suchismita-roy-Strategic_Communication_Profile_Dec2016
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This document summarizes the professional experience and qualifications of Suchismita Roy. She has over 19 years of experience in strategic management, brand and marketing communications, corporate communications, and public affairs. She has worked with various multinational companies in industries such as agriculture, automotive, telecommunications, FMCG, and information technology. Currently, she works as the Director of Communications and Stakeholder Outreach at Crop Life India, a plant science industry association.
suchismita-roy-Strategic_Communication_Profile_Dec2016
- 1. S UC H I S M I T A RO Y Contact: +91-9971108193/ +91-9831176070/ +91-033-24613959 Email: suchismitaroy007@gmail.com/suchismita_roy@hotmail.com in.linkedin.com/in/suchismitaroy007 STRATEGIC MANAGEMENT PROFILE ¨C BRAND & MARKETING COMMUNICATIONS, CORPORATE COMMUNICATIONS, PUBLIC & CORPORATE AFFAIRS, CSR EXECUTIVE SYNOPSIS ? Profile: Strategic innovative professional with 19+ years of work exposure establishing brand and businesses with sales and Marketing plans marketing through brand building, creating marketing communications, aligning offline and online digital media platforms, media relations, reputation management, establishing CSR for multinational companies and Industry associations, spokesperson speaking ability, aligning business goals across global platforms to develop New Businesses & sustain developed markets. ? Exposure: To budget planning & management, Networking, Project Management, utilize Market Study reports, Scientific Communication, business processes and systems of large size companies, Corporate Brand Management Stakeholder Outreach, Media Relations, Media Planning& Buying, Content development, Reputation & Crisis Management, managing teams and Agencies, Corporate Communications, Public Affairs, Policy Advocacy Government Affairs, and business building, Digital & Social Media Planning & Content development, Corporate Social Responsibility. & Thought leadership communications for senior management across global platforms. Worked with global design & media agencies. NGOs. ? Industry Insights: Agriculture, Auto Manufacturing Telecom, Telecomm& Mobile, FMCG. Information Technology & Software, Direct Selling Crop Biotechnology, Crop protection, Agro-Chemicals. ? Strategic Skills : A team leader, coordinator, mentor, influencer, with team management skills to run & create industry specific projects, including internal and external stakeholder outreach programs with Branding, Content, Events, Market Collaterals, Policy Advocacy leading to Market development activities including Corporate Social Responsibility programs for long term sustainable growth as per vision, mission with scientific communication with success rate. ? Awareness on Internal Image building with Business Process: Food Security Index, Golden Rice Program, Kaizen, DPS (DuPont Production System)5S, TQM (Total Quality Management), TBM (Tata Business Management), Health, Safety, Ethical Business behavior, Child Labour Prevention programs in cotton fields. ? Content Focus & Agency Management: Collaterals, Brochures, Annual Reports, AVs & Newsletters. ? Established as a communications expert & speaker on acceptance of Crop Protection & Crop Biotechnology in Asia. ? Future Goals: - To help establish and sustain businesses with long term vision in any industry with global outreach, utilizing strategic initiatives. WORK EXPOSURE Crop Life India, New Delhi. Director- Communications & Stakeholder Outreach. A plant science industry Association, (affiliated to CropLife Asia & CropLife International) Strategic Initiatives: (Shifted to Crop Protection from Crop Biotechnology in June 2015- same affiliation) ? Developed a Public Relations strategy with perception management programs to garner positive reputation for the crop protection industry (agro-chemical) with seasoned media relations, scientific papers, and market study reports, utilizing social & digital media with a success rate of 50% from ground zero within 6 months. ? 30 % visibility of association increased as a Thought Leader with focus on Stakeholder Outreach for association members, managing spokesperson communication with media relations, brand building, Corporate Advertising, Media campaigns, Annual Reports AVs, fact sheets for external & internal stakeholders. ? Created Position papers with Crisis Communication focus targeting Policy Makers, Regulators, Scientists, Academia, Industry Associations, Farmer organizations & NGOs while leveraging the Media landscape. ? Lead sustainable projects on role of Honey Bee as Pollinators in India, Grow Safe Food Campaign, while representing the industry at international forums. Association for the Biotech Led Enterprises, New Delhi , Communications & Public Outreach Head for Crop Biotech in ABLE-AG, (affiliated to CropLife Asia & CropLife International) - (2013-2015, June) ? Public Outreach & Strategic Networking for crop biotechnology advocacy: Created a recognition platform, as the Nation¡¯s recognised industry lead on GM Crops/Crop Biotech acceptance of GM which increased to 60% in a year. ? Stakeholder & Partnership Management: Developed Partnerships while representing Crop Protection Industry at International & National Forums on Ag-Biotech Regulation, to increase positive public opinion to 50%. ? Reputation & Image Building: Integrated with Digital Media Agency, PR & Marketing agencies to develop scientific communication collaterals, position papers, crisis management, integrating social, digital and print for Media involving scientific community & policy makers to establish public credibility. ? Aligning Regional Business Plans: Integrating India Plans, Business Strategy, and Budgets with global plans. ? Part of Delegation and representation for India at the 9th Farmer Exchange program in Philippines-March 2015, including visit to IRRI (International Rice Research Institute Philippines). Represented India at the Regional Plant Biotechnology meet in Indonesia in March 2015. DUPONT PIONEER INDIA (PHI SEEDS PVT LTD), HYDERABAD Communications Manager India (Jun 2011 to July 2013), Agriculture Seeds Focus Areas:
- 2. ? Communication Strategy: Set up External & Internal Communications, Public Affairs, Community Relations, Brand Communications, Thought Leadership, Corporate Social Responsibility, Agricultural Biotechnology acceptance in India. ? Public Affairs & Networking: Providing strategic objectives for seminars to support Industry associations like FICCI, CII, ASSOCHAM, CropLife Asia, ABLE-AG for Seed input industry. ? Aligning Global Strategies with regional objectives: Coordinated with global communication & biotech regulatory teams for India and Asia on hybrids, varieties and biotech seeds on rice, maize, millets, sunflower, mustard, Bt-cotton, vegetables. ? Branding: Profiling of the organisation through media connects, sustainability programs, communication collaterals, Newsletter, website, Digital Media, while aligning DuPont Food Security Index. ? Media outreach and Policy advocacy: Developed farmer recognition programs For Child Labour Prevention in Cotton field production; hybrid rice production, maize development in India, millet research programs for increased adoption. ? Participated in the global Bio-Diversity conference of COP-MOP -6 (UN supported) representing the Industry Global Alliance as an ¡°Observer¡±, held in Hyderabad, India in October 2012. ? Developed Seed School Video in concert with Agriculture Extension dept. of Uttar Pradesh involving BBC & Ogilvy & Mather. UNITECH WIRELESS PVT LTD, (UNINOR) Senior Manager Corporate Communications (Nov 2009 ¨C Nov 2010) - Telecom Industry Focus Areas: ? Set up the Corporate Communications & Corporate Social Responsibility process for the Hubs prior to launching GSM Telecom Network for internal & external stakeholders for new telecom entrant in 4 circles. ? Strategic initiatives to develop Government Relations, Reputation Capital enhancement, Community Relations, NGO Management, Marketing Communications, Brand Communications, Media Relations, Public Affairs, Media management. ? Created an exclusive brand value for a new telecom entrant into the Indian competitive telecom market. Accomplishments: Created a Concept of Young achiever awards for brand association. ? Employee Connect: Utilized employees as gen x models & brand ambassadors, aligning and incorporating Core Values. ? Internal Communication: Created select visible and reliable `Awareness Building Mechanisms¡¯, through videos, intranet portal, E communications which was utilized in other regions.
- 3. TATA MOTORS LTD; NANO ¨C SMALL CAR PROJECT, PUNE, KOLKATA, SINGUR, Senior Manager Communications & Community Development (Feb 2008 ¨C May 2009)-Auto Manufacturing Focus Areas ? Drove the corporate communication initiatives by setting up the Internal & External Communication Process for the Greenfield Auto Manufacturing unit for ¡°NANO¡±; Plant Communications- Reinforcing the Vision, Mission, Core Values, and Tata Code of Conduct, Tata Business Excellence Model, Govt & Community Relations levels of employees through internal and external communication tools including media relations. ? Developed Internal Communication tools through online & offline media: Intranet & Website, House Magazines/ Newsletters. Specialised Kaizen Newsletters & Wall Magazines for Shop Floor communications in English and Vernacular targeting Blue Collar employees & used it as tools of Appreciation & motivation. ? Created and developed communication packages for CSR across employees, NGOs and local villages for manufacturing unit. ? Senior Management & employee communication: Created communication programs for sustenance of Town Hall Meetings, Communication meetings, Shop Floor meeting across all levels of employees. ? Arranged FAM Trips for Visiting International & National Govt Representatives, Parliamentarians, Journalists, Scholars AMWAY INDIA ENTERPRISES, Delhi, Kolkata, Guwahati, Bhubaneswar, Patna, Ranchi, North Eastern States Regional Corporate Communications & Corporate Social Responsibility Manager (Feb 1998 ¨C Feb 2008) - FMCG ? Founder employee to launch commercial operations, develop & source business through establishing new channels & partners for business augmentation for the Direct Selling Industry as entrant into the country. ? Created the concept of Corporate communications, Media Relations, Corporate Social Responsibility, Stakeholder Management, External & Internal Communications, crisis Management, Government Relations, Marketing Communications, Brand Management, Event Management, Brand building and Product Launches across 17 states. ? Developed Communication Skills Workshop for key influencers for Direct Selling industry. ? Acting Editor for Newsletter, Intranet & Internet web sites, Qualitative Employee Communication inputs to internal Customers, Employee Brand Communications, and Presentation on Corporate & Business Updates to internal stakeholders. ? Media planning & Advertising through Print Radio, TV, Web, contemporary media. ? Established Direct Selling Industry as a new entrant to India. Relationship Management with Industry Bodies & Associations, Consumer Affairs, Trade Associations, Govt. & Administration & NGOs. CREDENTIALS Academics: ? Leadership Management Certified Course at IIM Lucknow, on ¡°Strategic Corporate Communications " 2002. ? MBA (Marketing), IISW&BM, University of Calcutta(1997) ? Post Graduate Diploma in Public Relations and Communications Management, Bhawans Institute of Communication & Management, Calcutta. Bharatiya Vidya Bhawan (1994) ? BSc (Physiology, Zoology & Botany), Calcutta University (1990) ? Secondary & Primary Education : Loreto Day School, Kolkata Projects/ Courses ? Software Marketing- Project titled ¡°Identifying the Needs of a Real ¨CTime Accounting Software- A Market Feedback". ? Communications & Public Relations ¡°The Role of Public Relations in the Changing Economic Scenario". ? Market Survey on Direct Selling , Auto Manufacturing Companies & Consumers ? Project Handling for Brand Management activities & Training on Management Development programs. ? Attended Certified Course at the "Workshop on Corporate Communications Strategy" at IIM Lucknow. ? Certificate course from Del Carnegie Training Institute on Leadership & Team Building. Other Activities: ? Published Authored article in The Statesman, dated 15th July, 2007, page 5-Special supplement-8th Day. Topic: Titled ¡°SMART DEAL¡± Network marketing as a Career option. ? Faculty for Communication Professionals on Scientific communications. ? Conducted Communication & Public Speaking Training programs at Vivekananda Institute of Human Excellence (VHE), ? Hobbies & Interests : Music , Photography, Trekking, Adventure sports, Travelling, Social Work, Sports- Basketball, Swimming, Gardening, Quiz, Debating, Reading, Writing, Philately Voluntary Services. ? Member of Public Relations Society of India & Press Clubs, Voluntary Organizations. ? Voluntary Services to Ramakrishna Math & Mission, , World Renewal Trust, Brahmakumaris. PERSONAL DOSSIER Languages Known : English, Bengali, Hindi and German Permanent Address : 14 Ballygaunge Station Road, Flat 2G, Front Block , Surya Fern Enclave, P O Ballygaunge, Kolkata 700019, West Bengal, India Ph : +91-033-24613959 Current Address : c/o Hari Chand, B/5 Sanwal Nagar( Sadiq Nagar) Ist Floor, Andrews Gang, New Delhi 110049.