Student Affairs: Traditional Communication Sucks

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The document discusses communication issues within student affairs at Purdue University, highlighting challenges in conveying information about various clubs, organizations, and departmental activities. It also presents statistical data on GPA and retention rates for different student groups, emphasizing the need for improved engagement and social media management. The author expresses frustration with the current communication methods, branding the situation with the hashtag #commsucks.

STUDENT AFFAIRS:
TRADITIONAL
COMMUNICATION SUCKS
#CommSucks
@JamesBritton

PURDUE UNIVERSITY

instagram.com/jamesbritton #CommSucks
#NotAChocolateShop

2.9
3.025
3.15
3.275
3.4
Average multi-year GPA
Student Body Band
#BandsAndOrchestra

!
purdue.edu/students/assessment
3.07
3.36

#RecSports

!
2.5
2.65
2.8
2.95
3.1
Spring 2013 GPA @ Purdue
NeverVisited ≤ 5 25+
2.88
3.06
2.65
purdue.edu/students/assessment

#FirstYearGreeks
34

OUT OF

71
PERFECT

RETENTION
50

OUT OF

71
1YR RETENTION

HIGHER THAN

PU avg. of 90%ACADEMIC

YEAR

2012-13
purdue.edu/students/assessment

#FirstYearGreeks
WOMEN MEN
GPA

exceeded

ALL

1stYear Women
?
purdue.edu/students/assessment

#EngagementMatters

!
Time Management
Peer Study Groups
LeadershipOrganization

Student Affairs: Traditional Communication Sucks

CGT 411/450
TEAM EVEN ODDS
@411HoneyBadger

#CommSucks
STOP SUCKING
@JamesBritton

PURDUE UNIVERSITY
ATLAS FAILED (CC) ﬂic.kr/p/NbPNL

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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

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Student Affairs: Traditional Communication Sucks

1. STUDENT AFFAIRS: TRADITIONAL COMMUNICATION SUCKS #CommSucks @JamesBritton PURDUE UNIVERSITY

2. 900+ clubs/orgs

3. 9 DEPARTMENTS

4. (CC) ﬂic.kr/p/5G4WGv #CommSucks

5. #CommSucks #Bands

6. #CommSucks

7. #ResLife #CommSucks

8. #CommSucks #PMO

9. #Convocations #CommSucks

10. #RecSports #CommSucks

11. #CommSucks #GreekLife

12. #ClubSports #CommSucks

13. instagram.com/jamesbritton #CommSucks #NotAChocolateShop

14. #NotAStripJoint

15. #BreakfastClub

16. 2.9 3.025 3.15 3.275 3.4 Average multi-year GPA Student Body Band #BandsAndOrchestra ! purdue.edu/students/assessment 3.07 3.36

17. #RecSports ! 2.5 2.65 2.8 2.95 3.1 Spring 2013 GPA @ Purdue NeverVisited ≤ 5 25+ 2.88 3.06 2.65 purdue.edu/students/assessment

18. #FirstYearGreeks 34 OUT OF 71 PERFECT RETENTION 50 OUT OF 71 1YR RETENTION HIGHER THAN PU avg. of 90%ACADEMIC YEAR 2012-13 purdue.edu/students/assessment

19. #FirstYearGreeks WOMEN MEN GPA exceeded ALL 1stYear Women ? purdue.edu/students/assessment

20. not so much... #CommSucks

21. #EngagementMatters ! Time Management Peer Study Groups LeadershipOrganization

22. YOU’RE DOING IT WRONG

23. bit.ly/1f70fxb

27. EVEN...

30. SOCIAL MEDIA MANAGEMENT

39. #CommSucks

40. #CommSucks

42. CGT 411/450 TEAM EVEN ODDS @411HoneyBadger

43. #CommSucks

45. #CommSucks