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Summer camp

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IBIS STUDIO LC
IBIS STUDIO LC

The document provides 10 tips for increasing enrollment in summer camps: 1) Communicate the camp's purpose and basic itinerary to ease parents' and kids' concerns. 2) Commit to a marketing plan with a direct goal of attracting campers. 3) Embrace social media by posting pictures and videos of camp activities. 4) Maintain a meaningful blog about topics relevant to campers and parents. 5) Work with local schools to promote specialty camps. 6) Distribute flyers locally to introduce the camp. 7) Collect email addresses to facilitate ongoing communication. 8) Build a simple, searchable website with camp information. 9) Host community events for parents to learn about the camp. 10) Offer discounts to returning

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10 TIPS ON HOW TO INCREASE ENROLLMENT IN YOUR SUMMER CAMP
COMMUNICATE A CLEAR PURPOSE Parents and kids that are new to the summer camp experience will take comfort in knowing the camp’s basic itinerary before they arrive. 1
COMMIT TO A SUMMER CAMP MARKETING PLAN A summer camp marketing plan isn’t something you can make up as you go along. It needs to follow a strategy that has a direct goal of bringing campers to you. 22
EMBRACE SOCIAL MEDIA Open camp accounts on Facebook, Twitter, Pinterest, and even video accounts on YouTube. Posting pictures and videos of kids interacting at camp will make it more appealing, and let new prospects who find you via the Internet know who you are. 3
HAVE A MEANINGFUL BLOG Blogs are a great way to draw in people who share the values of your camp, or who need valuable information on topics, such as safe sun practices or something else directed toward the niche of your camp 4
WORK WITH THE SCHOOLS Schools are filled with potential campers. Find a way to make working with the school to introduce your camp to kids a win-win situation. Offer to host a field day, or talk to a music or science class to promote a specialty camp. 5
HIT THE PAVEMENT Things like paper flyers hand delivered to local businesses may seem “old school”, but that can be appealing as well. Taking the time to introduce your camp to local businesses individually is good for the integrity of your camp and can help you sustain a positive reputation. 6
ASK FOR EMAIL ADDRESSES Email can be a very effective marketing tool. Whenever possible, leave a space on permission forms or sign up sheets for email addresses, so you can always communicate with campers and their parent or guardians. 7
BUILD A CAMP WEBSITE A simple website that can be found through a search is another way to give new campers and parents information, and provide regular campers with a frame of reference to easily refer friends 8
ORGANIZE COMMUNITY EVENTS Summer camps are an investment, and parents like to know what they are getting. Hosting low key events, such as pizza parties or car washes give parents an opportunity to ask questions about your camp. 9
OFFER REFERRAL DISCOUNTS Let returning campers get a discount off the summer camp fee if they bring along a friend who is new to the camping experience. 10

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Summer camp

  • 1. 10 TIPS ON HOW TO INCREASE ENROLLMENT IN YOUR SUMMER CAMP
  • 2. COMMUNICATE A CLEAR PURPOSE Parents and kids that are new to the summer camp experience will take comfort in knowing the camp’s basic itinerary before they arrive. 1
  • 3. COMMIT TO A SUMMER CAMP MARKETING PLAN A summer camp marketing plan isn’t something you can make up as you go along. It needs to follow a strategy that has a direct goal of bringing campers to you. 22
  • 4. EMBRACE SOCIAL MEDIA Open camp accounts on Facebook, Twitter, Pinterest, and even video accounts on YouTube. Posting pictures and videos of kids interacting at camp will make it more appealing, and let new prospects who find you via the Internet know who you are. 3
  • 5. HAVE A MEANINGFUL BLOG Blogs are a great way to draw in people who share the values of your camp, or who need valuable information on topics, such as safe sun practices or something else directed toward the niche of your camp 4
  • 6. WORK WITH THE SCHOOLS Schools are filled with potential campers. Find a way to make working with the school to introduce your camp to kids a win-win situation. Offer to host a field day, or talk to a music or science class to promote a specialty camp. 5
  • 7. HIT THE PAVEMENT Things like paper flyers hand delivered to local businesses may seem “old school”, but that can be appealing as well. Taking the time to introduce your camp to local businesses individually is good for the integrity of your camp and can help you sustain a positive reputation. 6
  • 8. ASK FOR EMAIL ADDRESSES Email can be a very effective marketing tool. Whenever possible, leave a space on permission forms or sign up sheets for email addresses, so you can always communicate with campers and their parent or guardians. 7
  • 9. BUILD A CAMP WEBSITE A simple website that can be found through a search is another way to give new campers and parents information, and provide regular campers with a frame of reference to easily refer friends 8
  • 10. ORGANIZE COMMUNITY EVENTS Summer camps are an investment, and parents like to know what they are getting. Hosting low key events, such as pizza parties or car washes give parents an opportunity to ask questions about your camp. 9
  • 11. OFFER REFERRAL DISCOUNTS Let returning campers get a discount off the summer camp fee if they bring along a friend who is new to the camping experience. 10