, there are only 117 million adults on platforms, and 75% of replies come from trolls. The document questions return on investment and concludes by discussing hiring awesome people and the return on investment of being awesome.
