Wiley Larsen is a startup founder from Arizona, and he loves talking about startups as well. Recently he had a lecture at the Business incubator Novi Sad.
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Supporting and building science based startups Wiley Larsen
1. GIST MASTER CLASS
Supporting and Building
Science-Based Startups
Wiley Larsen
Program Manager
Arizona State University
2. university startup challenges
Limited number of company successes vs. launches
Definition- ROI, job creation, media coverage, other?
Lack of qualified management and access to early stage capital
Reactionary process to faculty startups
Underutilized ASU assets applied to outside company engagement
Missed revenue opportunities
Fragmented venture development activities across ASU enterprise
Less-than-precise reporting on economic development activity
3. Immuno-
Signature
Johnston/
Woodbury
Bill Colston,
CEO
$15M capital
raised; 33
employees
Neurostim-
Ultrasound
Jamie Tyler
Isy Goldwasser,
CEO
$20M capital
raised; 25
employees
Zinc-air battery
Cody Friessen
Chuck Ensign,
CEO
$125M+ capital
raised; 120
employees
anatomy of a successful IP-based startup
HealthTell Thync Fluidic
4. anatomy of student startup
David Frakes,
Faculty
Haithem
Babacker, PhD
Student + CEO
Robert Green,
Mentor
$20K Student
Entrepreneurship
Program
Endovantage
Vivek Kaparthi,
MBA Student,
CEO
lots of mentors
Raised $2M)
---- CTO
-------- CEO
$250K Arizona
Innovation Challenge,
$1M Angel Funding,
510K FDA submitted,
In Revenue, 8 FTE
NeoLight
6. Typical University Startup - Challenges
idea
grant-funded
research
invention
disclosure
form a
company
license ?
損 CEO is university tenured professor
損 Research is early/ongoing
損 Difficulty raising Funding
損 Business Plan is unrealistic
損 Project fizzles out no one is working full
time on it.
損 or, if it gets to revenue, it becomes a
service model with 1-5 employees
損 researcher moves on to new idea
7. what its starting to look like
損 Identifying PhD students or postdocs as
founders
損 Full-time faculty are advisors but not founders
(minority owners)
損 Research is still ongoing but becoming more
customer focused.
損 More deliberate search for Product-Market Fit
損 Non-faculty founders are often more
coachable and receptive to mentoring
student led research
project
invention disclosure
student startup formed
student funding
programs leveraged
economic development
funds accessed
friends/family and
angel funding
9. what its starting to look like challenges
損 Recent graduates are young and have difficulty
raising venture funding
損 Proof of concept of the solution is
accomplished but team doesnt know how to
scale.
損 Product doesnt perform as well at scale
損 Sales plateau never gains traction outside
student led research
project
invention disclosure
student startup formed
student funding
programs leveraged
economic development
funds accessed
friends/family and
angel funding
11. Supporting Academic Startups
損 Mentorship/Training
損 Venture Development School TEST BUILD -- SCALE
損 Venture Mentors
損 Industry specific, one year assignment
損 Subject Matter Experts Legal, Marketing, Finance, etc.
損 Generalists
12. Supporting Academic Startups
損 Space
損 Off-campus office space and Conflict of Interest
損 Off-campus lab space
損 contracting with university resources
Sponsored Research
損 Light Manufacturing Space Space for growth
損 Free Space capped at 2 yrs
13. Supporting Academic Startups
損 Space
損 Perks Other business services at a discount
損 Legal
損 Marketing, Media, and Print
損 Product design
損 Financial services banking and accounting
14. Supporting Academic Startups
損 Access to capital
損 Seed grants/Local econ development
State Innovation Grants
Local Foundation Grants
Startup Pitch Competitions
$10,000 to $250,000
16. Supporting Academic Startups
損 Access to capital
損 Federal grants
$2000 to $1,500,000
Eligible for
$750,000 for
beta testing
and
commercial
deployment
(deadline
occurs 2 yrs
after Phase I
award)
NSF SBIR
Phase II
Eligible for
$225,000 for
proof-of-
concept and
prototyping
(next
deadline:
June 2017)
NSF SBIR
Phase I
Eligible for
$50,000 in
funding for
customer
discovery
(next
deadline:
3/15/17)
NSF I-Corps
$2000 in
funding to
begin
customer
discovery
(next
deadline
1/13/17)
ASU "TEST"
18. Supporting Academic Startups
損 Access to capital
損 Venture Funding ?
YES If management is in
place
David Frakes,
Faculty
Haithem
Babacker, PhD
Student + C0O
Robert Green,
CEO
$20K Student
Entrepreneurship
Program
$250K Arizona
Innovation Challenge,
$1M Angel Funding,
510K FDA submitted,
In Revenue, 8 FTE
David Frakes
Next idea?
New PhD
Student?
19. dont know where to start?
10% - First contact
25% - First meeting with TTO
50% - Wants to do startup
60% - LLC formed
70% - First Draft License Agreement
80% - Near agreement
90% - Final draft - ready to sign
100% - License signed