Study of nutraceuticals
- 1. Presented By Kaustubh, Tanmay, Bhagyesh & Dhiraj A STUDY OF NUTRACEUTICALS
- 2. INTRODUCTIO N Nutraceuticals are products used to enhance health and offer benefits beyond basic nutrition. They include natural ingredients like vitamins, minerals, herbs, and other functional ingredients that have health benefits and are marketed to promote health and well-being. Examples include dietary supplements, functional foods, fortified foods etc. 2023 1 2
- 3. SURVEY MARKET CAP Nutraceuticals are estimated to go up to 650 billion rupees by 2024, indicating a high growth potential in the sector. COSTS The cost of everything from manufacturing to distribution amount to 60% of the revenue. USABILITY Nutraceuticals have a daily use and can be taken with minimal side effects. EASE OF USE Customers want something that's healthy and available to pick up at their local supermarket or area. 2023 SURVEY 3 The profit margin is generally lower to other pharmaceuticals, as it amounts to roughly 40% of the revenue. PROFIT
- 4. BENEFITS BETTER HEALTH Nutraceuticals provide a higher standards of living without considerable change to lifestyle. Nutraceuticals boost your memory, concentration and other aspects of your mind, enhancing your cognitive function. COST SAVINGS Considerably cheaper than having to get treatment of diseases. EASY TO USE A simple product that has ease of use and can be administered easily by any consumer. 20XX C 4 ENHANCED COGNITIVE FUNCTION
- 5. NUTRACEUTICAL TYPES DIETARY SUPPLEMENTS VITAMINS MINERALS FUNCTIONAL FOOD ENRICHED CEREALS ENERGY BARS FORTIFIED FOODS CA-FORTIFIED ORANGE JUICE VITAMIN-D MILK HERBAL SUPPLEMENTS GINGKO BILOBA GINSENG 2023 5 PROBIOTICS KIMCHI MISO PROTEIN SUPPLEMENTS WHEY PROTEIN B PROTEIN OMEGA-3 SUPPLEMENTS FISH OIL ANTIOXIDANT SUPPLEMENTS VITAMIN C VITAMIN E
- 6. Pharmaceutical Marketshare Others Nutraceuticals MARKET COMPARISON 2023 6 The Indian Pharmaceutical market is estimated to be about 40 Billion Dollars. Nutraceuticals market is estimated to be around 4 Billion dollars which is roughly equivalent to 10% of the total market. The Nutraceutical market is an emerging one and has CAGR of 15%.
- 7. OUR FINDINGS FINDING - 1 In the Nutraceutical market, the majority of the contribution is made up of Vitamins. Multivitamins is the most selling category of Vitamins, presumably because of the increased awareness about health. Vitamin D, Vitamin C and Vitamin E are also sold in high volumes. These Vitamins although abundant in nature, arent available to a considerable amount of the population due to several reasons which includes the lifestyle, diet etc. 7 Vitamin A and Vitamin K are some of the least selling Vitamin categories. This occurs because the natural sources of these vitamins are a staple in the traditional Indian diet. Protein supplements such as Whey protein, Creatinine are also sold in considerable amount. The major target audience in these is body-builders and Gym-Goers. 2023
- 8. FINDING - 2 These are the most widely used supplements: 1 2 SUPRADYN Multivitamin tablet with minerals and trace element 3 LIMCEE Vitamin C Chewable tablet 2023 8 4 ZINCOVIT Multivitamin, multimineral tablet with grapeseed extract A To Z Multivitamins, multimineral, antioxidants & lycopene tablet
- 9. APPLICATION Improving overall health and wellness Preventing chronic diseases Boosting immunity Managing specific health conditions (e.g. heart disease, diabetes, osteoporosis) Slowing down the aging process 20XX 9 Aiding in weight management Enhancing physical performance Improving skin health Reducing stress and anxiety Improving cognitive function APPLICATIONS Improving overall health and wellness Preventing chronic diseases Boosting immunity Managing specific health conditions (e.g. heart disease, diabetes, osteoporosis) Slowing down the aging process Aiding in weight management Enhancing physical performance Improving skin health Reducing stress and anxiety Improving cognitive function 2023
- 10. SUMMARY 2023 In conclusion, we have found from our survey that in todays world, people are more conscious about their health and well-being than ever before. From improving overall health to managing specific conditions, the potential applications of nutraceuticals are vast. Nutraceuticals, as an industry, has been on a boom and it is clear that they have the potential to improve quality of life and promote a healthier lifestyle. 10