Supercharge Your Online Marketing with Conversion Rate Optimization
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In "Supercharge Your Online Marketing with CRO," you'll learn how today's best marketers increase ROI by optimizing their website for more leads and sales. Visit www.SwayHub.com for more valuable conversion rate optimization resources.
Supercharge Your Online Marketing with Conversion Rate Optimization
- 1. SUPERCHARGE YOUR ONLINE MARKETING How Conversion Rate Optimization Boosts Leads and Sales
- 2. Todays Websites ARENT CUTTING IT Copyright 2013 SwayHub LLC
- 3. 80% Say their company website isnt operating at full potential Source: Demandbase/Focus Copyright 2013 SwayHub LLC
- 4. For every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business. Source: Forrester Research Copyright 2013 SwayHub LLC
- 5. But hope is not lost Copyright 2013 SwayHub LLC
- 6. Conversion rate optimization (CRO) programs boost sales Companies increased 2012 conversion optimization budget Source: MarketingSherpa, Econsultancy Copyright 2013 SwayHub LLC
- 7. WHAT WE NEED: Data-Driven Conversion Optimization Copyright 2013 SwayHub LLC
- 8. Regular customer insights through hard evidence Copyright 2013 SwayHub LLC
- 9. Deep understanding of ROI from all marketing activities and how to improve it Copyright 2013 SwayHub LLC
- 10. More leads and sales from the same web traffic Copyright 2013 SwayHub LLC
- 11. Higher Customer retention and lifetime value Lower Cost-per- acquisition Copyright 2013 SwayHub LLC
- 12. What Good CRO IS NOT Copyright 2013 SwayHub LLC
- 13. Experimenting without clear goals and an established testing methodology Copyright 2013 SwayHub LLC
- 14. Non-scientific before and after testing Copyright 2013 SwayHub LLC
- 15. Focusing on just buttons and colors Copyright 2013 SwayHub LLC
- 16. Or letting opinions outweigh data Copyright 2013 SwayHub LLC
- 17. How to Conduct a VALUABLE CRO EXPERIMENT Copyright 2013 SwayHub LLC
- 18. Align your CRO strategy with existing business objectives Copyright 2013 SwayHub LLC
- 19. 70% Of marketers practicing CRO use results of experiments to inform offline or other marketing initiatives. Source: MarketingSherpa Copyright 2013 SwayHub LLC
- 20. Begin optimizing areas with high upside potential and low costs or other barriers Copyright 2013 SwayHub LLC
- 21. Optimize conversions tied to measurable business outcomes like incremental leads and revenue Copyright 2013 SwayHub LLC
- 22. Test to statistical significance Copyright 2013 SwayHub LLC
- 23. What to oPTIMIZE Copyright 2013 SwayHub LLC
- 24. Clarity of message and value proposition Copyright 2013 SwayHub LLC
- 25. Relevance and consistency Copyright 2013 SwayHub LLC
- 26. Trust factors Copyright 2013 SwayHub LLC
- 27. Clear path to objective Copyright 2013 SwayHub LLC
- 28. Sense of urgency Copyright 2013 SwayHub LLC
- 29. Some Key TAKEAWAYS Copyright 2013 SwayHub LLC
- 30. CRO is a scientific process that optimizes business outcomes Copyright 2013 SwayHub LLC
- 31. Like greater profits and customer insights Copyright 2013 SwayHub LLC
- 32. If youre not optimizing, your marketing is already outdated Copyright 2013 SwayHub LLC
- 33. Get started todaySwayHub can help Conversion optimization research and training to elevate your marketing results Extensive library of research reports, best practice guides, and business tools On-demand training videos and webinars Copyright 2013 SwayHub LLC