Stumbling into Social Media Success
0 likes144 views
This document summarizes a presentation about stumbling into social media success. The presenter discusses how they got their start in social media by filling a need at their previous job where no one else was utilizing these tools. They then experienced rapid growth and success. Some of the key lessons discussed include focusing on storytelling, using data, making friends online, and promoting your work. The overall message is that success in social media happens organically by trying new tools and learning through experience rather than following gurus or experts.
Stumbling into Social Media Success
- 1. ST U M B L I N G I N TO S O C I A L M E D I A S U CC E SS R I T Y O U N G P R O F E S S S I O N A L S O C T O B E R 2 5 , 2 0 1 7
- 2. ST U M B L I N G I N TO S O C I A L M E D I A S U CC E SS R I T Y O U N G P R O F E S S S I O N A L S O C T O B E R 2 5 , 2 0 1 7
- 3. A L I T T L E B I T A B O U T M E Been at RIT a bit over 5 months now. Worked as a journalist for 11 years- Utica, South Bend, Rochester Went in to PR Moved to The College at Brockport
- 4. So, howd you get into social media?
- 6. I dont know.
- 7. T H I N G S J U ST K I N D A H A P P E N E D Text100 had a big focus on new technology Brockport= Waaay behind. No one was doing it. So I did it. Learned by doing.
- 8. Then all of the sudden
- 9. Then all of the sudden
- 10. There are no gurus
- 12. B U T I D I D L E A R N A F E W T H I N G S
- 13. YO U A R E
- 14. YO U A R E A storyteller
- 15. YO U A R E A marketer
- 16. YO U A R E A PR person
- 17. YO U A R E A customer service agent
- 18. THE OMBUDSMAN!
- 19. Work on your writing
- 20. Work on your writing
- 21. Read
- 22. Read
- 23. Listen
- 24. Listen
- 25. Make Friends
- 26. Make Friends
- 27. Use data
- 28. Use data
- 31. Be a Promoter
- 32. When was the last time your friends said Jeez, you must really love working at RIT?
- 33. L E ST YO U T H I N K I M N OT S E R I O U S This is my Facebook feed from my second day on the job. Yes, Im a geek.
- 35. Do Less Better
- 36. B U T T H AT S N OT I N M Y J O B D E S C R I P T I O N !
- 37. Dont Be Afraid
- 38. Have Fun