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Strengthening and Understanding Urdu Language

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Munira Zanzibarwala
Munira Zanzibarwala

Thesis presentation. Throughout the six months journey, I studied the stance of Urdu Language in today's day and age amongst the younger generation of Karachi. I came across a general problem that the youth of Karachi is facing that is speaking fluently in Urdu and my thesis has catered to this existing problem in Karachi. It is an initiative to take pride, honour and confidence in speaking your own national language.

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STRENGTHENING AND UNDERSTANDING URDU LANGUAGE Presented By: Munira Zanzibarwala
INTRODUCTION A country is recognized by its flag, national flower, national sport, currency etc and these all essentials make a country a homeland, but most importantly the national language of a nation is one of the most essential representation.
PROBLEMTodays younger generation has a major problem of speaking fluently in Urdu and this is the problem my thesis is addressing.
THE GOVERNMENT
THE MEDIA
1947 1950 1952 1953 1955 1960 1962 1964 Picture courtesy: www.google.com
1978 1980 1985 1990 1992 1995 1997 1998 Picture courtesy: www.google.com
1998 2000 2001 2005 2008 2010 2012 2014 Picture courtesy: www.google.com
THE SOLUTION One of the effects of weak linguistics on us as individuals is the weakening of the bond between our national language and our national identity and this was evident when 63% of the children I surveyed did not know that our national anthem is not in Urdu but in Farsi An event which will be based on interactive, engaging and challenging activities which will benefit the participants on the following levels: i. Bond between national language and national identity ii. The ability to think creatively and strategically in your own national language.
LOGO DESIGNS
Strengthening and Understanding Urdu Language
ZAUQ-E-ZABAN Zauq-e-Zaban is a three day competition based event that will take place at Frere Hall, Karachi. Targeted towards students of grade 7, 8 and 9 grade of schools across all SEC classes in Karachi, Pakistan. The three day event will have 3 major activities and 3 minor activities, whereby students will participate and be a part of challenging, interactive, engaging and creative activities. The team who will collectively has the highest score, will be the winner of the event.
ZAUQ-E-BEHESOne representative from each team will participate in this activity. Two teams will be on stage at a time to compete against each other. A topic according to the annual theme will be announced before hand, and the teams will be assigned their stance on it.
ZAUQ-E-TAKHLEEQThis is a team based activity whereby teams will be assigned with a social issue and their task will be to come up with a public service message in the form of a print and a radio advertisement.
ZAUQ-E-DRAMAThis is also a team based activity, and every team will be given a muhawara and they have to formulate a story around it and enact it in front of the jury.
KAUNSA LAFZ KAHAANThis is a buzzer round whereby the moderator will read out clues and the team who presses the buzzer first will get a chance to answer first. Six teams will be on stage at one time competing against each other.
LAFZ-E-JANGA life sized screen will be placed on the stage and two players from one team will come on the stage at a time to perform this activity. A word will appear on the screen and its synonyms and some other random names will be displayed in the smaller boxes. The team will have tap on the synonyms to score maximum points.
JURWA LAFZTwo players from each team will come forward to perform this activity. Both the teams will have a screen in front of them and will have three multiple choices. In order to gain a point, both the players will have to choose the correct option without interacting with each other.
UNIQUE SELLING POINT There is a need for an event like Zauq-e-Zaban because It has never been done before in Karachi, Pakistan There is a need for the students to feel confident and proud about their own national language It will enhance the students creative, public speaking, critical thinking and interactive skills
ACTION PLAN
SUCCESS MEASUREMENT Key performance indicators: Number of participants Feedback and evaluation form (will be included in the inventory given to each team) Level of involvement of the participants Interviews of the participants General media interest
DESIGNS
COSTINGOUTFLOWS LOGISTICS Rental Expenses: Rs. 75,000/day Stage Set-Up: Rs. 6000/day Sound: Rs. 10,500/day Podiums: Rs. 800/unit Buzzer Tables: Rs.500/unit Light Game: Rs. 7000/unit Awards: Rs.700/unit Certificate: Rs.20/unit Digital Backdrop: Rs. 18,000/unit MARKETING COST Printing: Rs.15,000 Standees: Rs.650/unit WEBSITE COST Domain+Designing: Rs.7000 INFLOWS REGISTRATION 180 Members: Rs.750/person SPONSORSHIPS Ufone Sindh Endorsement Board
FUTURE PLANS To expand our event on the basis of the teams we take in, change our activities according to the feedback we receive. From Karachi based we would make this event national, opening it for students from all over Pakistan to come in and participate.
THANK-YOU

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Strengthening and Understanding Urdu Language

  • 2. INTRODUCTION A country is recognized by its flag, national flower, national sport, currency etc and these all essentials make a country a homeland, but most importantly the national language of a nation is one of the most essential representation.
  • 3. PROBLEMTodays younger generation has a major problem of speaking fluently in Urdu and this is the problem my thesis is addressing.
  • 9. THE SOLUTION One of the effects of weak linguistics on us as individuals is the weakening of the bond between our national language and our national identity and this was evident when 63% of the children I surveyed did not know that our national anthem is not in Urdu but in Farsi An event which will be based on interactive, engaging and challenging activities which will benefit the participants on the following levels: i. Bond between national language and national identity ii. The ability to think creatively and strategically in your own national language.
  • 12. ZAUQ-E-ZABAN Zauq-e-Zaban is a three day competition based event that will take place at Frere Hall, Karachi. Targeted towards students of grade 7, 8 and 9 grade of schools across all SEC classes in Karachi, Pakistan. The three day event will have 3 major activities and 3 minor activities, whereby students will participate and be a part of challenging, interactive, engaging and creative activities. The team who will collectively has the highest score, will be the winner of the event.
  • 13. ZAUQ-E-BEHESOne representative from each team will participate in this activity. Two teams will be on stage at a time to compete against each other. A topic according to the annual theme will be announced before hand, and the teams will be assigned their stance on it.
  • 14. ZAUQ-E-TAKHLEEQThis is a team based activity whereby teams will be assigned with a social issue and their task will be to come up with a public service message in the form of a print and a radio advertisement.
  • 15. ZAUQ-E-DRAMAThis is also a team based activity, and every team will be given a muhawara and they have to formulate a story around it and enact it in front of the jury.
  • 16. KAUNSA LAFZ KAHAANThis is a buzzer round whereby the moderator will read out clues and the team who presses the buzzer first will get a chance to answer first. Six teams will be on stage at one time competing against each other.
  • 17. LAFZ-E-JANGA life sized screen will be placed on the stage and two players from one team will come on the stage at a time to perform this activity. A word will appear on the screen and its synonyms and some other random names will be displayed in the smaller boxes. The team will have tap on the synonyms to score maximum points.
  • 18. JURWA LAFZTwo players from each team will come forward to perform this activity. Both the teams will have a screen in front of them and will have three multiple choices. In order to gain a point, both the players will have to choose the correct option without interacting with each other.
  • 19. UNIQUE SELLING POINT There is a need for an event like Zauq-e-Zaban because It has never been done before in Karachi, Pakistan There is a need for the students to feel confident and proud about their own national language It will enhance the students creative, public speaking, critical thinking and interactive skills
  • 21. SUCCESS MEASUREMENT Key performance indicators: Number of participants Feedback and evaluation form (will be included in the inventory given to each team) Level of involvement of the participants Interviews of the participants General media interest
  • 23. COSTINGOUTFLOWS LOGISTICS Rental Expenses: Rs. 75,000/day Stage Set-Up: Rs. 6000/day Sound: Rs. 10,500/day Podiums: Rs. 800/unit Buzzer Tables: Rs.500/unit Light Game: Rs. 7000/unit Awards: Rs.700/unit Certificate: Rs.20/unit Digital Backdrop: Rs. 18,000/unit MARKETING COST Printing: Rs.15,000 Standees: Rs.650/unit WEBSITE COST Domain+Designing: Rs.7000 INFLOWS REGISTRATION 180 Members: Rs.750/person SPONSORSHIPS Ufone Sindh Endorsement Board
  • 24. FUTURE PLANS To expand our event on the basis of the teams we take in, change our activities according to the feedback we receive. From Karachi based we would make this event national, opening it for students from all over Pakistan to come in and participate.