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StrikeAd Mobile Demand Side Platform

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simon wajcenberg
simon wajcenberg

StrikeAd Fusion is a proprietary mobile demand side platform (DSP) created to help media agencies and advertisers effectively manage their mobile advertising campaigns through a single interface. It allows planning, executing, and evaluating multiple mobile campaigns simultaneously on a global scale. Through optimization, tracking, insights and analytics, StrikeAd Fusion provides agencies unprecedented efficiency and visibility into their mobile campaigns to drive real returns on investment.

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StrikeAd TM The world’s first dedicated mobile demand side platform StrikeAd Fusion™ is a propietry technology platform created to answer the ever growing need of media planning and buying agencies to manage their mobile campaigns effectively through a single touchpoint. The unique platform is not a bolt on to an existing DSP but a mobile-specific platform in its own right, a single console through which agencies can plan, execute and evaluate multiple mobile campaigns, minute-by-minute, on a global basis. With sophisticated optimisation, tracking, insight and analytics, StrikeAd Fusion™ offers agencies unparalleled levels of efficiency and visibility over their mobile advertising campaigns driving real return on investment. StrikeAd TM StrikeAd Fusion key benefits • Dedicated to mobile Your campaign, our expertise • Offers both scale and transparency Media agencies aren’t always familiar with • Truly global reach mobile advertising so StrikeAd is here to • Delivers increased ROI help them deliver their mobile campaigns. • Open API’s can integrate with existing web DSP’s StrikeAd Engage™ offers media agencies and • Significantly optimises mobile media spend advertisers a complete managed service to get their mobile campaigns up and running through the StrikeAd Fusion platform. • Full robust and coherant daily reporting • Realtime optimisation • Multilayered targeting • Access to our full global inventory StrikeAd • Dedicated campaign manager TM Powering mobile advertising strikead.com
StrikeAd TM DISCOVER EXECUTE EVALUATE StrikeAd Fusion offers media Rapidly and efficiently execute Sophisticated reporting enables agencies an unparalleled level upon multiple campaigns that agencies to track unique users of capability in identifying and target thousands of variables. across sites to optimise campaigns targeting the best media for their for increased ROI. Deliver mobile campaigns. Upload creative and publish it to Sophisticated Reporting Customer Targeting the target network. Set spending Detailed metrics combined with Search for available inventory caps as well as viewing caps. customisable graphs and charts across thousands of sites by provide both top-level summary Test targeting criteria, including location, and granular data. Test campaigns across thousands mobile network, age, interest, of variables in order to optimise Track Unique Users device and more. Know where the response. Unique user tracking provides a very best inventory is at a glance. true overview of which customers Single Upload Pricing are visiting different networks and Build a campaign once and then View the cost of available inventory where conversions are originating deploy automatically across as well as input/preserve any from. multiple networks. agreed prices with networks. Compare multiple Choose from an array of acquisition Optimise campaign variables methods including CPM, CPC and Pull campaign reports in real time Evaluate Conversion metrics across CPA/CPD. and automatically consolidate. all live campaigns. Identify most impactful and highest Volume Delivery revenue generating areas, optimise StrikeAd Fusion is capable of and reinforce them. delivering high volume campaigns across a large array of mobile Reference inventory for ultimate impact. Store and reference historical campaigns. Plan and Buy Find contact details to set up buying accounts, build a media plan using defined targeting and pricing and create and issue insertion orders for campaigns. Research Interrogate StrikeAd’s international database of campaign formats and case studies. Contact us London New York info@strikead.com +44 (0) 207 290 0380 +1 917-710-8790 www.strikead.com

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StrikeAd Mobile Demand Side Platform

  • 1. StrikeAd TM The world’s first dedicated mobile demand side platform StrikeAd Fusionâ„¢ is a propietry technology platform created to answer the ever growing need of media planning and buying agencies to manage their mobile campaigns effectively through a single touchpoint. The unique platform is not a bolt on to an existing DSP but a mobile-specific platform in its own right, a single console through which agencies can plan, execute and evaluate multiple mobile campaigns, minute-by-minute, on a global basis. With sophisticated optimisation, tracking, insight and analytics, StrikeAd Fusionâ„¢ offers agencies unparalleled levels of efficiency and visibility over their mobile advertising campaigns driving real return on investment. StrikeAd TM StrikeAd Fusion key benefits • Dedicated to mobile Your campaign, our expertise • Offers both scale and transparency Media agencies aren’t always familiar with • Truly global reach mobile advertising so StrikeAd is here to • Delivers increased ROI help them deliver their mobile campaigns. • Open API’s can integrate with existing web DSP’s StrikeAd Engageâ„¢ offers media agencies and • Significantly optimises mobile media spend advertisers a complete managed service to get their mobile campaigns up and running through the StrikeAd Fusion platform. • Full robust and coherant daily reporting • Realtime optimisation • Multilayered targeting • Access to our full global inventory StrikeAd • Dedicated campaign manager TM Powering mobile advertising strikead.com
  • 2. StrikeAd TM DISCOVER EXECUTE EVALUATE StrikeAd Fusion offers media Rapidly and efficiently execute Sophisticated reporting enables agencies an unparalleled level upon multiple campaigns that agencies to track unique users of capability in identifying and target thousands of variables. across sites to optimise campaigns targeting the best media for their for increased ROI. Deliver mobile campaigns. Upload creative and publish it to Sophisticated Reporting Customer Targeting the target network. Set spending Detailed metrics combined with Search for available inventory caps as well as viewing caps. customisable graphs and charts across thousands of sites by provide both top-level summary Test targeting criteria, including location, and granular data. Test campaigns across thousands mobile network, age, interest, of variables in order to optimise Track Unique Users device and more. Know where the response. Unique user tracking provides a very best inventory is at a glance. true overview of which customers Single Upload Pricing are visiting different networks and Build a campaign once and then View the cost of available inventory where conversions are originating deploy automatically across as well as input/preserve any from. multiple networks. agreed prices with networks. Compare multiple Choose from an array of acquisition Optimise campaign variables methods including CPM, CPC and Pull campaign reports in real time Evaluate Conversion metrics across CPA/CPD. and automatically consolidate. all live campaigns. Identify most impactful and highest Volume Delivery revenue generating areas, optimise StrikeAd Fusion is capable of and reinforce them. delivering high volume campaigns across a large array of mobile Reference inventory for ultimate impact. Store and reference historical campaigns. Plan and Buy Find contact details to set up buying accounts, build a media plan using defined targeting and pricing and create and issue insertion orders for campaigns. Research Interrogate StrikeAd’s international database of campaign formats and case studies. Contact us London New York info@strikead.com +44 (0) 207 290 0380 +1 917-710-8790 www.strikead.com