Super Bowl Advertising - The & Now
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The document summarizes the evolution of Super Bowl commercials over four eras from 1967 to the present. In the first era from 1967-1978, ads focused on selling products. From 1979-1988, ads shifted to entertaining viewers. From 1989-2008, ads became more social. Finally, from 2009 to today, ads themselves have become the product as companies create viral content. Viewership of the Super Bowl has grown from 22 million in 1967 to over 111 million in 2012.
Super Bowl Advertising - The & Now
- 1. The Evolution of the Super Bowl commercial. Presented by Mickey Lonchar Quisenberry Marketing & Design Twitter: @mickeylonchar
- 2. Super Bowl Advertising: Then & Now
- 3. Super Bowl Advertising: Then & Now 1967 = 22 million viewers 2012 = 111 million viewers
- 4. The four eras of Super Bowl Advertising:
- 5. Era 1: Ads that sold stuff. (1967 - 1978)
- 6. Era 2: Ads that entertained. (1979 - 1988)
- 7. Era 2: Ads that entertained. (1979 - 1988)
- 8. Era 3: Ads became social. (1989 - 2008)
- 9. Era 3: Ads became social. (1989 - 2008)
- 10. Era 3: Ads became social. (1989 - 2008)
- 11. Era 3: Ads became social. (1989 - 2008)
- 12. Era 3: Ads became social. (1989 - 2008) Who won the Super Bowl?
- 13. Era 3: Ads became social. (1989 - 2008) Who won the Super Bowl?
- 14. Era 3: Ads became social. (1989 - 2008)
- 15. Era 3: Ads became social. (1989 - 2008)
- 16. Era 3: Ads became social. (1989 - 2008)
- 17. Era 3: Ads became social. (1989 - 2008) Dear Agency: Youre Fired
- 18. Era 4: Ads became the product. (2009 - present)
- 19. Era 4: Ads became the product. (2009 - present) What the...?
- 20. Era 4: Ads became the product. (2009 - present) And this is an online-only teaser!
- 21. Era 4: Ads became the product. (2009 - present)
- 22. Era 4: Ads became the product. (2009 - present)
- 23. Era 4: Ads became the product. (2009 - present)
- 24. Era 4: Ads became the product. (2009 - present)
- 25. Era 4: Ads became the product. (2009 - present)
- 26. Era 4: Ads became the product. (2009 - present) This year: 61,000 crowdsourced video entries.
- 27. Era 4: Ads became the product. (2009 - present)
- 28. Era 4: Ads became the product. (2009 - present)
- 29. Era 4: Ads became the product. (2009 - present) (4.4 million views in three days.)
- 30. 2012 Admeter Results Top 5 Spots:
- 31. 2012 Admeter Results Top 5 Spots: 5. Sketchers: Go
- 32. 2012 Admeter Results Top 5 Spots: 4. M&Ms: Wardrobe
- 33. 2012 Admeter Results Top 5 Spots: 3. Doritos: Mans Best
- 34. 2012 Admeter Results Top 5 Spots: 2. Bud Light:
- 35. 2012 Admeter Results Top 5 Spots: 1. Doritos: Baby
- 36. 2012 Admeter Results Bottom 5 Spots: 50. Go Daddy: Body Paint 51. Bud Light Platinum: Factory 52. Lexus GS: Break Through 53. Bud Light Platinum: Work 54. Go Daddy: Cloud
- 38. Only 364 days till Super Bowl XLVII. Go create the next great Doritos commercial!
- 39. @mickeylonchar