ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Summer initiative final

?
?
1
123jaga45

This document outlines Aggie Johnson's plan to market their education abroad (EA) program at their institution. Their goal is to increase awareness of EA programs and enrollment in their Peru program. Their plan includes creating visual materials like posters and a website; networking with other faculty; holding an informational meeting with an alumni speaker; and participating in an EA fair. By December, they will evaluate if their marketing efforts increased enrollment in the Peru program and aim to contribute to a permanent EA marketing plan.

1 of 11
Download to read offline
Summer Initiative: Marketing My EA Plan Aggie Johnson Academy 10
Rationale This plan emerges from an analysis of past experiences, student low enrollment, and minimal involvement of STA Office in marketing EA programs at my institution. As the Faculty-Led Manual states, it is a faculty responsibility to publicize the program. How to increase the number of participants in EA is my big concern. I would like to focus on a few actions and do them well this year and eventually add more in the future.
¡°Faculty will want to develop some items to publicize their program abroad. The Study Abroad Office will provide: 1/ space on its website announcing your program ¡­ 2/ a one-page email that advertises all study abroad trips. 3/ once a year an opportunity to talk to students about their programs¡±. ¡°Any additional publicity you may want is your responsibility¡±. (Faculty-Led Manual p.13)
Learning Plan Objective To give exposure to EA and to increase awareness of EA programs Summer Initiative Preparing a marketing plan to promote education abroad at my Institution.
Create Visuals Networking Informational Meeting Invite a guest speaker EA Fair
Create Visuals: A/ Posters for EA in general and for specific program I offer in 2014-Peru. This one was made by an EA alumna. B) STA in Peru website https://johnsona25.wix.com/cusc o2go and it is already synchronized to the college STA website. C) Additionally, I created an informational flyer for Program in Peru for distribution during Informational meeting & STA Fair.
Networking with the faculty from other departments: International Studies, English Major, Education to start.
Invite alumni (former EA participants) as a guest speaker to talk in my classes
Summer initiative final
Participate in EA Fair on campus by setting up an informational booth to promote the Peru program
Conclusion I hope to implement my plan during the fall semester and work on it during the academic year. By December, I should have a sufficient number of students enrolled and committed to participate in the Peru program to be able to evaluate the effectiveness of my plan. Based on this experience of planning and evaluation, I hope to contribute to setting up a more permanent marketing plan for faculty-led study abroad programs at Flagler College.

More Related Content

Summer initiative final

  • 1. Summer Initiative: Marketing My EA Plan Aggie Johnson Academy 10
  • 2. Rationale This plan emerges from an analysis of past experiences, student low enrollment, and minimal involvement of STA Office in marketing EA programs at my institution. As the Faculty-Led Manual states, it is a faculty responsibility to publicize the program. How to increase the number of participants in EA is my big concern. I would like to focus on a few actions and do them well this year and eventually add more in the future.
  • 3. ¡°Faculty will want to develop some items to publicize their program abroad. The Study Abroad Office will provide: 1/ space on its website announcing your program ¡­ 2/ a one-page email that advertises all study abroad trips. 3/ once a year an opportunity to talk to students about their programs¡±. ¡°Any additional publicity you may want is your responsibility¡±. (Faculty-Led Manual p.13)
  • 4. Learning Plan Objective To give exposure to EA and to increase awareness of EA programs Summer Initiative Preparing a marketing plan to promote education abroad at my Institution.
  • 6. Create Visuals: A/ Posters for EA in general and for specific program I offer in 2014-Peru. This one was made by an EA alumna. B) STA in Peru website https://johnsona25.wix.com/cusc o2go and it is already synchronized to the college STA website. C) Additionally, I created an informational flyer for Program in Peru for distribution during Informational meeting & STA Fair.
  • 7. Networking with the faculty from other departments: International Studies, English Major, Education to start.
  • 8. Invite alumni (former EA participants) as a guest speaker to talk in my classes
  • 10. Participate in EA Fair on campus by setting up an informational booth to promote the Peru program
  • 11. Conclusion I hope to implement my plan during the fall semester and work on it during the academic year. By December, I should have a sufficient number of students enrolled and committed to participate in the Peru program to be able to evaluate the effectiveness of my plan. Based on this experience of planning and evaluation, I hope to contribute to setting up a more permanent marketing plan for faculty-led study abroad programs at Flagler College.