Strawberry
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D? ¨¢n 'D?u T?y' nh?m s?n xu?t t¨²i s? d?ng nhi?u l?n, gi?m thi?u ? nhi?m t? t¨²i ni l?ng, ??ng th?i n?ng cao nh?n th?c c?ng ??ng v? vi?c b?o v? m?i tr??ng. S?n ph?m ???c thi?t k? th?ng minh v¨¤ l¨¤m t? nguy¨ºn li?u th?n thi?n v?i m?i tr??ng, nh?m ??n ??i t??ng n? gi?i, sinh vi¨ºn. Gi¨¢ b¨¢n c?a t¨²i d? ki?n l¨¤ 25,000 VN?, v?i kh? n?ng ph¨¢t tri?n ?a d?ng m?u m? ?? thu h¨²t c? th? tr??ng trong n??c v¨¤ qu?c t?.
Strawberry
- 1. Strawberry Project "Nate: Why do women need so many bags? Lilly: Shut up. Nate: You have one. You put all your junk in it, and that's it. You're done. Doug: Fashion is not about utility. An accessory is merely a piece of iconography used to express individual identity. Lilly: Oh! And it's pretty. Doug: That too." ¨C -- The Devil Wears Prada
- 2. Outline / D¨¤n ? 1. Th?c tr?ng: V?n ?? ?nh h??ng Gi?i ph¨¢p 2. ? t??ng : ? t??ng S?n ph?m 3. K? ho?ch : Th? tr??ng K? ho?ch Nguy¨ºn li?u v¨¤ nh?n l?c T?m nh¨¬n
- 3. TH?C TR?NG
- 4. The Problems / V?n ?? 1000 t? 1000 n?m 3,5 tri?u t?n l¨¤ s? l??ng t¨²i ni l?ng s?n xu?t trong 1 n?m tr¨ºn to¨¤n th? gi?i. l¨¤ th?i gian ?? 1 chi?c t¨²i ni l?ng ho¨¤n to¨¤n ph?n h?y. l¨¤ l??ng t¨²i ni l?ng th?i ra tr¨ºn to¨¤n th? gi?i m?i n?m.
- 5. The impact / ?nh h??ng 100,000 l¨¤ s? sinh v?t bi?n ch?t m?i n?m do ? nhi?m t¨²i ni l?ng. 46,000 l¨¤ s? l??ng t¨²i ni l?ng ???c t¨¬m th?y trong 200m2 n??c bi?n. 17,2 t? L¨ªt l¨¤ l??ng d?u d¨´ng ?? s/x s? l??ng t¨²i nil?ng to¨¤n th? gi?i.
- 6. The solution / Gi?i ph¨¢p - ?¨¢nh thu? ??i v?i s?n ph?m t¨²i ni l?ng v¨¤ ng??i d¨´ng t¨²i ni l?ng. - Khuy?n kh¨ªch t¨¢i s? d?ng t¨²i ni l?ng. T¨¢i s? d?ng s? gi?m l??ng t¨²i c?n s?n xu?t - Chuy?n sang s? d?ng t¨²i d¨´ng nhi?u l?n. D¨´ng t¨²i nhi?u l?n c¨® th? gi?m h¨¤ng ngh¨¬n chi?c t¨²i ni l?ng m¨¤ m?i ng??i s? s? d?ng.
- 7. ? T??NG
- 8. The ideal / ? t??ng ¡° D?u t?y ¡° l¨¤ d? ¨¢n s?n xu?t t¨²i s? d?ng nhi?u l?n k?t h?p v?i tuy¨ºn truy?n ?? t?ng c??ng ? th?c c?a ng??i d?n trong vi?c s? d?ng t¨²i ni l?ng. H?n th? n?a ¡° D?u t?y ¡° c¨°n gi?i quy?t v?n ?? vi?c l¨¤m cho 1 s? l??ng ??i t??ng nh? : ph? n? v¨¤ sinh vi¨ºn.
- 9. The product / S?n ph?m T¨²i ¡° D?u t?y ¡° ???c thi?t k? th?ng minh c¨® th? r¨²t g?n l?i ???c khi kh?ng s? d?ng ; l¨¤m t? nguy¨ºn li?u th?n thi¨ºn v?i m?i tr??ng ( v?i d?, v?i cotton, v?i t¨¢i ch? ) l¨¤ 1 s?n ph?m tr? trung , ??p v¨¤ thi?t th?c.
- 10. K? HO?CH
- 11. The market / Th? Tr??ng ? Kh¨¢ch h¨¤ng m?c ti¨ºu : N? gi?i ? Th? tr??ng : Sinh vi¨ºn c¨¢c tr??ng ??i h?c, nh?n vi¨ºn c¨¢c c?ng ty. ? ??i th? c?nh tranh: - V?i s?n ph?m t¨²i v?i b¨¬nh th??ng : 5,000-15,000/ s?n ph?m. - V?i s?n ph?m gi?ng : 50,000/ 2 s?n ph?m. ? Nhu c?u th? tr??ng: 58% ??i t??ng ???c h?i ??ng ? mua s?n ph?m v?i m?c gi¨¢ 25,000/ s?n ph?m.
- 12. The vision / T?m nh¨¬n D? ¨¢n c¨® th? ph¨¢t tri?n s?n xu?t nhi?u m?u m? t¨²i ?a d?ng t? ?¨® chuy¨ºn s?n xu?t nh?ng s?n ph?m t? v?i th?n thi?n v?i m?i tr??ng . T¨²i v?i, ch?n , g?u b?ng k?t h?p v?i th? c?m v¨¤ th¨ºu tay s? l¨¤ m?t h?ng b¨¢n r?t ch?y kh?ng ch? cho ??i t??ng kh¨¢ch n??c ngo¨¤i m¨¤ c¨°n h?p d?n c? kh¨¢ch trong n??c.
- 13. Thank you for listening