Superwebdesign
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Superwebdesign is a company that offers website creation, computer training, print work, and company video services. They create user-friendly websites that rank highly in Google search results and provide a broad range of ICT training courses. The company also designs logos, visual identities, graphics and banners for print. They produce company videos through storyboarding, interviews, motion graphics, editing, and physical media production.
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E-reputation ManagementSuperwebdesign.be
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e-Reputation Monitoring
WORKSHOP
Presentations
Why & how do you monitor the e-Reputation of your organisation ?
Why monitor e-Reputation ?
Public Relations
Measuring marketing effectiveness
Manage crisis situations pro-actively
e-Reputation
Monitoring
What is your organisations on-line identity ?
What is said ?
Who says this and what is their influence ?
Define your work scheme
Management
Define your on-line strategy
Build your on-line identity
Engage in the on-line conversation
Anticipate & react to crisis situations
Define your work scheme
in this workshop..
Define your keywords
Look up & evaluate your organisations on-line identity
Try out some e-Monitoring tools
Who sais what where how how often ?
What is their influence ?
Set up an e-Monitoring work scheme
Exercise 1
Define your keywords
Exercise 1
Find additional keywords with Google Keyword Tool : https://adwords.google.com/select/KeywordToolExternal
Discussion 1
Which keywords did you define ?
Exercise 2
Look up & evaluate your keywords on-line identity www.google.be & www.bing.be
Filter by :
Content
Location
Language
Date
Discussion 2
How do you evaluate your online identity ?
Exercise 3
Try out some e-Reputation monitoring tools :
Google Alerts : www.google.com/alerts
Facebook : www.openstatussearch.com
Blogoloog : www.blogoloog.be
Youseemii.co.uk : www.youseemii.co.uk
Addictomatic : www.addictomatic.com >> Browser bookmarks
Exercise 3
Twitter: http://archivist.visitmix.com >> Saved Searches
Social Mention : www.socialmention.com >> E-mail alerts & RSS feeds
Samepoint : www.samepoint.com >> RSS feed
RSS-feed Readers : www.netvibes.com
Online influence
Klout : www.klout.com
Mentionmapp: www.mentionmapp.com
Professional tools
www.trackur.com (1 saved search for free)
Others : Ubervu, Radian6, Sysomos
Discussion 3
Which tools should you use ?
How to set up a work scheme ?
Tips
Update your keywords regularly
Follow up new e-Monitoring tools
e-Reputation
Monitoring
What is your organisations on-line identity ?
What is said ?
Who says this and what is their influence ?
Set up a work scheme
Management
Define your on-line strategy
Build your on-line identity
Engage in the on-line conversation
Anticipate & react to crisis situations
Set up a work scheme
Strategy
Listen
Engage
Manage
Social Media Policy
www.fedweb.belgium.be/nl/publicaties/cc21_sociale_media.jsp
www.fedweb.belgium.be/fr/publications/cc21_medias_sociaux.jsp
Join the Linkedin Group COMMnet-KMnet
Social Media Management Tools
www.hootsuite.com
Others: Tweetdeck, Seesmic
Useful Links
http://socialmedia-listening.wikispaces.com/Tools
http://seamlesssocial.com/platform-list
http://www.thesocializers.com/social_monitoring_tools.html
http://wiki.kenburbary.com
www.salesrescueteam.com/social-media-measurement-tools
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Surveiller sa e-Reputation
ATELIER
Pr辿sentations
Pourquoi et comment surveillez-vous la e-Reputation de votre organisation ?
Pourquoi surveiller sa e-Reputation ?
Relations Publiques
Mesurer lefficacit辿 de ses actions de publicit辿
G辿rer des situations de crise dune fa巽on pro-active
e-R辿putation
Surveillance
Quel est lidentit辿 en-ligne de votre organisation ?
Quest-ce qui est dit ?
Qui la dit et quel est leur influence ?
Sch辿ma de travail
Gestion
D辿finir votre strat辿gie en-ligne
Constuire votre identit辿 en-ligne
Participer la conversation
Anticiper & r辿agir des situations de crise
Sch辿ma de travail
dans cet atelier ..
Definir vos mots-cl辿s
Chercher & evaluer son identit辿 en-ligne
Essayer quelques outils de surveillance
Qui dit quoi o湛 comment combien ?
Quel est leur influence ?
Etablir un sch辿ma de travail e-Surveillance
Exercice 1
D辿finir vos mots-cl辿s
Trouver des mots-cl辿s additionnels avec le Google Keyword Tool :
Discussion 1
Quels sont les mots-cl辿s que vous avez d辿finis?
Exercice 2
Rechercher & 辿valuer lidentit辿 en-ligne de vos mots-cl辿s
www.google.be & www.bing.be
Filtrer par :
Contenu
Lieu
Language
Date
Discussion 2
Comment 辿valuez-vous votre identit辿 en-ligne?
Exercice 3
Essayez quelques outils de e-Surveillance :
Facebook : www.openstatussearch.com
Blogoloog : www.blogoloog.be
Youseemii.fr : www.youseemii.fr
Addictomatic : www.addictomatic.com
>> Browser bookmarks
Twitter: http://archivist.visitmix.com
>> Saved Searches
Social Mention : www.socialmention.com
>> E-mail alerts & RSS feeds
Samepoint : www.samepoint.com
>> RSS feed
RSS-feed Readers : www.netvibes.com
Influence en-ligne
Klout : www.klout.com
Mentionmapp: www.mentionmapp.com
Outils Professionels
www.trackur.com (1 saved search gratuit)
Autres: Ubervu, Radian6, Sysomos
Discussion 3
Quels outils utiliser ?
Comment 辿tablir un sch辿ma de travail ?
Astuces
Mettre jour vos mots-cl辿s reguli竪rement
Suivre l辿volution des outils de e-Surveillance
e-R辿putation
Surveillance
Quel est votre identit辿 en-ligne ?
Quest-ce qui est dit sur vous ?
Qui la dit et quel est leur influence ?
Sch辿ma de travail
G辿rence
D辿finir votre strat辿gie en-ligne
Constuire votre identit辿 en-ligne
Engager dans la conversation
Anticiper & reagir des situations de crise
Sch辿ma de travail
Strat辿gie
Ecouter
Participer
G辿rer
Outils pour g辿rer les r辿seaux sociaux
www.hootsuite.com
Autres : Tweetdeck, Seesmic
Liens utiles
http://digitalreputationblog.com
http://caddereputation.over-blog.com
Listes doutils :
http://socialmedia-listening.wikispaces.com/Tools
http://seamlesssocial.com/platform-listE-reputation Management
E-reputation ManagementSuperwebdesign.be
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e-Reputatie Monitoring
WORKSHOP
Presentaties
Waarom en hoe controleer je de e-Reputatie van je organisatie ?
Waarom e-Reputatie controleren ?
Public Relations
Doeltreffendheid van reclamecampagnes opmeten
Pro-actief inspelen op crisis situaties
e-Reputatie
Monitoring
Wat is de online identiteit van je organisatie ?
Wat wordt er gezegd ?
Wie zegt dit en wat is hun invloed ?
Werkschema opstellen
Beheer
Bepaal je online strategie
Bouw je online identiteit
Neem deel in de conversatie
Anticipeer & reageer op crisissituaties
Werkschema opstellen
in deze workshop..
Je trefwoorden bepalen
Je online identiteit opzoeken en evalueren
Enkele e-Monitoring tools uitproberen
Wie zegt wat - waar - hoe - hoeveel ?
Wat is hun invloed ?
Een e-Monitoring werkschema opstellen
Oefening 1
Bepaal je trefwoorden
Vind extra trefwoorden met de Google Keyword Tool :
Discussie 1
Welke trefwoorden heb jij bepaald ?
Oefening 2
Zoek op & evalueer de on-line identiteit van je trefwoorden
www.google.be & www.bing.be
Filter naar :
Inhoud
Locatie
Taal
Datum
Discussie 2
Hoe evalueer je je online identiteit ?
Oefening 3
Test enkele e-Reputatie monitoring tools :
Facebook : www.openstatussearch.com
Blogoloog : www.blogoloog.be
Youseemii.co.uk : www.youseemii.co.uk
Addictomatic : www.addictomatic.com
>> Browser bookmarks
Oefening 3
Twitter: http://archivist.visitmix.com
>> Saved Searches
Social Mention : www.socialmention.com
>> E-mail alerts & RSS feeds
Samepoint : www.samepoint.com
>> RSS feed
RSS-feed Readers : www.netvibes.com
Online invloed
Klout : www.klout.com
Mentionmapp: www.mentionmapp.com
Professionele Tools
www.trackur.com (1 gratis saved search)
Andere : Ubervu, Radian6, Sysomos
Discussie 3
Welke tools ga je gebruiken ?
Hoe een werkschema opstellen ?
Tips
Herzie regelmatig je trefwoorden
Volg de evolutie van de e-Monitoring tools op
e-Reputatie
Monitoring
Wat is de online identiteit van je organisatie ?
Wat wordt er gezegd ?
Wie zegt dit en wat is hun invloed ?
Werkschema opstellen
Beheer
Bepaal je online strategie
Bouw je online identiteit
Neem deel in de conversatie
Anticipeer & reageer op crisissituaties
Werkschema opstellen
Strategie
Luister
Neem deel
Beheer
Sociale media beheer
www.hootsuite.com
Andere: Tweetdeck, Seesmic
Nuttige Links
http://socialmedia-listening.wikispaces.com/Tools
http://seamlesssocial.com/platform-list
http://www.thesocializers.com/social_monitoring_tools.html
http://wiki.kenburbary.com
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Social MediaSuperwebdesign.be
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Social Media Nectitur ad me ergo sum, ofwel: er wordt naar mij gelinkt, dus ik besta. (wikipedia)
WORKSHOP
Hands-on training Sociale Media: Twitter en Linkedin
Wat zijn social media?
Wat zijn social media?
sociale media is een verzamelbegrip voor online platformen waar de gebruikers, met geen of weinig tussenkomst van een professionele redactie, de inhoud verzorgen. Tevens is er sprake van interactie en dialoog tussen de gebruikers onderling.
Bron: wikipedia
Twitter
www.twitter.com
Twitter is een microblog waarmee gebruikers berichtjes van max. 140 tekens publiceren (zoals SMS)
Opgericht in 2006 in de USA
Twitteren / Tweeten betekent kwetteren. Het logo van Twitter is daarom een klein vogeltje.
Juni 2011: 100.00 Belgische gebruikers (200 miljoen wereldwijd)
LinkedIn
www.linkedin.com
LinkedIn is een netwerk voor vakmensen. De basisversie is gratis. Het is een databank van CVs, connecties, jobs, bedrijfsprofielen.
Opgericht in 2003 in de USA
Je kan je Twitter tweets integreren met je LinkedIn profiel
Juni 2011: 800.000 Belgische gebruikers (55 miljoen wereldwijd )
Facebook
www.facebook.com
Facebook is het grootste sociaal netwerk
Opgericht in 2004 in de USA
Zeer bekend omwille van het zeer hoge aantal gebruikers, de film The Social Network en het fortuin van zijn oprichter Mark Zuckerberg (nog geen 30 jaar en multimiljardair)
Juni 2011: 4.200.000 Belgische gebruikers (700 miljoen wereldwijd )
Flickr
www.flickr.com
Flickr is een website voor het delen van fotos en videos. De basisversie is gratis.
Opgericht in 2004 in de USA
Eigendom van Yahoo!
De naam Flickr verwijst naar het flikkeren van het licht en het geluid van de bioscoop
Picasa
picasaweb.google.com
Picasa is hetzelfde als Flickr maar stelt ook een gratis foto-bewerking en -beheer software ter beschikking.
Opgericht in 2002 in de USA
Eigendom van Google
De naam Picasa komt van Pictures + Casa en refereert naar de kunstenaar Pablo Picaso
YouTube
www.youtube.com
Youtube is een een gratis website voor het uploaden, bekijken en delen van filmpjes.
Opgericht in 2005 in de USA
Eigendom van Google
Tube is Engels voor Televisie. Het motto van YouTube is Broadcast yourself
Voordelen
Je naam reserveren / innemen
Kennis, ervaringen, emoties delen
Je eigen on-line identiteit opbouwen: jouw imago is niet alleen wat jij zegt maar ook wat de anderen over je zeggen
Jezelf profileren als expert
Voorsprong nemen op concurrenten
Geloofwaardigheid van je website
SEO: hoog scoren in de zoekresultaten
Voordelen
Nieuwe idee谷n opdoen en uitwisselen.
Enqu棚tes, marktonderzoek
Netwerken : bestaande contacten onderhouden, nieuwe contacten maken
Mensen mobiliseren, rekruteren
Specifieke doelgroepen bereiken
Drempel verlagen
Klantenservice
Voordelen
Veel lagere kostprijs dan print / TV
Modern imago geven aan je organisatie
Dialogeren met interne medewerkers: kennis delen tussen jong & oud (vb: Yammer)
Medewerkers / Klanten tot Ambassadeurs / Leden maken van je product of dienst (evangelisatie / likenomics ipv traditionele marketing)
http://youtu.be/x0EnhXn5boM (video)
Gevaren
Information overload, veel info is irrelevant
Networking of Not working ?
Workaholics: always on-line, always stand-by
Privacy-probleem (Facebook) versus Lifestreaming
Fraude vb: verscheidene Yves Letermes in Twitter
Slordigheden: http://youtu.be/6pH2iSX84FU (video)
Misverstanden, uitvergrotingen
Onbehaaglijkheid : http://youtu.be/aDycZH0CA4I (video)
Aan de slag met Twitter !
www.twitter.com : Sign up now
Settings (e-mail, foto, bio, url, achtergrond)
FOLLOW / UNFOLLOW
Browse Interests - Find Friends
Interessante Twitteraars zoeken : www.wefollow.com (Belgium) (vb: @VincentVQ, @FVMas, @GeertNoels, @NoelSlangen, @destandaard, @Nieuwsblad_be,...)
Twitter terminologie
Timeline / Top tweets / Promoted / Trends
Hashtag : #... (per onderwerp vb: #nogov of emotie vb: #grrr)
Timestamp (>> direct link)
Favorite
Superwebdesign Courses
Superwebdesign CoursesSuperwebdesign.be
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Superwebdesign offers computer training courses covering a wide range of topics including Microsoft Office applications, design software like Photoshop and Dreamweaver, programming languages, databases, servers, web development tools, operating systems, networking, audio/visual software, 3D modeling, Google tools, and basic computer courses. Courses cover applications, programming languages, and technologies for web design, development, multimedia, and computer use.More Related Content
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Surveiller sa e-R辿putationSuperwebdesign.be
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Surveiller sa e-Reputation
ATELIER
Pr辿sentations
Pourquoi et comment surveillez-vous la e-Reputation de votre organisation ?
Pourquoi surveiller sa e-Reputation ?
Relations Publiques
Mesurer lefficacit辿 de ses actions de publicit辿
G辿rer des situations de crise dune fa巽on pro-active
e-R辿putation
Surveillance
Quel est lidentit辿 en-ligne de votre organisation ?
Quest-ce qui est dit ?
Qui la dit et quel est leur influence ?
Sch辿ma de travail
Gestion
D辿finir votre strat辿gie en-ligne
Constuire votre identit辿 en-ligne
Participer la conversation
Anticiper & r辿agir des situations de crise
Sch辿ma de travail
dans cet atelier ..
Definir vos mots-cl辿s
Chercher & evaluer son identit辿 en-ligne
Essayer quelques outils de surveillance
Qui dit quoi o湛 comment combien ?
Quel est leur influence ?
Etablir un sch辿ma de travail e-Surveillance
Exercice 1
D辿finir vos mots-cl辿s
Trouver des mots-cl辿s additionnels avec le Google Keyword Tool :
Discussion 1
Quels sont les mots-cl辿s que vous avez d辿finis?
Exercice 2
Rechercher & 辿valuer lidentit辿 en-ligne de vos mots-cl辿s
www.google.be & www.bing.be
Filtrer par :
Contenu
Lieu
Language
Date
Discussion 2
Comment 辿valuez-vous votre identit辿 en-ligne?
Exercice 3
Essayez quelques outils de e-Surveillance :
Facebook : www.openstatussearch.com
Blogoloog : www.blogoloog.be
Youseemii.fr : www.youseemii.fr
Addictomatic : www.addictomatic.com
>> Browser bookmarks
Twitter: http://archivist.visitmix.com
>> Saved Searches
Social Mention : www.socialmention.com
>> E-mail alerts & RSS feeds
Samepoint : www.samepoint.com
>> RSS feed
RSS-feed Readers : www.netvibes.com
Influence en-ligne
Klout : www.klout.com
Mentionmapp: www.mentionmapp.com
Outils Professionels
www.trackur.com (1 saved search gratuit)
Autres: Ubervu, Radian6, Sysomos
Discussion 3
Quels outils utiliser ?
Comment 辿tablir un sch辿ma de travail ?
Astuces
Mettre jour vos mots-cl辿s reguli竪rement
Suivre l辿volution des outils de e-Surveillance
e-R辿putation
Surveillance
Quel est votre identit辿 en-ligne ?
Quest-ce qui est dit sur vous ?
Qui la dit et quel est leur influence ?
Sch辿ma de travail
G辿rence
D辿finir votre strat辿gie en-ligne
Constuire votre identit辿 en-ligne
Engager dans la conversation
Anticiper & reagir des situations de crise
Sch辿ma de travail
Strat辿gie
Ecouter
Participer
G辿rer
Outils pour g辿rer les r辿seaux sociaux
www.hootsuite.com
Autres : Tweetdeck, Seesmic
Liens utiles
http://digitalreputationblog.com
http://caddereputation.over-blog.com
Listes doutils :
http://socialmedia-listening.wikispaces.com/Tools
http://seamlesssocial.com/platform-listE-reputation Management
E-reputation ManagementSuperwebdesign.be
油
e-Reputatie Monitoring
WORKSHOP
Presentaties
Waarom en hoe controleer je de e-Reputatie van je organisatie ?
Waarom e-Reputatie controleren ?
Public Relations
Doeltreffendheid van reclamecampagnes opmeten
Pro-actief inspelen op crisis situaties
e-Reputatie
Monitoring
Wat is de online identiteit van je organisatie ?
Wat wordt er gezegd ?
Wie zegt dit en wat is hun invloed ?
Werkschema opstellen
Beheer
Bepaal je online strategie
Bouw je online identiteit
Neem deel in de conversatie
Anticipeer & reageer op crisissituaties
Werkschema opstellen
in deze workshop..
Je trefwoorden bepalen
Je online identiteit opzoeken en evalueren
Enkele e-Monitoring tools uitproberen
Wie zegt wat - waar - hoe - hoeveel ?
Wat is hun invloed ?
Een e-Monitoring werkschema opstellen
Oefening 1
Bepaal je trefwoorden
Vind extra trefwoorden met de Google Keyword Tool :
Discussie 1
Welke trefwoorden heb jij bepaald ?
Oefening 2
Zoek op & evalueer de on-line identiteit van je trefwoorden
www.google.be & www.bing.be
Filter naar :
Inhoud
Locatie
Taal
Datum
Discussie 2
Hoe evalueer je je online identiteit ?
Oefening 3
Test enkele e-Reputatie monitoring tools :
Facebook : www.openstatussearch.com
Blogoloog : www.blogoloog.be
Youseemii.co.uk : www.youseemii.co.uk
Addictomatic : www.addictomatic.com
>> Browser bookmarks
Oefening 3
Twitter: http://archivist.visitmix.com
>> Saved Searches
Social Mention : www.socialmention.com
>> E-mail alerts & RSS feeds
Samepoint : www.samepoint.com
>> RSS feed
RSS-feed Readers : www.netvibes.com
Online invloed
Klout : www.klout.com
Mentionmapp: www.mentionmapp.com
Professionele Tools
www.trackur.com (1 gratis saved search)
Andere : Ubervu, Radian6, Sysomos
Discussie 3
Welke tools ga je gebruiken ?
Hoe een werkschema opstellen ?
Tips
Herzie regelmatig je trefwoorden
Volg de evolutie van de e-Monitoring tools op
e-Reputatie
Monitoring
Wat is de online identiteit van je organisatie ?
Wat wordt er gezegd ?
Wie zegt dit en wat is hun invloed ?
Werkschema opstellen
Beheer
Bepaal je online strategie
Bouw je online identiteit
Neem deel in de conversatie
Anticipeer & reageer op crisissituaties
Werkschema opstellen
Strategie
Luister
Neem deel
Beheer
Sociale media beheer
www.hootsuite.com
Andere: Tweetdeck, Seesmic
Nuttige Links
http://socialmedia-listening.wikispaces.com/Tools
http://seamlesssocial.com/platform-list
http://www.thesocializers.com/social_monitoring_tools.html
http://wiki.kenburbary.com
www.salesrescueteam.com/social-media-measurement-toolsTraining course office 2010
Training course office 2010Superwebdesign.be
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This document provides information about a training course for Microsoft Office 2010. It summarizes the new features and interface changes in Word 2010, Excel 2010, PowerPoint 2010, and Outlook 2010. The course is offered in English, French, or Dutch and can be held in-company or in Brussels.Training course outlook
Training course outlookSuperwebdesign.be
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This document outlines training courses for Microsoft Outlook. It describes introductory, intermediate, and advanced Outlook training courses that cover the basic functions of Outlook like sending emails, organizing contacts and calendars, as well as more advanced features like customizing views, using rules and templates. The training can be held in-company or in Brussels and discounts are available for independent/small businesses and organizations in certain Belgian regions.Training course excel
Training course excelSuperwebdesign.be
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This document describes a training course in Microsoft Excel offered by Superwebdesign. The course covers basic, intermediate, and advanced Excel skills. It includes topics such as working with formulas, charts, pivot tables, functions, formatting, and more. The training can be held in-company or in Brussels and discounts are available for independent/small businesses and certain regions.Training course access
Training course accessSuperwebdesign.be
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The document describes training courses in Microsoft Access offered by Superwebdesign, including basic, intermediate, and advanced courses. The basic course covers using an Access database, encoding and filtering data, and creating simple reports. The intermediate course focuses on queries, including selecting, sorting, and combining criteria. The advanced course covers designing and building a database with tables, forms, and reports. Discounts are available for self-employed or small business students from certain regions.Training course word
Training course wordSuperwebdesign.be
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This document provides information about training courses in Microsoft Word offered by Superwebdesign in Brussels, Belgium. The courses cover basic, intermediate, and advanced skills in Word and range from one day to multiple days. Discounts are available for self-employed individuals and small businesses. Past clients of Superwebdesign include large companies in various industries.Training course powerpoint
Training course powerpointSuperwebdesign.be
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This document provides information about PowerPoint training courses offered by Superwebdesign. The courses cover basic, intermediate, and advanced PowerPoint skills. Topics covered in the basic course include different views, inserting and formatting slides, notes, recommendations for style and structure, and file management. The intermediate course covers additional formatting options, templates, animation, multimedia effects, and hyperlinks. The advanced course focuses on customizing interfaces, layouts, masters, charts, and using the presenter view. The courses can be held in-company or in Brussels, and discounts are available for independent/small businesses and organizations in certain regions.Social Media
Social MediaSuperwebdesign.be
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Social Media Nectitur ad me ergo sum, ofwel: er wordt naar mij gelinkt, dus ik besta. (wikipedia)
WORKSHOP
Hands-on training Sociale Media: Twitter en Linkedin
Wat zijn social media?
Wat zijn social media?
sociale media is een verzamelbegrip voor online platformen waar de gebruikers, met geen of weinig tussenkomst van een professionele redactie, de inhoud verzorgen. Tevens is er sprake van interactie en dialoog tussen de gebruikers onderling.
Bron: wikipedia
Twitter
www.twitter.com
Twitter is een microblog waarmee gebruikers berichtjes van max. 140 tekens publiceren (zoals SMS)
Opgericht in 2006 in de USA
Twitteren / Tweeten betekent kwetteren. Het logo van Twitter is daarom een klein vogeltje.
Juni 2011: 100.00 Belgische gebruikers (200 miljoen wereldwijd)
LinkedIn
www.linkedin.com
LinkedIn is een netwerk voor vakmensen. De basisversie is gratis. Het is een databank van CVs, connecties, jobs, bedrijfsprofielen.
Opgericht in 2003 in de USA
Je kan je Twitter tweets integreren met je LinkedIn profiel
Juni 2011: 800.000 Belgische gebruikers (55 miljoen wereldwijd )
Facebook
www.facebook.com
Facebook is het grootste sociaal netwerk
Opgericht in 2004 in de USA
Zeer bekend omwille van het zeer hoge aantal gebruikers, de film The Social Network en het fortuin van zijn oprichter Mark Zuckerberg (nog geen 30 jaar en multimiljardair)
Juni 2011: 4.200.000 Belgische gebruikers (700 miljoen wereldwijd )
Flickr
www.flickr.com
Flickr is een website voor het delen van fotos en videos. De basisversie is gratis.
Opgericht in 2004 in de USA
Eigendom van Yahoo!
De naam Flickr verwijst naar het flikkeren van het licht en het geluid van de bioscoop
Picasa
picasaweb.google.com
Picasa is hetzelfde als Flickr maar stelt ook een gratis foto-bewerking en -beheer software ter beschikking.
Opgericht in 2002 in de USA
Eigendom van Google
De naam Picasa komt van Pictures + Casa en refereert naar de kunstenaar Pablo Picaso
YouTube
www.youtube.com
Youtube is een een gratis website voor het uploaden, bekijken en delen van filmpjes.
Opgericht in 2005 in de USA
Eigendom van Google
Tube is Engels voor Televisie. Het motto van YouTube is Broadcast yourself
Voordelen
Je naam reserveren / innemen
Kennis, ervaringen, emoties delen
Je eigen on-line identiteit opbouwen: jouw imago is niet alleen wat jij zegt maar ook wat de anderen over je zeggen
Jezelf profileren als expert
Voorsprong nemen op concurrenten
Geloofwaardigheid van je website
SEO: hoog scoren in de zoekresultaten
Voordelen
Nieuwe idee谷n opdoen en uitwisselen.
Enqu棚tes, marktonderzoek
Netwerken : bestaande contacten onderhouden, nieuwe contacten maken
Mensen mobiliseren, rekruteren
Specifieke doelgroepen bereiken
Drempel verlagen
Klantenservice
Voordelen
Veel lagere kostprijs dan print / TV
Modern imago geven aan je organisatie
Dialogeren met interne medewerkers: kennis delen tussen jong & oud (vb: Yammer)
Medewerkers / Klanten tot Ambassadeurs / Leden maken van je product of dienst (evangelisatie / likenomics ipv traditionele marketing)
http://youtu.be/x0EnhXn5boM (video)
Gevaren
Information overload, veel info is irrelevant
Networking of Not working ?
Workaholics: always on-line, always stand-by
Privacy-probleem (Facebook) versus Lifestreaming
Fraude vb: verscheidene Yves Letermes in Twitter
Slordigheden: http://youtu.be/6pH2iSX84FU (video)
Misverstanden, uitvergrotingen
Onbehaaglijkheid : http://youtu.be/aDycZH0CA4I (video)
Aan de slag met Twitter !
www.twitter.com : Sign up now
Settings (e-mail, foto, bio, url, achtergrond)
FOLLOW / UNFOLLOW
Browse Interests - Find Friends
Interessante Twitteraars zoeken : www.wefollow.com (Belgium) (vb: @VincentVQ, @FVMas, @GeertNoels, @NoelSlangen, @destandaard, @Nieuwsblad_be,...)
Twitter terminologie
Timeline / Top tweets / Promoted / Trends
Hashtag : #... (per onderwerp vb: #nogov of emotie vb: #grrr)
Timestamp (>> direct link)
Favorite
Superwebdesign Courses
Superwebdesign CoursesSuperwebdesign.be
油
Superwebdesign offers computer training courses covering a wide range of topics including Microsoft Office applications, design software like Photoshop and Dreamweaver, programming languages, databases, servers, web development tools, operating systems, networking, audio/visual software, 3D modeling, Google tools, and basic computer courses. Courses cover applications, programming languages, and technologies for web design, development, multimedia, and computer use.Superwebdesign
- 2. Business activities:Website creationComputer trainingPrint workCompany video
- 3. Website creationWe make websites that are user-friendly and get a high ranking in Google search results.
- 4. Computer trainingWe share our knowhowby offering you a broadrange of ict courses:office trainings, (web)design, programming,3D, post-production,..
- 5. Print workLogo creationVisual identityGraphic designAdvertisingBanners
- 6. Company Videostoryboards, interviews motion graphics and computer animationscompany video production, digital video editingpost-production, cd and dvd production