Subaru Belgium Digital
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This document discusses Subaru's goals for content marketing, which include communicating with customers without directly selling, having conversations with fans, and providing quality organic content. It outlines Subaru's strengths in content marketing, such as always being on through daily social media updates across platforms and tailoring content for each network. It also discusses how Subaru generates traffic and leads through storytelling on social media without directly selling, and provides examples of Subaru's website and content marketing campaigns.
Subaru Belgium Digital
- 1. Fans, Leads & Confidence in Motion via content marketing Guy Sharma Social Media Consultant
- 2. Goals of content marketing for SUBARU 属 Communication, not only marketing 属 Selling without selling 属 Conversation with the fans and customers 属 Customer care & CRM 属 Quality organic content
- 5. Instagram + IG Stories - SUBARU Subaru Russia, very strong Instagram account !
- 6. YouTube Channel - SUBARU The best way to convince your audience is by showing the car perform in a video
- 7. Strenghts 属 Always on 属 Tailor made 属 Traffic generation 属 Advertising
- 8. Always on - talking SUBARU creates its own content - via structural presence with daily updates - focus on Facebook, LinkedIn and Instagram ( plus stories ) We talk about all the brand assets - the complete range of SUBARU models - focus on the strong safety features - future mobility - seasonal - strong technical knowledge
- 9. Social Media needs to be fed everyday ! - New points of view - Editorial + exchange with different SUBARU partners ( not only communication & PR , also events, advertising, ...) 属 - News linked to actuality Bad weather Direct the visitor to video Of SUBARUs AWD strenght
- 10. Contentcalendar via SoMe Tools
- 11. Tailor made - Content adapted for each Network - Segmentation - Interact on interests of fans, followers, clients - Social only
- 12. Segmentation International Womens Day Female post - Real pictures - Perfect copywriting Congrats to all our SUBARU female drivers CTA to SUBARU Dealers
- 13. Segmentation International Womens Day Male Post To our male SUBARU owners, dont forget to use Apple Carplay if you are looking to buy flowers on International Womens day!
- 14. Always on Listen - Conversation Management via SoMe tools as Engagor, Hootsuite, Agorapulse, SproutSocial, ... > Answer questions > Treat complaints from customers > Pick up leads > Start the conversation > reviews and testimonials
- 16. Traffic generation showing why Subaru is the best choice for our fans followers we are not selling on social, we are selling by storytelling ! Social media as traffic generator - to online forms - to campaignwebsites - for conversions - book a test-ride - book your service Datacollection From fan to lead to customer Fans should become customers and customers should become fans
- 17. Social advertising Mix of Facebook, Instagram, Youtube Ads and Linkedin Marketing Solutions - Facebook Instagram - Youtube: Private customers - LinkedIn business car driver / fleet manager Facebook Instagram Youtube - fan base building - engagement - leads LinkedIn - recommendations - engagement by solutions
- 18. Website - SUBARU - Responsive Parallax Theme ( Desktop + Mobile) - Attractive - Funnel direction ( attract to test ride ) - Analytics data collection - SoMe integration - Blog solutions - Content that generates organic SEO - Chat support - Newsletter subscribtion - New Blog Info Notification
- 21. Scrolling to know more
- 22. Diabatix Website
- 23. Examples
- 24. SUBARU Example https://spark.adobe.com/page/9oEGmlED1v4cB/ Click on the link to see the Product page example with integrated CTA
- 25. Email Marketing ( Newsletters ) Influencer marketing ( Campaigns ) Implementation of Key Performance Indicators ( SMART ) Hashtag concept marketing ( #SubaruSunday )
- 26. Thank you !