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The document provides guidelines for creating marketing materials for GHM360. It outlines the goals of creating a consistent brand style and making it easier for businesses to work with GHM360. The guidelines include formatting instructions for slides, recommended fonts, colors and layouts. It also describes the content that should be included in product training presentations, such as descriptions of products and how they fit in the buying cycle. The document aims to provide resources to help clearly represent GHM360 and simplify doing business for locations.

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G m a k i n g H i t M e a s i e r 3 t o d o 6 0 b u s i n e s s Style Deck 2010 style guidelines Wendy Barnes
G m a k i n g Hi t M e a s i e r 3 t o d o 6 0 b u s i n e s s Goal Create style format and communication tools that consistently represent the core objective of GHM360 style deck 2 GHM360 2010
G m a k i n g H i t M e a s i e r 3 t o d o 6 0 b u s i n e s s Objective Provide resources to make it easier to do business style deck 3 GHM360 2010
G m a k i n g H i t M e a s i e r t o 3 d o 6 b u s i n e s s 0 Style Fonts ≒ Century Gothic (no bold) ≒ Times Colors 5 plus grey in shades as needed for contrast - solid, 0% transparency C 84 C0 C 44 C 43 C 58 M 32 M 58 M 76 M0 M0 Y5 Y 87 Y8 Y 92 Y 12 K-4 K-0 K-3 K-1 K-0 style deck 4 GHM360 2010
G m a k i n g H i t M e a s i e r t o 3 d o 6 b u s i n e s s 0 際際滷 format Intro slide GHM360 (making it easier to do business) logo across top Deck Title center page Author bottom left corner GateHouse logo bottom right corner Content slide Bottom row left corner - title of deck, product code as needed center pg number (lower case pg) right corner GHM360 2010 Exit slide Contact info Resource links style deck 5 GHM360 2010
G m a k i n g H i t M e a s i e r t o 3 d o 6 b u s i n e s s 0 Content Product Training Decks What Product descriptions Where it fits in the buying cycle Terms & lingo (glossary) Why Benefits For location (revenue potential, media mix etc.) For advertisers How Features Packaging Fulfillment Site sources Proof for grammar, spelling & formatting style deck 6 GHM360 2010
G m a k i n g H i t M e a s i e r 3 t o d o 6 b u s i n e s s 0 Follow up Track participants maintain master spreadsheet with locations and individuals for each training webinar Resource links for implementation & fulfillment send email to participants after training include links & contact info Feedback questionnaire include questionnaire after each training webinar with feedback evaluate feedback for improvement style deck 7 GHM360 2010
G m a k i n g H i t M e a s i e r 3 t o d o 6 0 b u s i n e s s Logo Templates Examples Graphics style deck 8 GHM360 2010
G H M 3 6 0 m a k i n g i t e a s i e r t o d o b u s i n e s s full bleed option (to the edge) with tag (tag can be removed as needed) GHM360 m a k i n g i t e a s i e r t o d o b u s i n e s s reverse color option with tag (tag can be removed as needed) m a k i n g i t e a s i e r t o d o b u s i n e s s m a k i n g i t e a s i e r t o d o b u s i n e s s m a k i n g i t e a s i e r t o d o b u s i n e s s additional tag color options style deck 9 GHM360 2010
G m a k i n g H i t M e a s i e r t o 3 d o 6 0 b u s i n e s s awareness post familiarity purchase The Buying Cycle purchase comparison style deck 10 GHM360 2010
G m a k i n g H i t M e a s i e r t o 3 d o 6 b u s i n e s s 0 mass reach from engager to shopper thin market style deck 11 GHM360 2010
G H M 3 6 0 m a k i n g i t e a s i e r t o d o b u s i n e s s style deck 12 GHM360 2010
G m a k i n g H i t M e a s i e r 3 t o d o 6 b u s i n e s s 0 GRP Gross Rating Point Potential audience reach based on one unit of advertising Medium GRP Newspaper ( one print ad) 48% Newspaper 48% Radio (one radio spot)* 1-3% Radio 1-足3% Cable (one cable spot)* 1-3% Cable 1-足3% Broadcast TTV(one network spot)* Broadcast V 6-足15% 6-15% Newspaper oOnline**4%* Newspaper nline 1 14% Nielson/Arbitron * Fluctuate by day part **Average daily unique unit purchase by month style deck 13 GHM360 2010
G m a k i n g H i t M e a s i e r t o 3 d o 6 b u s i n e s s 0 Top Reasons Visited Newspaper Online Newspaper Print Local or regional news 80% 82% Local Advertising 62% 53% Features/movie listings 46% 57% Niche content 41% 51% NAA & Scarborough 2008 (activity past 5 weekdays) style deck 14 GHM360 2010
p o s t p u r c h a s e o The 鍖nal stage where the consumer decides how theyll react to the product or service in the future o Ongoing brand messages will keep you in the forefront and encourage conLnued patronage o Building a customer database will allow you to Track your success track personal informaLon and individual Ask customers preferences, unlocking secrets to providing beNer service and value ≒ How did you hear about us? o Consider your speci鍖c business and the type ≒ What brings you to the store? of informaLon most useful in your long term markeLng iniLaLves ≒ What media do you consume for shopping o We all know its far cheaper to keep a Modify your marketing plan customer than to acquire a new one! accordingly style deck 15 GHM360 2010
G H M 3 6 0 m a k i n g i t e a s i e r t o d o b u s i n e s s cycle style style deck 16 GHM360 2010

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Style Deck

  • 1. G m a k i n g H i t M e a s i e r 3 t o d o 6 0 b u s i n e s s Style Deck 2010 style guidelines Wendy Barnes
  • 2. G m a k i n g Hi t M e a s i e r 3 t o d o 6 0 b u s i n e s s Goal Create style format and communication tools that consistently represent the core objective of GHM360 style deck 2 GHM360 2010
  • 3. G m a k i n g H i t M e a s i e r 3 t o d o 6 0 b u s i n e s s Objective Provide resources to make it easier to do business style deck 3 GHM360 2010
  • 4. G m a k i n g H i t M e a s i e r t o 3 d o 6 b u s i n e s s 0 Style Fonts ≒ Century Gothic (no bold) ≒ Times Colors 5 plus grey in shades as needed for contrast - solid, 0% transparency C 84 C0 C 44 C 43 C 58 M 32 M 58 M 76 M0 M0 Y5 Y 87 Y8 Y 92 Y 12 K-4 K-0 K-3 K-1 K-0 style deck 4 GHM360 2010
  • 5. G m a k i n g H i t M e a s i e r t o 3 d o 6 b u s i n e s s 0 際際滷 format Intro slide GHM360 (making it easier to do business) logo across top Deck Title center page Author bottom left corner GateHouse logo bottom right corner Content slide Bottom row left corner - title of deck, product code as needed center pg number (lower case pg) right corner GHM360 2010 Exit slide Contact info Resource links style deck 5 GHM360 2010
  • 6. G m a k i n g H i t M e a s i e r t o 3 d o 6 b u s i n e s s 0 Content Product Training Decks What Product descriptions Where it fits in the buying cycle Terms & lingo (glossary) Why Benefits For location (revenue potential, media mix etc.) For advertisers How Features Packaging Fulfillment Site sources Proof for grammar, spelling & formatting style deck 6 GHM360 2010
  • 7. G m a k i n g H i t M e a s i e r 3 t o d o 6 b u s i n e s s 0 Follow up Track participants maintain master spreadsheet with locations and individuals for each training webinar Resource links for implementation & fulfillment send email to participants after training include links & contact info Feedback questionnaire include questionnaire after each training webinar with feedback evaluate feedback for improvement style deck 7 GHM360 2010
  • 8. G m a k i n g H i t M e a s i e r 3 t o d o 6 0 b u s i n e s s Logo Templates Examples Graphics style deck 8 GHM360 2010
  • 9. G H M 3 6 0 m a k i n g i t e a s i e r t o d o b u s i n e s s full bleed option (to the edge) with tag (tag can be removed as needed) GHM360 m a k i n g i t e a s i e r t o d o b u s i n e s s reverse color option with tag (tag can be removed as needed) m a k i n g i t e a s i e r t o d o b u s i n e s s m a k i n g i t e a s i e r t o d o b u s i n e s s m a k i n g i t e a s i e r t o d o b u s i n e s s additional tag color options style deck 9 GHM360 2010
  • 10. G m a k i n g H i t M e a s i e r t o 3 d o 6 0 b u s i n e s s awareness post familiarity purchase The Buying Cycle purchase comparison style deck 10 GHM360 2010
  • 11. G m a k i n g H i t M e a s i e r t o 3 d o 6 b u s i n e s s 0 mass reach from engager to shopper thin market style deck 11 GHM360 2010
  • 12. G H M 3 6 0 m a k i n g i t e a s i e r t o d o b u s i n e s s style deck 12 GHM360 2010
  • 13. G m a k i n g H i t M e a s i e r 3 t o d o 6 b u s i n e s s 0 GRP Gross Rating Point Potential audience reach based on one unit of advertising Medium GRP Newspaper ( one print ad) 48% Newspaper 48% Radio (one radio spot)* 1-3% Radio 1-足3% Cable (one cable spot)* 1-3% Cable 1-足3% Broadcast TTV(one network spot)* Broadcast V 6-足15% 6-15% Newspaper oOnline**4%* Newspaper nline 1 14% Nielson/Arbitron * Fluctuate by day part **Average daily unique unit purchase by month style deck 13 GHM360 2010
  • 14. G m a k i n g H i t M e a s i e r t o 3 d o 6 b u s i n e s s 0 Top Reasons Visited Newspaper Online Newspaper Print Local or regional news 80% 82% Local Advertising 62% 53% Features/movie listings 46% 57% Niche content 41% 51% NAA & Scarborough 2008 (activity past 5 weekdays) style deck 14 GHM360 2010
  • 15. p o s t p u r c h a s e o The 鍖nal stage where the consumer decides how theyll react to the product or service in the future o Ongoing brand messages will keep you in the forefront and encourage conLnued patronage o Building a customer database will allow you to Track your success track personal informaLon and individual Ask customers preferences, unlocking secrets to providing beNer service and value ≒ How did you hear about us? o Consider your speci鍖c business and the type ≒ What brings you to the store? of informaLon most useful in your long term markeLng iniLaLves ≒ What media do you consume for shopping o We all know its far cheaper to keep a Modify your marketing plan customer than to acquire a new one! accordingly style deck 15 GHM360 2010
  • 16. G H M 3 6 0 m a k i n g i t e a s i e r t o d o b u s i n e s s cycle style style deck 16 GHM360 2010