Success Factors Of New Product Introductions
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Success and failure of NPI are determined strongly by timing and its relation to segmentation and pricing. This in addition to the strategic use of cannibalisation are the reasons to check out this presentation base on a true life successful product introduction
Success Factors Of New Product Introductions
- 1. Success factors of New Product Introductions Timing and its relation to segmentation & pricing - the Keynote Remake - ... and its relation to cannibalisation @ReggyMortier @Barco @Vlerick @MarionDebruyne: Product Management @ the most Ghent-ile of cities May 23, 2011 1 Monday 30 May 2011
- 2. High success rate Secure timing Most beautiful All the others only yield a 4% success rate ! 2 Monday 30 May 2011
- 3. Crucial success factors Determine Control Secure 3 Monday 30 May 2011
- 4. Case: Three product lines of extreme displays 4 Monday 30 May 2011
- 5. For extreme conditions Monday 30 May 2011
- 6. On extreme platforms 6 Monday 30 May 2011
- 7. In extreme environments -46属C +71属C 100% humidity, interference, sand and dust 7 Monday 30 May 2011
- 8. @ extreme prices ? High End Market Segment - YK Euro - Low End Market Segment - XK Euro - 8 Monday 30 May 2011
- 9. thinLITE family 9 Monday 30 May 2011
- 10. Crucial success factor 1 Determine: to 鍖x or 鍖nd out precisely, calculate Product (Pro鍖t) Life Cycle - Monitoring 10 Monday 30 May 2011
- 11. Determine the right moment by monitoring the pro鍖t contribution ??? RED ??? Engineering?! Product Management?! 11 Monday 30 May 2011
- 12. New markets act on different timings Monday 30 May 2011
- 13. Lesson learned - Marketing to the rescue And thats not just the price thinLITE family 2003 2004 2005 2006 2007 2008 2009 2010 2011 Monday 30 May 2011
- 14. Product / Pro鍖t Life Cycle Analysis Emerging Market Segment - opportunity for segment leadership - Main Market Segment - Need for cost optimisation & portfolio extension - Low End Market Segment - Losing to disruptive, good enough competition - 14 Monday 30 May 2011
- 15. Crucial success factor 2 Control: be in command of, manage, restrain Product Line (Portfolio) Management 15 Monday 30 May 2011
- 16. Control by strategically using .... Cannibalisation 16 Monday 30 May 2011
- 17. Cannibalisation risk not so much unlike in the movies ... Lost Profit by Bad Cannibalisation at least for the product managers career ... which will be short-lived 17 Monday 30 May 2011
- 18. Hooray Ingrid, Kim and Stijn http://bit.ly/kn4bio Monday 30 May 2011
- 19. Hooray Ingrid, Kim and Stijn 19 Monday 30 May 2011
- 20. What about ...Youri try to get a copy of the Harvard case, really nice case (feel free to ping if you cant 鍖nd it) Monday 30 May 2011
- 21. What about ...Youri Monday 30 May 2011
- 22. What about the best in class, like ... Pieter Monday 30 May 2011
- 23. What about the best in class, like ... Pieter What is that ?!?! 23 Monday 30 May 2011
- 24. Cannibalise for maximum RETURN only BIO-MIMICRY story Secure Food For Offspring Eliminate - Procreation - Competition - Procreation - 24 Monday 30 May 2011
- 25. Cannibalise for maximum PROFIT only Chapter 11 Cannibalisation as competitive strategy 25 Monday 30 May 2011
- 26. NPI was 2 years 2 early Monday 30 May 2011
- 27. Crucial success factor 3 Secure Secure: make certain or safe, succeed in getting Customer Engagement & Phased Introduction 27 Monday 30 May 2011
- 28. Not only to avoid the Voice of the Customer TRAP ! by sharing & hence mitigating the risk of NPI 28 Monday 30 May 2011
- 29. But foremost to create customer delight ! 29 Monday 30 May 2011
- 30. Delight at lower cost Monday 30 May 2011
- 31. Phased intro (time/segment) to maximise total pro鍖t ! Emerging Market Segment Main Market Segment Low End Market Segment 31 Monday 30 May 2011
- 32. Determine the right moment by monitoring pro鍖t contribution Control the right moment by strategic cannibalisation Secure the right moment by customer engagement & phased introduction 32 Monday 30 May 2011