sunglasses-brands-in-india-gaurav-thakur
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Sunglasses have existed since Roman times when Emperor Nero used emeralds to watch gladiator fights. They evolved to include polarized lenses in the 1930s. Today the sunglasses market in India is estimated at Rs. 4.8 billion and projected to grow to Rs. 11 billion in five years. Popular brands sold in India include Ray-Ban, Oakley, and Fastrack. Ray-Ban was introduced in 1937 for the US Army and gained popularity through use by celebrities in films like Top Gun and Men in Black. It has an estimated 50% market share in India.
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sunglasses-brands-in-india-gaurav-thakur
- 2. SUNGLASSE B S RANDS IN INDIA Prepared by: Kaushal thakur Roll-166
- 3. Definition: Sunglasses are a visual aid which feature lenses that are colored or darkened or polarized lense to protect the eyes from the direct sun's glare. 3 Product & Brand Management 03/21/13
- 4. Evolution of sunglasses In Roman times, Emperor Nero watched gladiator fights through emeralds. 12th Century invention in China. Used imperfection heavy quartz and made primitive frames. 4 Product & Brand Management 03/21/13
- 5. 1929 - Sam Foster, founder of the Foster Grant company sold the first pair of Foster Grant sunglasses in Atlantic City, New Jersey. 1936 - Sunglasses become polarized, Ray Ban began using Edwin H. Land Polaroid filter. 2004 - Oakley, eyewear company developed Thump, sunglasses with built-in digital audio player. 5 Product & Brand Management 03/21/13
- 6. The sunglasses market is estimated at Rs 4.8 billion. It is projected to grow over Rs 11 billion in the next five years.. World wide 6 Product & Brand Management 03/21/13
- 7. A禽鴛禽粥皆 BOTTEGAVENET DIESEL - 55DSL ALAIN MIKLI A DKNY ALEXANDER MCQUEEN BRACCIALINI DOLCE & GABBANA ALVIERO MARTINI BROOKSFIELD DONNA KARAN ARNETTE BULGAR DUNHILL BALENCIAGA BURBERRY EMPORIO ARMANI BIKKEMBERGS BYBLOS ERMENEGILDO ZEGNA BLUEBAY CALVIN KLEIN ESCADA BLUGIRL CARRERA ETRO BLUMARINE CEBE EXTE' BOLLE' CELINE FAST TRACK BOTTEGA VENETA CERRUTI FENDI BRACCIALINI CESARE FERRAGAMO BROOKSFIELD PACIOTTI FERRARI BULGAR CHLOE FILA BURBERRY CHRISTIAN DIOR FOSTER GRANT CK FRANKIE MORELLO DIESEL FURLA GIORGIO ARMANI GIANFRANCO FERRE' 7 Product & Brand Management 03/21/13
- 8. MANDARINA DUCK PAUL SMITH GIORGIO ARMANI MARC BY MARC PERSOL GIVENCHY JACOBS PIERRE CARDIN GUCCI MARC JACOBS PIRELLI GUESS MAUI JIM POLICE HUGO BOSS - MAX MARA POLO RALPH LAUREN MAX&CO. PORSCHE BOSS MERCEDES PRADA HUGO BOSS MICHAEL KORS PRADA SPORT HUGO MIKLI PUCCI ICEBERG MISS SIXTY RAY-BAN JEAN MISSONI REPLAY MIU MIU REVO PAUGAULTIER MONT BLANC ROBERTO CAVALLI JECKERSON MOSCHINO RODENSTOCK JIMMY CHOO NIKE ROMEO GIGLI JOHN RICHMOND NINA RICCI RUDY PROJECT JUST CAVALLI OAKLEY SERENGETI OLIVER PEOPLES SILHOUETTE KENZO OXYDO SMITH OPTICS LA PERLA STING LES COPAINS LEVI'S 8 LOZZA Product & Brand Management 03/21/13
- 9. SWAROVSKI TAG HEUER TIMBERLAND TOMMY HILFIGER VALENTINO VERSACE VERSUS VIVIENNE WESTWOOD VOGUE VUARNET WEB YVES SAINT LAURENT ZERORH+ 9 Product & Brand Management 03/21/13
- 10. 10 Product & Brand Management 03/21/13
- 11. Ray Ban Balloon story (Lieutenant John MacCready) Founded in 1937 by Bausch & Lomb. They were introduced for the United States Army Air Corps. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported 1.2 billion dollars. 11 Product & Brand Management 03/21/13
- 12. Reasons for success Polaroid Technology. 12 Product & Brand Management 03/21/13
- 13. 13 Product & Brand Management 03/21/13
- 14. 14 Product & Brand Management 03/21/13
- 15. Usage by Hollywood actors and many more celebrities. For example. 15 Product & Brand Management 03/21/13
- 16. Tom Cruise in Top Gun. 16 Product & Brand Management 03/21/13
- 17. Men in Black 17 Product & Brand Management 03/21/13
- 18. The Legendary Michael Jackson 18 Product & Brand Management 03/21/13
- 19. Barack Obama 19 Product & Brand Management 03/21/13
- 20. Bollywood actors using Ray Ban 20 Product & Brand Management 03/21/13
- 21. Ray Ban in INDIA Incorporated in 1990 in India. Manufactured Ray Ban sunglasses, contact lenses and ancillary products. Ray Ban Sun Optics INDIA Ltd. Ray Ban today has a market share estimated at over 50%. 21 Product & Brand Management 03/21/13
- 22. 22 Product & Brand Management 03/21/13
- 23. According to me Varieties.. for eg Carbon fibre range Lightweight, sturdy, fexible and exceptionally durable. Style icon Ray Ban virtual mirror. 23 Product & Brand Management 03/21/13
- 24. 24 Product & Brand Management 03/21/13
- 25. 25 Product & Brand Management 03/21/13
- 26. Questions if any 26 Product & Brand Management 03/21/13