Summary data
- 1. Summary Data: Survey of Alibaba Customers on their Perceptions on the Impact of Non- Cash Transaction Payments and Internet Connectivity on the Use of Internet Marketing in New Product Launch: George Janata, March 30th 2012. The following survey questionnaire was administered to 250 registered users of two Alibaba sites: Taobao Marketplace, a B2C site, and Taobao Mall, a C2C site. The questionnaires were structured and were administered using e-mail during the months of March to May 2012. The questionnaire was structured, and made use of closed questions designed basing n the five-point Likert scale. Survey Questionnaire: 1. Personal Details: a. Name.. b. Age. c. Geographical location. d. Educational Level 2. Have you ever tried to market a new or used product using the Taobao Marketplace / Taobao Mall? Please tick the appropriate box below: New product Used product 3. How do you rank the effectiveness of the Taobao Marketplace / Taobao Mall as a marketing instrument? Very high High Neither high nor low Low Very low 5 4 3 2 1 4. Do you think that the non-cash transaction payment system in China is adequate? Please tick either of the two boxes below:
- 2. Yes No 5. If your answer in question 3 above is yes, how would you rate the adequacy of Chinas non-cash payment transaction systems? Please respond by ticking in the appropriate box below: Very high High Neither high nor low Low Very low 5 4 3 2 1 6. What is your level of trust or confidence in Chinas online payment systems? Please indicate your response in the appropriate box below: Very high High Neither high nor low Low Very low 5 4 3 2 1 7. What reason would you give to support your answer in the question above? Please elaborate . 8. Internet access costs in china are high. Please indicate the extent to which you agree with this statement by ticking the appropriate box below: Strongly agree Agree Neutral Disagree Strongly disgaree 5 4 3 2 1 Out of the 250 questionnaires sent out 150 usable responses were collected, and the data is summarized as shown in the tables below: Table 1: Perceptions Regarding the Adequacy of Chinas Non-Cash Payments Transaction System: Response Number of Respondents Very high 22 High 28 Neither high nor low 56 Low 16 Very low 28 The table and column graph below show how these respondents ranked the effectiveness of the C2C and B2C sites in generating the desired outcomes: Table 2: Perceptions about the Effectiveness of Alibabas C2C and B2C Sites:
- 3. Response Number of Respondents Very high 40 High 20 Neither high nor low 52 Low 26 Very low 12 Table 3: Respondents Perceptions Concerning Trust in Chinas Online Payment Systems: Response Number of Respondents Very high 13 High 30 Neither high nor low 21 Low 52 Very low 34 Table 4: Perceptions Concerning Internet Access Costs: Response Number of Respondents Strongly agree 22 Agree 41 Neutral 43 Disagree 22 Strongly disagree 23 As the data shows, most users of the site regard Chinas non-cash payment systems to be inadequate, and internet access costs to be high. All the same, and perhaps paradoxically, most users thought that the Alibaba sites were very effective in the marketing of new and used products. Further analysis is required on this data for more useful conclusions to be made.