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Sumner Resorts
Harrah’s Kansas:
The Best Plan By Every Measure
Delivering GREATER Benefits to
Sumner County and Kansas

Nancy Seitz
Sumner Gaming & Resorts

Sumner Resorts Harrah’s Kansas:
Delivering the Most Benefits to Kansas
• MORE revenue to Sumner County and the State of
Kansas
• MORE tourists to Kansas
• MORE amenities
• GREATER capital investment
• GREATER economic growth in Kansas
• GREATER reinvestment in the community
• GREATER community support for the project
• BEST location

Sumner Resorts Harrah’s Kansas:
The best plan by every measure.

Bruce Christenson
Sumner Gaming & Resorts

Sumner Resorts Harrah’s Kansas
• Sumner Gaming Joint Venture, L.C., combining a
trusted Kansas developer with the best casino
resort manager
– Sumner Resorts – local Kansas developer
• Bruce Christenson
• Bruce McPherson
• Mike McPherson
• Nancy Seitz
• James Walker
• Jeff Ungerer
– Harrah’s Entertainment – the world’s largest, most
socially responsible and generous company in the
industry
– Local community

Anticipated Project Funding

Harrah's Additional
Kansas Development Total
Project Debt $330 $56 $386
Sumner Gaming Equity $79 $19 $98
Harrah's Equity $76 0 $76
Total $485 $75 $560

In millions of dollars.

A Proven Kansas Developer

• Developing in Kansas and the Midwest since
1987
• 3,000,000 square feet of retail completed/under
development including the Derby Marketplace
• Over 4,000 multi-family units, numerous single
family developments
• Sumner Resorts Harrah’s Kansas is the only
Sumner County proposal put forth by a Kansas
developer

Why we selected Harrah’s
Entertainment
• #1 Destination Entertainment Provider in the
World
– Successful track record in building tourism related to
casino resorts
– Fortune 500 ranks Harrah’s Entertainment #1 in
casino industry
– Serve more guests annually than any other
entertainment company
– Harrah’s has established relationships with the
biggest names in the entertainment business
– Business Week ranks Harrah’s as the most generous
company in the US (by % of pretax profit)
– The leader in responsible gaming programs

Charles Atwood
Vice Chairman of the Board
Harrah’s Entertainment

Harrah’s Kansas: We have secured
rights to more than 650 acres

Driving Tourism through
compelling offerings
• 18 hole championship golf
course
• 13,000 square foot resort pool
and a second private VIP pool
• 365 hotel rooms, including 30
suites and 5 private pool villas
• 5 restaurants and 3 themed
lounges
• Outdoor amphitheatre for music
concerts
• 30,000 square feet of convention
space
• World-class casino with 2,000
slot machines, 50 table games
and a World Series of Poker
poker room

Greg Schwerdt
Schwerdt Design Group

Paul Steelman
Steelman Designs

Harrah’s Kansas:
The Links at Harrah’s Kansas
• 18 hole championship course
• Adjoining residential development planned
• School of Golf

Harrah’s Kansas:
The Pool and Spa
• Large pool, a third of an acre
• Private pool for luxury pool villas
• Pool deck café
• Luxurious spa

Harrah’s Kansas:
Guest Accommodations
• 365 hotel rooms
– 5 luxury 2 - 3 bedroom pool
villas
– 30 well-appointed suites
– 140 premium rooms
– 190 limited service rooms

Harrah’s Kansas:
Restaurants and Lounges
• Five restaurants with a variety of
price points to please every taste
and budget
• 3 themed lounges
• Unique signature celebrity outlets

Harrah’s Kansas: Entertainment

• Exciting outside amphitheatre
– Will accommodate 5,000 people
• Indoor entertainment space
that can seat 1,500
– 30,000 square feet of convention
space will also be used as
entertainment space
• Thrilling Cabaret for dancing
and cocktails
• Only Harrah’s can leverage
existing relationships with the
world’s most powerful brands
to assist in the programming

Harrah’s Kansas:
Conferences and Conventions
• Over 30,000 square feet of convention space
• 120,000 existing relationships with the nation’s top
organizations that will be leveraged to immediately
bring in convention business to Harrah’s Kansas

Harrah’s Kansas- The Casino
• A Las Vegas resort quality casino
• 2,000 slots
• 50 table games for blackjack, roulette and
poker
• World Series of Poker Room that will host
WSOP sanctioned events

Harrah’s Kansas: Leveraging Powerful
Industry Relationships
Established relationships with global brands
– Harrah’s in Tunica just opened a Paula Deen restaurant
– In North Kansas City and in Las Vegas we offer Toby Keith’s I Love this Bar
& Grill
– Bossier City’s Horseshoe recently opened the first Country Music Television
(CMT) Crossroads
– Butch Harmon’s headquarters for his world famous golf school is at our Rio
Secco course in Las Vegas
– All have expressed interest in helping us deliver amenities that will add to
the nation-wide appeal of the resort

When Sumner Resorts Harrah’s
Kansas Will Deliver
Current anticipated schedule:
• Contract awarded, August 2008
• Development begins, November 2008
• Construction completed, mid-year 2010
• Sumner Resorts Harrah’s Kansas opens and
begins generating revenue for Kansas and Sumner
County, August 2010

John Payne
President of the Central Division
Harrah’s Entertainment

Harrah’s Properties are #1 or #2 in
Each Major Market

#1
#1 #1 Chicagoland
Reno / Lake Tahoe Council Bluffs
#1
#1 Atlantic City
St. Louis
#2
Las Vegas #2
Kansas City
#1 Southern Illinois/
#2 Southern Indiana
Laughlin #1 #1

Tunica
Bossier City #1

Legend Biloxi
HET property #1
New Orleans
Major gaming market

Harrah’s Kansas: Delivering MORE to
Kansas through operational excellence
Harrah’s is the world’s
biggest casino
entertainment manager
– Harrah’s owns some of the
industry’s most powerful
brands
– The industry’s largest
customer loyalty program,
Total Rewards
• Harrah’s Kansas will leverage
this global database of 40
million to draw customers from
around the country

Driving Tourism Through Operational
Experience and Capabilities
• Sumner Resorts Harrah’s Kansas
will deliver more than 3 million
visitors annually leveraging
sophisticated tools that no other
manager can deliver
– Total Rewards, 40-million member
customer loyalty database
– Expect to leverage Harrah’s national
air charter program to bring guests to
Harrah’s Kansas
– Current list of 120,000 organizations
to program the 30,000 square feet of
convention space

Total Rewards
• The industry’s largest customer loyalty program, over
40 million members
• Enables Harrah’s to drive tourism throughout our deep
network of properties

Total Rewards Ensures Nation
Wide Appeal of Resorts
Example of the Power of Total Rewards.
40% of Harrah’s Council Bluffs guests are from
>100 miles away.

Minneapolis/St. Paul $347K
Sioux Falls $336K
Chicago $580K

Topeka $180K Kansas City $916K
Denver $301K
Wichita $114K

LA area $152K Atlanta $78K
Dallas/Ft. Worth $295K

Houston $216K

Total Rewards Ensures Nation
Wide Appeal of Resorts
Example of the Power of Total Rewards.
37% Horseshoe Indiana guests are from
>100 miles away.

Minneapolis/St. Paul $120K Green Bay $709K

Chicago $1.2M
New York $303K
Kansas City $966K
St. Louis $379K
Washington$298K

Nashville $2.5M Knoxsville $2M
LA area $237K Atlanta $864K
Dallas/Ft. Worth $438K

Houston $461K

Tampa $310K

Total Rewards Case Study
• In 2004 Harrah’s acquired the
Horseshoe properties from Jack Binion
• Same properties, in the same locations are
now generating 14% more in revenue
then under the previous management
• Within the first 12 months of implementing
Total Rewards:
– Harrah’s boosted the number of customer trips
to Horseshoe properties
– Harrah’s increased new visitation to Horseshoe
properties

3 Million Total Rewards Members
Within a 3 Hour Drive
We already
know
3 million
customers
within a
3 hour drive
of our
Mulvane site.
Mulvane

Each ring = 25 miles.

National Air Program
Improved Customer Service –
Reliable Customer Journey
• Provides Harrah’s Entertainment
with the ability to fly customers to
our properties
• Strategic relationship with charter
airline
Program Objectives
• Enter new markets and acquire new
players
• Increase occupancy at targeted
properties

Harrah’s Kansas: A responsible resort
manager for Kansas

Regulatory Compliance Overview
• Over 70 years of exemplary regulatory compliance in 16 unique
jurisdictions
• Harrah’s Entertainment is dedicated to maintaining the highest ethical
standards
• Harrah’s has enterprise-wide compliance program that is overseen by
the Chief Compliance Officer
• Compliance program contains a wide variety of policies that set forth
the company’s focus on compliance with all laws, not just gaming laws
• All employees are trained, each property has a compliance director
and a compliance committee
• Enterprise-wide compliance committee reports directly to the audit
committee of the Board of Directors

Harrah’s Kansas: A responsible
resort manager for Kansas
• First casino company to recognize,
operationally address problem
gambling
– Harrah’s programs serve as models
for entire industry
• Funded creation of first national
helpline for problem gambling
• Received first corporate award given
by National Council on Problem
Gambling
• Regularly contribute to and assist
international, national and local
problem-gambling agencies
• First to offer nationwide self-
exclusion, self-restriction
• Commitment to effective responsible
gaming training for all employees

Harrah’s Kansas:
A neighbor you want in Kansas
• Harrah’s actively supports
non-profit organizations in
EVERY community where we
operate
– Giving over $1.5 million each
week to non-profits, Harrah’s is
committed to making each and
every community in which we
operate a vibrant place to live
and work
– Named #1 to Business Week’s
list of most generous
companies (by % of pretax
profit)

Harrah’s Kansas:
Employer of Choice
• Harrah’s Kansas will create 2,240
jobs
• Harrah’s offers competitive wages
• Compensation includes full benefit
packages (medical, dental, flex
spending accounts for employees
and dependents, 401K, etc.)
• Harrah’s offers opportunities for
advancement
• Tuition reimbursement
Just ask our North Kansas City team
Harrah’s NKC recently won
“Best Place to Work in Kansas City”

Paula Deen
• New York Times best selling
author
• Two-time Emmy Award
winning Food Network Star
• Food Network shows include:
Paula’s Home Cooking,
Paula’s Party, Paula’s Best
Dishes
• The magazine, Cooking with
Paula, hit the news stands in
2006

Paula Deen Buffet in
Harrah’s Tunica

Michael French
PricewaterhouseCoopers

The Best Plan by Every
Measure and Every Report
• Experts for the Kansas Lottery
Commission and Facility Review Board
agree that Harrah’s Kansas will generate
the most revenue for the State of
Kansas
• Christiansen Capital projects Harrah’s
Kansas to generate at least $8M more
each year for the state and more than
half a million dollars more to Sumner
County
• Cummings Associates projects at least
$7M more each year for the state and
over $800K more each year for Sumner
County
• Wells Gaming Research projects a
Mulvane location will generate $50-60
million more in total revenues

Harrah’s Kansas: MORE Revenue
Christiansen Capital Report
Harrah’s Kansas Penn Marvel

Revenue to the $49 M $41 M $36 M
State
Revenue to $2.24 M $1.66 M $1.66 M
Sumner County

Cummings Report
Harrah’s Kansas Penn Marvel

Revenue to the $45 M $38 M $34 M
State
Revenue to $2.37 M $1.53 M $1.53 M
Sumner County

Harrah’s Kansas: Realizing the Spirit of
Senate Bill 66

The MOST
Revenue for
Driving MORE BEST Interest
Largest Initial Kansas &
Tourism to of the State
Investment Sumner Co.
Kansas of Kansas
• $560 million • More than 3 million • $74 million in tax • Financially stable
projected budget visitors to Harrah’s receipts to the state applicant
• Control over 650 Kansas annually of Kansas, local • Experienced
acre site counties and host manager
city
• Future master • Responsible, good
planned • $22 M in property neighbors
development and other taxes – EMS station
bringing the total • Kansas developer
investment to over
$1 billion.
48

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