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Streaming ott smart_tv_thefutureofdigitalcontent_ltanguy

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Loick Tanguy
Loick Tanguy

How Streaming , OTT's and SMART TV's will change the rules to provide digital content in the near future : One example the CLOUD GAMING new rules . 28/1/2016 -PGW PPT deck : Conference with Anuman (Loick TANGUY), LG, Samsung, Orange, SFR, Blacknut, EMTEC, Gamestream

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Cloud Gaming: new revenue stream for publishers and developers 10/27/2016
Jean-Denis VIGATO Head of Cloud Gaming Anne-Laure CAFFIN Head of Cloud Gaming Olivier AVARO CEO Lo誰ck TANGUY VP Business Development Asia Ivan LEBEAU CEO Armand CLAUDEL Product Manager SmartTV Nathalie LAMRI Product Strategy & Marketing Director Mustapha TOUMI SmartTV Content Manager
Summary 1. Ecosystem 2. Publishers/Developers: Challenges & Opportunities 3. Market Overview 4. Cloud Gamer Profile 5. Conclusion
1- Cloud Gaming Ecosystem
PUBLISHERS & DEVELOPERS DISTRIBUTORS IPTV PROVIDERS MEDIA PLAYER/OTT MANUFACTURERS SMART TV MANUFACTURERS CONTENT PROVIDERS CLOUD GAMING SERVICE PROVIDERS TECHNO PLATFORMS GAMERS
Abandon all hope, ye who enter here ! The Nines Circles of Hell of Cloud Gaming 1. Is it technically feasible ? (Latency, bit rate, ) 2. Is it financially viable ? (CPU/GPU/BW costs) 3. Is there an audience for it ? 4. Can we build a catalogue for this audience ? 5. How can they access the games (Controller) 6. What business model for the ecosystems ? 7. How do you make it global ? 8. What distribution / acquisition cost ? 9. How do you retain customers ?
2- Publishers/Developers: Challenges & Opportunities
Opportunities Publishing Revival for Back Catalogues : less obsolescence on the consumers targets Titles are long standing sellers : 2 to 3 years Accept to go for demo or trial versions Kids/casual gamers are less and less assigned by major PC/Consoles digital platforms Kids titles = opportunities Casual gaming Now only MOBILE but can be assigned via family/female/kids cloud gaming TV packages New business models and extra money for Publishers Subscription based or packages Business model work good Quid for advertisement royalties in the future ??? Not started yet ? Access to Specific Telcos billing helps a lot : SFR/Orange direct invoicing Provide easier access to emerging markets where consoles sales are week Russia/China/Africa/LATAM Marketing opportunities for IPs Having a strong franchise is a + on TV cloud gaming Integrate in your plans those new formats (ISPs, OTT, Smart TV) help the overall of IP brand awareness but negotiate marketing activities with your partners No piracy !!!
Challenges Publishing : IP and source codes ownerships issues Most of the time cloud gaming adaptations are not included in contracts with IP owners . Its New formats for IP owners, so they ask for more money Dont forget to include those formats in your contracts as you do with STEAM or PSN Developers and publishers are reluctant to provide source codes to non trusted or new business platforms Technical issues Two major main formats can be adapted : Androids and PC - depends on technical specificities for each platforms But choose consoles lead formats titles to avoid difficulties for PAD adaptations Backward engineering is sometime difficult for Back catalogues Teams are working on other projects Old sources codes with external engine not upgraded : Ie UNITY 2 to Unity 5 SDK integrations is not so simple - to cloud gaming industry => Stop to say its a 5 mn job For multi formats publishers (consoles/Mobile/PC) we have now zillions of SDK to integrate (platforms + billings) !!!! Marketing challenges For new releases and AAA titles : Publisher are reluctant to say OK Price positioning for consoles is around 50 to 70 euros Difficulties to understand where goes our titles worldwide Beta/Master Candidate tests in end users conditions are difficult We dont have clear understandings on worldwide coverage and release plans .
3- Market Overview
ISP: Orange & SFR
SFR + Orange: pioneer & veterans in cloud gaming SFR + Orange: A success story A Cloud Gaming platform and business running for 6 years (SFR: Oct 2010 / Orange: Oct 2012) 9M French households with IPTV providing WIZTIVIs cloud gaming platform Each & every month >70K gamers paying 10 or 15 - still growing! A new partnership with WIZTIVI Gaming and new countries to open Games: We already distribute 270 games /40 publishers : Anuman, SEGA, Ubisoft, Warner Bros., Disney, Konami, Gameloft, EA, Activision, Focus, Playrix, Mumbo Jumbo and many others ! Thanks to a multiple porting solution and a full dedicated and skilled team Were looking for: Premium publishers, small publishers & independant studios All games, from gamer games to casual games, from new games to back catalog games Telcos assets: Back catalog games monetization and windowing release A fully integrated and secured customers billing system Customers close relationship & powerful marketing tools Providing the hardware (Cloud gaming dedicated servers & STB) + a High Bandwidth managed network with prioritized network flow No piracy
OTT: EMTEC
Connected TV: The war for the living-room is just beginning Cloud Gaming OTT
Over 100 Million Streaming Media Players sold in the world*. *Parks Associates Cloud Gaming OTT
SMART TV: Samsung & LG
1Mo+ Smart TV sold from Jan to Aug in 2016 Netflix has been the #1 trigger for use Cloud gaming now? 8,289 106,396 289,205 331,858 246,633 59,912 5,599 28'' 32'' 40'' 46/50'' 55'' 60/65'' 70'' Smart TV Screen sizes Jan 2016 (YTD August)
Streaming ott smart_tv_thefutureofdigitalcontent_ltanguy
Samsung SmartTV experience : Needs of SmartTV Users : Sample and Quick access Multiscreen and portability Incredible Image quality: UHD Game without console (after VOD Streaming, TV Apps) Gaming concept in SmartTV Samsung : Play console game titles without console through video streaming technology : Game fly (The Batman Arkham City , Sleeping Dogs, Lego Marvel Super Heroes, Grid2, Hitman)PlayStation Now OR SteamLink (New) Download and play casual games optimised for Samsung Smart TV ex : Asphalt 8, Cars: Fast as Lightning, Just Dance Quick and easy access : Clear UI, games categorised by supported controller The largest installed base of Smart TVs in France, Europe and World Tizen SmartTV : 40% of All Samsung SmartTV Impact on Service during GameFlay Marketing promotion : X3 lgame usage MAU (Free Game and cloud Gaming): 57% in Europe
Cloud Gaming Premium Gamestream
Cloud Gaming as a Premium service - Cloud Gaming Premium XP ? Great streaming solution: Full HD 1080p + 45-60 Fps + imperceptible latency Great content: Adapted to users + a mix of cult and recent titles > A Premium service is a mix of very good technical conditions (techno and Network) and an cherry-picked content - On ISP services: A few ISP can provide this level of QOS: some foreign ISPs + 1.4M FTTH users in FR When users are confident with the UXP (even in 720p), they spend money on Premium packs and A la Carte titles - On other platforms: Gamestreams experience in Hospitality Opportunities on OTT for STB and SmartTV providers
Streaming ott smart_tv_thefutureofdigitalcontent_ltanguy
4- The Cloud Gamer Profile
SFR Cloud Gaming - Platform positioning PC FAMILY gamer Non portable DEVICE Portable DEVICE HARDCORE gamer PS4 XBOX NINTENDO SFR Cloud Gaming Smartphone & Tablet
SFR Cloud Gaming - Players profiles MEN 54% WOMEN 46% Family with kids 60% Childless couple 23% Single 17% 3-5 yo 7% 6-12 yo 22% >50 yo 17% 26-49 yo 32% 13-18 yo 14% 19-25 yo 8%
SFR Cloud Gaming - Most played games TOP10 1 2 3 4 5 6 5 8 9 10
Orange France Cloud Gaming : some statistics 10 Millions minutes of fun per month Average session duration = 26 minutes Peak hours : 17h-21h on week days, 10h-21h on week-ends Peak days : Saturday, Wednesday, Sunday and school holidays A growing customer satisfaction : 7,8 in 2015 (vs. 7,4 in 2013)
Conclusion
The Cloud gaming market has now turned into a reality, driven by the convergence of several factors: High-Speed Internet (ISP) Connected TV massive hardware installed bases (Telco STB, Smart TV and 3rd Party OTT) Reliable cloud-based technology (platforms & servers) Attractive content (game catalogue) Viable business model: Low cost entry for end-consumers and adoption of subscription-based model by end-consumers Increasing revenue stream for publishers/developers Streaming has changed the way people consume media (e.g. Netflix, Spotify)
The future of video games is in the cloud! The video game industry has not yet experienced its total digital revolution vs. music and video. Game streaming is definitely a massive trend in the industry that game content providers need to embrace and see as a new opportunity to make games as easy to access as music and movies, and grow their audience.
THANK YOU!

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Streaming ott smart_tv_thefutureofdigitalcontent_ltanguy

  • 1. Cloud Gaming: new revenue stream for publishers and developers 10/27/2016
  • 2. Jean-Denis VIGATO Head of Cloud Gaming Anne-Laure CAFFIN Head of Cloud Gaming Olivier AVARO CEO Lo誰ck TANGUY VP Business Development Asia Ivan LEBEAU CEO Armand CLAUDEL Product Manager SmartTV Nathalie LAMRI Product Strategy & Marketing Director Mustapha TOUMI SmartTV Content Manager
  • 3. Summary 1. Ecosystem 2. Publishers/Developers: Challenges & Opportunities 3. Market Overview 4. Cloud Gamer Profile 5. Conclusion
  • 5. PUBLISHERS & DEVELOPERS DISTRIBUTORS IPTV PROVIDERS MEDIA PLAYER/OTT MANUFACTURERS SMART TV MANUFACTURERS CONTENT PROVIDERS CLOUD GAMING SERVICE PROVIDERS TECHNO PLATFORMS GAMERS
  • 6. Abandon all hope, ye who enter here ! The Nines Circles of Hell of Cloud Gaming 1. Is it technically feasible ? (Latency, bit rate, ) 2. Is it financially viable ? (CPU/GPU/BW costs) 3. Is there an audience for it ? 4. Can we build a catalogue for this audience ? 5. How can they access the games (Controller) 6. What business model for the ecosystems ? 7. How do you make it global ? 8. What distribution / acquisition cost ? 9. How do you retain customers ?
  • 8. Opportunities Publishing Revival for Back Catalogues : less obsolescence on the consumers targets Titles are long standing sellers : 2 to 3 years Accept to go for demo or trial versions Kids/casual gamers are less and less assigned by major PC/Consoles digital platforms Kids titles = opportunities Casual gaming Now only MOBILE but can be assigned via family/female/kids cloud gaming TV packages New business models and extra money for Publishers Subscription based or packages Business model work good Quid for advertisement royalties in the future ??? Not started yet ? Access to Specific Telcos billing helps a lot : SFR/Orange direct invoicing Provide easier access to emerging markets where consoles sales are week Russia/China/Africa/LATAM Marketing opportunities for IPs Having a strong franchise is a + on TV cloud gaming Integrate in your plans those new formats (ISPs, OTT, Smart TV) help the overall of IP brand awareness but negotiate marketing activities with your partners No piracy !!!
  • 9. Challenges Publishing : IP and source codes ownerships issues Most of the time cloud gaming adaptations are not included in contracts with IP owners . Its New formats for IP owners, so they ask for more money Dont forget to include those formats in your contracts as you do with STEAM or PSN Developers and publishers are reluctant to provide source codes to non trusted or new business platforms Technical issues Two major main formats can be adapted : Androids and PC - depends on technical specificities for each platforms But choose consoles lead formats titles to avoid difficulties for PAD adaptations Backward engineering is sometime difficult for Back catalogues Teams are working on other projects Old sources codes with external engine not upgraded : Ie UNITY 2 to Unity 5 SDK integrations is not so simple - to cloud gaming industry => Stop to say its a 5 mn job For multi formats publishers (consoles/Mobile/PC) we have now zillions of SDK to integrate (platforms + billings) !!!! Marketing challenges For new releases and AAA titles : Publisher are reluctant to say OK Price positioning for consoles is around 50 to 70 euros Difficulties to understand where goes our titles worldwide Beta/Master Candidate tests in end users conditions are difficult We dont have clear understandings on worldwide coverage and release plans .
  • 12. SFR + Orange: pioneer & veterans in cloud gaming SFR + Orange: A success story A Cloud Gaming platform and business running for 6 years (SFR: Oct 2010 / Orange: Oct 2012) 9M French households with IPTV providing WIZTIVIs cloud gaming platform Each & every month >70K gamers paying 10 or 15 - still growing! A new partnership with WIZTIVI Gaming and new countries to open Games: We already distribute 270 games /40 publishers : Anuman, SEGA, Ubisoft, Warner Bros., Disney, Konami, Gameloft, EA, Activision, Focus, Playrix, Mumbo Jumbo and many others ! Thanks to a multiple porting solution and a full dedicated and skilled team Were looking for: Premium publishers, small publishers & independant studios All games, from gamer games to casual games, from new games to back catalog games Telcos assets: Back catalog games monetization and windowing release A fully integrated and secured customers billing system Customers close relationship & powerful marketing tools Providing the hardware (Cloud gaming dedicated servers & STB) + a High Bandwidth managed network with prioritized network flow No piracy
  • 14. Connected TV: The war for the living-room is just beginning Cloud Gaming OTT
  • 15. Over 100 Million Streaming Media Players sold in the world*. *Parks Associates Cloud Gaming OTT
  • 17. 1Mo+ Smart TV sold from Jan to Aug in 2016 Netflix has been the #1 trigger for use Cloud gaming now? 8,289 106,396 289,205 331,858 246,633 59,912 5,599 28'' 32'' 40'' 46/50'' 55'' 60/65'' 70'' Smart TV Screen sizes Jan 2016 (YTD August)
  • 19. Samsung SmartTV experience : Needs of SmartTV Users : Sample and Quick access Multiscreen and portability Incredible Image quality: UHD Game without console (after VOD Streaming, TV Apps) Gaming concept in SmartTV Samsung : Play console game titles without console through video streaming technology : Game fly (The Batman Arkham City , Sleeping Dogs, Lego Marvel Super Heroes, Grid2, Hitman)PlayStation Now OR SteamLink (New) Download and play casual games optimised for Samsung Smart TV ex : Asphalt 8, Cars: Fast as Lightning, Just Dance Quick and easy access : Clear UI, games categorised by supported controller The largest installed base of Smart TVs in France, Europe and World Tizen SmartTV : 40% of All Samsung SmartTV Impact on Service during GameFlay Marketing promotion : X3 lgame usage MAU (Free Game and cloud Gaming): 57% in Europe
  • 21. Cloud Gaming as a Premium service - Cloud Gaming Premium XP ? Great streaming solution: Full HD 1080p + 45-60 Fps + imperceptible latency Great content: Adapted to users + a mix of cult and recent titles > A Premium service is a mix of very good technical conditions (techno and Network) and an cherry-picked content - On ISP services: A few ISP can provide this level of QOS: some foreign ISPs + 1.4M FTTH users in FR When users are confident with the UXP (even in 720p), they spend money on Premium packs and A la Carte titles - On other platforms: Gamestreams experience in Hospitality Opportunities on OTT for STB and SmartTV providers
  • 23. 4- The Cloud Gamer Profile
  • 24. SFR Cloud Gaming - Platform positioning PC FAMILY gamer Non portable DEVICE Portable DEVICE HARDCORE gamer PS4 XBOX NINTENDO SFR Cloud Gaming Smartphone & Tablet
  • 25. SFR Cloud Gaming - Players profiles MEN 54% WOMEN 46% Family with kids 60% Childless couple 23% Single 17% 3-5 yo 7% 6-12 yo 22% >50 yo 17% 26-49 yo 32% 13-18 yo 14% 19-25 yo 8%
  • 26. SFR Cloud Gaming - Most played games TOP10 1 2 3 4 5 6 5 8 9 10
  • 27. Orange France Cloud Gaming : some statistics 10 Millions minutes of fun per month Average session duration = 26 minutes Peak hours : 17h-21h on week days, 10h-21h on week-ends Peak days : Saturday, Wednesday, Sunday and school holidays A growing customer satisfaction : 7,8 in 2015 (vs. 7,4 in 2013)
  • 29. The Cloud gaming market has now turned into a reality, driven by the convergence of several factors: High-Speed Internet (ISP) Connected TV massive hardware installed bases (Telco STB, Smart TV and 3rd Party OTT) Reliable cloud-based technology (platforms & servers) Attractive content (game catalogue) Viable business model: Low cost entry for end-consumers and adoption of subscription-based model by end-consumers Increasing revenue stream for publishers/developers Streaming has changed the way people consume media (e.g. Netflix, Spotify)
  • 30. The future of video games is in the cloud! The video game industry has not yet experienced its total digital revolution vs. music and video. Game streaming is definitely a massive trend in the industry that game content providers need to embrace and see as a new opportunity to make games as easy to access as music and movies, and grow their audience.