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Success case- Donitas y café-Beleki.pptx

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Estrategias de mercadotecnia para revitalizar la marca.

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Jaime Soria Cervantes
 In charge of a student from Tecnológico de Monterrey: Julio Beleki  Came after a family trip to Las Vegas.  His idea came from a machine that prepared donuts he saw.  He created a business plan with support of acaemics.  His idea was to create a system of kiosks with a standard corporate image.
 He went to Walmart in order to be placed in one of its shops a selling point.  The outcome at first, came negative, but he didn’t give up his attempt.  After 6 months of fruitless efforts, he atended with his father and placed a Kiosk in Tláhuac under the name of “Ding Dong Donuts”  In 1999 they changed the name of the Brand because that name was recorded by Gamesa
 Walmart chain ended relationships with small companies where within their stores.  The entrepreneur admitted after this experience helped redefine the image and restructure how to market their products  He found a new offer in the Carrefour chain.  Initially it was difficult for even studied the degree.
 Beleki granted the first franchise in 2003 and, the following year, had already received 100 applications from interested investors.  Currently, Diaz Romero considers the internationalization of the company, but now the challenge is even greater, as the market begins to show a tendency towards products associated with nutritional health  With the support of his family, he focused his efforts on developing some "commercial locks" that would allow protected preserve the concept and brand identity.
Success case- Donitas y café-Beleki.pptx

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Success case- Donitas y café-Beleki.pptx

  • 2.  In charge of a student from Tecnológico de Monterrey: Julio Beleki  Came after a family trip to Las Vegas.  His idea came from a machine that prepared donuts he saw.  He created a business plan with support of acaemics.  His idea was to create a system of kiosks with a standard corporate image.
  • 3.  He went to Walmart in order to be placed in one of its shops a selling point.  The outcome at first, came negative, but he didn’t give up his attempt.  After 6 months of fruitless efforts, he atended with his father and placed a Kiosk in Tláhuac under the name of “Ding Dong Donuts”  In 1999 they changed the name of the Brand because that name was recorded by Gamesa
  • 4.  Walmart chain ended relationships with small companies where within their stores.  The entrepreneur admitted after this experience helped redefine the image and restructure how to market their products  He found a new offer in the Carrefour chain.  Initially it was difficult for even studied the degree.
  • 5.  Beleki granted the first franchise in 2003 and, the following year, had already received 100 applications from interested investors.  Currently, Diaz Romero considers the internationalization of the company, but now the challenge is even greater, as the market begins to show a tendency towards products associated with nutritional health  With the support of his family, he focused his efforts on developing some "commercial locks" that would allow protected preserve the concept and brand identity.