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Student videos analysis powerpoint

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Christa Maqué
Christa Maqué

This document provides an analysis of three student music videos based on different songs. It summarizes each video and evaluates them based on theories of narrative structure, representation of gender, camera work, and other technical elements. The first video features a young female protagonist and effectively targets teenage girls. It uses amplification of lyrics but the wolf shot is framed poorly. The second receives a harsh critique, as the reviewer felt it deserved a lower score. It applies elements of amplification and disjunction. Costumes are criticized as lazy. The third is praised for its unique dubstep genre, experimental techniques like black and white filters and moving shadows, and avoidance of the male gaze in representation of the sole female singer.

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By Christabell Ndive
Poppy, Charon, Mustafa and Nick  Their music video was based on the song ‘Howl’ by Florence and the machine. This is an indie pop/ rock genre of music. I felt that their intended audience were female teenagers aged (16-24). This was effectively due to the young female protagonist, as the audience would be able to relate to her more than an older aged group of males.  Following Andrew Goodwins narrative structure analysis ,their music video uses disjuncture as there is little connection between the lyrics and video, but amplification of the word ‘Howl’ is incorporated throughout the music video. This I felt was significant and made their piece stronger. The idea of her running in the forest implies that she is being chased by this ‘Wolf’ that is howling. She is also shot in front of a green screen with the image of the wolf behind her. I didn’t like this shot in particular and felt that it was a weakness. This is because of the way the shot had been framed leaving too much space above her head.
Representation  Laura Mulvey brought up the issue of the way in which women are represented in the media. Women are passive while men are active. There are no gender inequality’s presented in this student video. The female is represented as powerful, for the reason of her performance being so strong. I also felt that she came across as vulnerable. Since she is running from a wolf and shot in high angle perspectives.
Lighting was used to create elusions and they thought about their locations well. The forest the protagonist was running in linked in with the title ‘Howl’. Her makeup stood out which was effective.
Jem, Zakariya, Courtney, Fuzaii  This music video was given a mid-level 4 marking, but I didn’t like it and felt that it should have been given a level 3 marking. The song was based on an indie rock genre. The intended audience of this music video would be young males and females possibly, because of the characters in the music video.  According to Goodwins theory I felt that this video applied to amplification as there were parts where the footage added to the layers of meaning, i.e. when the girl was shot smiling at the lead band member corresponding to the lyric. I also felt that it applied to disjuncture this was due to the fact that the two male characters playing the guitar on the roof in certain locations had nothing to do with the lyrical denotation.
They incorporated props and thought about costume well. The pyjamas were a lazy idea and wasn’t exciting to watch. They could have had a variety of camera angles and movement.
Jessica, Erika, Valeza  This was one of my favourite out of the student videos. It was different to what the other groups did and was of a dubstep music genre. The intended audience I felt was young adults 24+ and young teenagers. The narrative structure of the video was disjuncture and amplification of some of the words in the lyrics.  The representation of the female protagonist was a heart broken female, but it moved away from the male gaze projecting it’s fantasies onto the female figure which is what mulvey’s theory talks about. One reason for this is that there was no male character involved only the female singer.
Camera work  They used black and white filter effect which was very different. It enhanced the image of the shadow of her singing which I felt was a good camera shot. They used cutaways to add to the overall feeling . The music video was cut intime to the beat of the song.  I liked the fact that they had a motif of the ‘ bird and the wings’, the raindrops. There were also vibrations which I felt was very experimental. The camera was moving which was important to Carol Vernallis ‘ Aesthetics and Cultural Context of music video’s theory.
This video used shadows and used special effects and desaturated colours during editing which was I felt was different and brought the music video to life.

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Student videos analysis powerpoint

  • 2. Poppy, Charon, Mustafa and Nick ï‚— Their music video was based on the song ‘Howl’ by Florence and the machine. This is an indie pop/ rock genre of music. I felt that their intended audience were female teenagers aged (16-24). This was effectively due to the young female protagonist, as the audience would be able to relate to her more than an older aged group of males. ï‚— Following Andrew Goodwins narrative structure analysis ,their music video uses disjuncture as there is little connection between the lyrics and video, but amplification of the word ‘Howl’ is incorporated throughout the music video. This I felt was significant and made their piece stronger. The idea of her running in the forest implies that she is being chased by this ‘Wolf’ that is howling. She is also shot in front of a green screen with the image of the wolf behind her. I didn’t like this shot in particular and felt that it was a weakness. This is because of the way the shot had been framed leaving too much space above her head.
  • 3. Representation ï‚— Laura Mulvey brought up the issue of the way in which women are represented in the media. Women are passive while men are active. There are no gender inequality’s presented in this student video. The female is represented as powerful, for the reason of her performance being so strong. I also felt that she came across as vulnerable. Since she is running from a wolf and shot in high angle perspectives.
  • 4. Lighting was used to create elusions and they thought about their locations well. The forest the protagonist was running in linked in with the title ‘Howl’. Her makeup stood out which was effective.
  • 5. Jem, Zakariya, Courtney, Fuzaii ï‚— This music video was given a mid-level 4 marking, but I didn’t like it and felt that it should have been given a level 3 marking. The song was based on an indie rock genre. The intended audience of this music video would be young males and females possibly, because of the characters in the music video. ï‚— According to Goodwins theory I felt that this video applied to amplification as there were parts where the footage added to the layers of meaning, i.e. when the girl was shot smiling at the lead band member corresponding to the lyric. I also felt that it applied to disjuncture this was due to the fact that the two male characters playing the guitar on the roof in certain locations had nothing to do with the lyrical denotation.
  • 6. They incorporated props and thought about costume well. The pyjamas were a lazy idea and wasn’t exciting to watch. They could have had a variety of camera angles and movement.
  • 7. Jessica, Erika, Valeza ï‚— This was one of my favourite out of the student videos. It was different to what the other groups did and was of a dubstep music genre. The intended audience I felt was young adults 24+ and young teenagers. The narrative structure of the video was disjuncture and amplification of some of the words in the lyrics. ï‚— The representation of the female protagonist was a heart broken female, but it moved away from the male gaze projecting it’s fantasies onto the female figure which is what mulvey’s theory talks about. One reason for this is that there was no male character involved only the female singer.
  • 8. Camera work ï‚— They used black and white filter effect which was very different. It enhanced the image of the shadow of her singing which I felt was a good camera shot. They used cutaways to add to the overall feeling . The music video was cut intime to the beat of the song. ï‚— I liked the fact that they had a motif of the ‘ bird and the wings’, the raindrops. There were also vibrations which I felt was very experimental. The camera was moving which was important to Carol Vernallis ‘ Aesthetics and Cultural Context of music video’s theory.
  • 9. This video used shadows and used special effects and desaturated colours during editing which was I felt was different and brought the music video to life.