Study of awareness and perception about freightbazaar
- 1. STUDY OF AWARENESS AND PERCEPTION ABOUT FREIGHTBAZAAR.COM Guide Name: Prof. Nilesh Anute Name: Chetan T. Moralwar Roll No. : MC 14
- 2. OBJECTIVE OF RESEARCH To study Awareness of product. To study the level of customers satisfaction about Freightbazaar.com. To know the customers perception about Freightbazaar.com. To study the area of improvement for company.
- 3. COMPANY PROFILE ECS Technologies is startup registered in Singapore and India. Deals with Android / IOS and Web based application development, Product development with effective solutions. Founded in the year 2011 with industry experts from various verticals, we are one of the few organizations who have designed and developed our own real time products. With over 100 employees, ECS Technologies is the first company who develops app for logistics & transporters (Freightbazaar.com). ECS Technologies Pvt. Ltd. headquarter is located in Singapore.
- 4. RESEARCH METHODOLOGY Type of Research : Descriptive Research Method Data Collection : Primary & Secondary Sampling Method : Convenience method Sample Size : 120 Sample Unit : Logistics & manufacturing companies. Research Period : 60 days Sample Frame : Pune Region
- 5. FINDINGS Only 61% logistics & other companies are aware about Freightbazaar.com. Only 45% companies are using Freightbazaar.com. 73% companies are satisfied with Freightbazaar.com 65% Companies reaction to the new idea was very positive. Most of the people know about Freightbazaar.com through Internet & Advertisements
- 6. LEARNINGS How to interact with customers ? How to handle the critical situations ? How to handle rejections ? Mental Stability SUGGESTIONS Need to work on promotional activities and advertisement. Need to contact companies which are already using the app from 2-3 years. Activation should be done at the time of registration.
- 7. CONCLUSION From the study it could be concluded that Freightbazaar.com has a good market potential. Most of the survey done by ECS Technologies, part of survey was done by us, which was beneficial and gave insight about perception of customer about Freightbazaar.com. Still company is trying to increase market share.