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INTODUCTION
 A wrong decision is your best guess when you have no
way of knowing.
 Example - (Door No. 1 vs. Door No. 2)
 A bad decision is the wrong call with the facts staring
you in the face
 Example – (Launching a space shuttle, for instance,
when engineers have warned you of nearly certain
failure .Bad decisions are unforced errors.)

CASE : MASSIVE
MISMANAGENMENT AT SUNBURN
PUNE 2016

SUNBURN
 Sunburn is a commercial EDM (electronic dance
music)
 Festival held in the hills of Kesnand , Pune . It was
previously in Vagator, Goa, India every year.
 It is Asia's largest music festival.
 The festival is an combination
of Music, Entertainment, Food and Shopping

CAUSE
 Sunburn organizers posted on their Facebook
page that Goa had been a great venue for nine
years and they received full support from the state
and everyone there.
 Minister of Tourism for Goa claimed that the
permissions would be given as soon as the organizers
cleared their dues of Rs 2 crore with the police
department.

 Dilip Parulekar claimed that while his government
was open to holding EDM festivals such as Sunburn in
Goa, he couldn’t give a go-ahead till the police
department’s dues were cleared.
 Facing an impasse, Sunburn organizers announced
they would move to Pune. But this was just the
beginning of their troubles.

OUTCOME
 Crowds at Sunburn Pune are smaller as compared to
its Goa edition.
 A group of villagers even held a dharna at the foot of
the hill where Sunburn is being held.
 The venue stands at the top of the hill and can be
accessed by a winding road, which sees considerable
traffic jam.
 several people to ditch their cars at the foot of the
hill and walk all the way up.

 It has taken people as many as two hours to collect
their passes .
 The box office, which was located at the bottom of the
hill, was four kilometers away from the main venue,
which was set on the hilltop.
 There were also network issues, so people found it
difficult to book cabs at the end of the day.
 The walk downhill in the dark also raised safety
concerns.
 No liquor in bar on day 1

SANATAN SANSTHA PULL ALL
STOPS TO CANCEL SUNBURN

OVERVIEW
Sunburn
Festival
2007 2008 2009 2010
Attendees 10 20 350 495
Artists 36 45 66 92
Local
audience
15 35 45 60
National
audience
5,500 25,000 38,000 93,215
International 3,000 6,500 32,000 42,075
Fan Base 3,000 6,500 32,000 50,000
Stalls 10 30 65 90

IMPLIMENTATION OF
MANAGENMENT
 Organising is the process of defining and grouping
the activities of the entire process and establishing the
authority and relationship among them.
i. No liquior on day 1 .
ii. No street lights
iii. Network problem

 planning is a management process, concerned with
defining goals for company's future direction and
determining on the missions and resources to achieve
those targets.
i. The venue was on top of the hill it was difficult for
some people to reach there.
ii. No proper parking place .
 https://youtu.be/KlJAiwwGHMg

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Sunburn festival

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Sunburn festival