Sunrisedeck Gamer Dawn

Oct 1, 20100 likes257 views

Sunrise Identity is a marketing firm that specializes in the gaming industry, providing services such as graphic design, licensing programs, and merchandise to support over 50 game launches. They have worked with major clients like Bungie Studios and helped projects like the Halo trilogy and Gears of War raise awareness and drive sales. Testimonials from satisfied clients praise Sunrise for their creative ideas, competitive prices, and ability to deliver high-quality work under tight deadlines.

Take your game to the next level with Sunrise Identity.

When Bungie Studios needed turnkey solutions for its online store and branded
promotional merchandise for the Halo trilogy, they called on Sunrise Identity
for vital tactical support.

Our gaming team has a combined 35+ years experience and knowledge
serving the industry.

WALL OF FAME PROJECTS

PROJECT:
Gift with Purchase Program for major U.S. retailer

GOAL:
Drive sales of Xbox 360 consoles at their stores

PRODUCT:
Xbox 360 Console Bag

RESULTS:
• Saved client 58% on bag cost compared to other suppliers
• 100% sell-through of consoles with bags

WALL OF FAME PROJECTS

PROJECT:
Halo Fans for Hurricane Relief for Bungie Studios

GOAL:
Raise money for Katrina Relief through consumer engagement
(buy a shirt and portion of proceeds go to relief effort)

PRODUCT:
Fight the Flood T-shirts

RESULTS:
• Shirts for sale within 48 hours of storm
• Processed 11,000 orders in two weeks
• Raised $175,000 for American Red Cross

WALL OF FAME PROJECTS

PROJECT:
Xbox 360 Media PR Accessory Kit

GOAL:
Provide unique high-value kits to the media industry to
promote the line of Xbox 360 accessories

PRODUCT:
Totally custom metal briefcase with die-cut foam insert
for accessories

RESULTS:
Increased awareness to global media community

CONTACT US

Call in Sunrise for tactical marketing support and take it to the next level!

dawn hays
sr account manager
615.831.5293
dawn@sunriseid.com

www.sunriseid.com

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Sunrisedeck Gamer Dawn

1. SUNRISE GAMER DECK CASE STUDIES 2010

2. MISSION STATEMENT We are experts at enhancing your brand creatively and responsibly.

3. Take your game to the next level with Sunrise Identity.

4. When Bungie Studios needed turnkey solutions for its online store and branded promotional merchandise for the Halo trilogy, they called on Sunrise Identity for vital tactical support.

5. Our gaming team has a combined 35+ years experience and knowledge serving the industry.

6. EXPERIENCE AND BANDWIDTH Sunrise has supported more than 50 game launches and delivered millions of brand impressions. Launch support experience and services include: CrEAtivE sErviCEs AND GrAPHiC DEsiGN DirECt iMPort Gift witH PUrCHAsE ProGrAMs LiCENsiNG ProGrAMs PrE-sELL GAME ProMotioNs fAN fEsts LAUNCH DrivE to rEtAiL DAy of LAUNCH ProGrAMs MErCHANDisE sUPPort Co-brANDED GAME/ rEtAiLEr UNiforMs brANDED MErCHANDisE wEb-storEs

7. OUR CLIENTS

8. WALL OF FAME PROJECTS:

9. WALL OF FAME PROJECTS PROJECT: Gift with Purchase Program for major U.S. retailer GOAL: Drive sales of Xbox 360 consoles at their stores PRODUCT: Xbox 360 Console Bag RESULTS: • Saved client 58% on bag cost compared to other suppliers • 100% sell-through of consoles with bags

10. WALL OF FAME PROJECTS PROJECT: Gears of War Launch Support for major U.S. retailer GOAL: Build excitement, raise awareness of product launch PRODUCT: Full suite of Gears of War logo merchandise RESULTS: Helped sell 2.5MM copies of game in first week

11. WALL OF FAME PROJECTS PROJECT: Halo Fans for Hurricane Relief for Bungie Studios GOAL: Raise money for Katrina Relief through consumer engagement (buy a shirt and portion of proceeds go to relief effort) PRODUCT: Fight the Flood T-shirts RESULTS: • Shirts for sale within 48 hours of storm • Processed 11,000 orders in two weeks • Raised $175,000 for American Red Cross

12. WALL OF FAME PROJECTS PROJECT: Bungie Web-Store GOAL: Distribute Halo trilogy merchandise to rabid fans PRODUCT: Full suite of Halo branded apparel and gear RESULTS: • Millions of dollars sold over life of store • Delivered millions of brand impressions

13. WALL OF FAME PROJECTS PROJECT: Xbox 360 Media PR Accessory Kit GOAL: Provide unique high-value kits to the media industry to promote the line of Xbox 360 accessories PRODUCT: Totally custom metal briefcase with die-cut foam insert for accessories RESULTS: Increased awareness to global media community

14. TESTIMONIALS The day before a high profile awards show we hatched a brilliant (not to mention ambitious) idea to design and print a totally original Bungie T-shirt for our team to wear at the event. In less than 24 hours Sunrise Safeco Insurance Company’s experience had completed and delivered the order. I knew I could with Sunrise Identity has been and depend on Sunrise in a tight spot. That’s why you are continues to be excellent. Our online my go to guys! store was handled well and our special order business is always handled with Aaron Lemay the utmost care and urgency and we Senior Graphic Designer appreciate everyone’s willingness to Bungie Studios take the extra step to get a job done, many times in a very short turn around time. Even though we have ended our online store relationship (because of a company acquisition) we continue to I have been working with Sunrise Identity for the past work with Sunrise for special orders as three years. They have consistently provided me with we are able. creative promotional ideas and top notch service. I have found their prices to be competitive and they have always strived to ensure that I get the most for my company’s Shannon Chatman investment. I can honestly say that our brands have Marketing Operations benefited from the efforts of Sunrise Identity. Safeco Insurance Company Nels Struve Division Marketing Manager Pernod Ricard USA

15. CONTACT US Call in Sunrise for tactical marketing support and take it to the next level! dawn hays sr account manager 615.831.5293 dawn@sunriseid.com www.sunriseid.com

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Sunrisedeck Gamer Dawn

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