Social Media Strategy for Entrepreneurs
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Want to do more in less time on social media? Want meaningful connection with those who value, invest in and need you? Wherever your office is, it starts with you. Successiory empowers You with the 5-week E.A.S.Y. Social Media Strategy program. Entrepreneur, coach, consultant, author, speaker, because your personality is your brand, this program makes it all possible. Twitter, Facebook, LinkedIn, Google Plus and more on your schedule. Book Your Discovery Call today.
Social Media Strategy for Entrepreneurs
- 1. Welcome to Client Community Crystal-Marie Sealy, MBA President & Founder Social Media Strategy Consultant 14 March 2015 © Successiory 2015 • www.successiory.ca
- 2. Table of Contents Successiory Purpose & Values Services & Clients Success Stories Contact 14 March 2015 2© Successiory 2015 • www.successiory.ca
- 3. Successiory – My Story • Career Began. Ecology, HSE, Unilever. 2001 • Migrated solo to TO, Canada. Job offer. 2005 • Workaholism leads to Blackout #1. 2007 • Schulich MBA. 2008-10 • 5-min Paralysis & Blackout #2. 2009 • Working hard for my Own Clients. 2009-13 • Successiory Revised. Better Health. 2013-15 14 March 2015 3© Successiory 2015 • www.successiory.ca
- 4. Successiory – Philosophy Community starts Offline Focus is Community 1st Users – Fun, Info, Inspiration Entrepreneurs – offer those Promote 20%, Info 60%, Inspire 20% Focus – Clients, not Everyone Follow Content, not who Follows You 14 March 2015 © Successiory 2015 • www.successiory.ca 4 80/20 Strategy. Your Clients. Your Schedule.
- 5. Purpose & Values 14 March 2015 5© Successiory 2015 • www.successiory.ca Purpose Sustainable Client Community Best Practices Your Schedule Values Entrepreneur Community Pareto’s 80/20 Flexible Lifestyle
- 6. Services & Clients 14 March 2015 6© Successiory 2015 • www.successiory.ca • Strategy Program (5 weeks) • Consulting (Retainer) • Speaking & Workshops E.A.S.Y. Social Media • Consultants, coaches, authors, speakers • 4+ years in business, with clients already • Need social media but tight schedules Successiory Clients
- 7. Services & Clients • You with Successiory Create Strategy • Strategy aligns goals & your schedule • You Execute, Successiory Guides • Feasibility Debrief – Refine if needed • Manage Community – You or Successiory E.A.S.Y. Strategy Program 14 March 2015 © Successiory 2015 • www.successiory.ca 7
- 8. Services & Clients • Client Community on Entrepreneur Schedule • Social media – Role & Best Practices Signature Talk • Create Your Content Calendar (Jan) • Automation & Your Schedule (Mar) • (Online) Strategy by Channel Series (May) • Your Clients & Followers (Sept) • Content & Who You Follow (Nov) Signature Networking Workshops 14 March 2015 © Successiory 2015 • www.successiory.ca 8
- 9. Services & Clients 80/20 – Who & What Matter Most Genuine, Sustainable Client Community Social Media on Your Schedule No Room for Distraction, Overwhelm Connect wherever You are in the World 14 March 2015 © Successiory 2015 • www.successiory.ca 9 Optimize your Time & Energy. Ideal Clients 1st.
- 10. Services & Clients • Clarify: Goals, Audience, Tactics, Content. • Automate: Effective yet on Your Schedule. Why Strategy Matters • Why (Clients) Should Follow You. • Who You Follow – Content. Community Policy • Stay focused on why You’re there. • Avoid being Overwhelmed. Distracted. Ever-Changing Platforms 14 March 2015 © Successiory 2015 • www.successiory.ca 10
- 11. Success Stories • 90-93% of community closer to ideal client profile. Redefining Community • 80-91% reported social media kept event top- of-mind. Visibility • 60-90% increase in repeat clients due to social media. Repeat Business 14 March 2015 11© Successiory 2015 • www.successiory.ca
- 12. Contact Successiory •Calls: successiory.appointy.com •e: crystal-marie@successiory.ca •w: www.successiory.ca •e-news: eepurl.com/Xoa_D Book Your Discovery Call 14 March 2015 12© Successiory 2015 • www.successiory.ca