The document discusses ways for a development team to improve quality without hiring a separate QA team. It suggests focusing on perfecting the existing team by improving their responsibility, awareness, and communication. For responsibility, it recommends practices like code reviews and demonstrations. For awareness, it discusses using techniques like test-driven development and retrospectives. And for communication, it proposes standup meetings, demonstrations, and having developers support users to understand real needs. The overall message is that quality can be increased by teaching developers these skills and ensuring they take accountability through questioning and changing practices.